Connect with us

Business

Ways To Maximize The Effectiveness Of An A-Frame

Many organizations and businesses use A-frame signage for guerilla marketing efforts, particularly in high-traffic driving areas or walking areas. These signs provide one of the cheapest alternatives to advertising, and if done properly, can invoke positive action for passing consumers.

A-frame designs are sturdy and popular choices for cost-effective portable signage. Therefore, if your business is often selling products or services at events or on the road, you may find an A-frame designed sign very important to sales growth and customer interest. The A-frame design looks exactly how it sounds – the sign stands tall by a hinge at the top of the sign, connecting two pieces together, ultimately creating an “A”.

A-frame designs come in multiple sizes and materials, but the most effective A-frame designs can be categorized into a small group. If you want to maximize results with A-frame signage, follow the given tips below when conducting your marketing efforts.

Ways To Maximize The Effectiveness Of An A-Frame

The Do’s of A-Frame Signage

Bigger is Better – In the case of A-Frame exposure, given the usual application of the sign, bigger is always better for attracting attention. Most of the A-frames are made with plastic or PVC piping, but some of the bigger designs are available in metal. I would recommend finding the largest sign you can for exposure on the street outside your business. Drive-by cars, bikers, and walkers will see your sign from a greater distance, giving them time to make a decision and commit. Smaller A-frame signs do not allow reaction and processing time for consumers who may be interested or contemplating visitation.

Simpler is Stronger –Too much information equals less retention for A-frame sign applications. The most effective A-frame signs are ones with simple descriptive and directional information. For example, “GARAGE SALE TURN NOW” is more effective than “PLEASE TURN IF YOUR LOOKING FOR CHEAP ITEMS AND GREAT VARIETY.” Most consumers will be moving when viewing your sign, and too many words creates problems with interpretation and understanding. If you are selling computers, a good slogan or call-to-action would be “BEST QUALITY, LOW PRICE COMPUTERS ON SALE.” This sentence is simple and easily interpreted for busy consumers who are already distracted.

Sharp but Colorful –You want sharp lines and color contrast on your sign for maximum effectiveness and retention. White signs with black lettering will not get the job done. Instead of the traditional black and white approach, provide purples, yellows, and greens to your sign that will incite consumer attention and build interest. Never letter in cursive and always use block lettering for easy reading. You can also easily get a custom A-Frame from online outlets such as qualitysigndesigner.com.

Use Action-Words – A-frame signs are the time for your business to be corny and use cliché terms often used in business. It is okay to follow the herd now and then – use action words for consumers so they may quickly relate to your business. Terms such as, “ACT NOW, ON SALE, LIMITED TIME OFFER, NOW OPEN, FAST RESULTS, CLEARANCE,” are the best action words for A-frames. Studies have shown that pictures, shapes, and other designs are less effective than proper colors and lettering. Therefore, if you are thinking about entering shapes into the equation, I would keep the logos discrete, especially if your brand is not strong yet in the community. In addition to the proper wordage, be sure always to include contact information, preferably a phone number. If consumers are driving, they will not be able to text and calling may be the most effective way to communicate if the consumer does not pull into your location. One of the most successful strategies is the call-to-order for restaurant businesses with A-frame signage. Leaving your phone number and stating that you accept call-ahead pick-ups will increase sales volume tremendously. Consumers may not physically come into your location to order food, but if they see your sign with a contact number and available pre-order, they may come to your business on their way back. As a result, you are still capturing consumers without initial physical reaction.

Matthew Hall, the writer, is a small business owner who employs numerous advertising methods to maximize revenues and ensure his name gets out there. You can learn more about Matthew on Google+.

Recent Posts

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Business5 days ago

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe

Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...

4 Surprising Ways SaaS Can Be A Game Changer For Small Business 4 Surprising Ways SaaS Can Be A Game Changer For Small Business
Business7 days ago

4 Surprising Ways SaaS Can Be A Game Changer For Small Business

The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Tech2 weeks ago

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business

Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...

5 Tips to Avoid Federal Tax Penalty For Taxpayers 5 Tips to Avoid Federal Tax Penalty For Taxpayers
Finance3 weeks ago

5 Tips to Avoid Federal Tax Penalty For Taxpayers

When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...

Hygienic Cleaning Tips Before Moving Into A New Home Hygienic Cleaning Tips Before Moving Into A New Home
Home Improvement3 weeks ago

Hygienic Cleaning Tips Before Moving Into A New Home

Buying a new home during a pandemic is not only a financial challenge but a sanitary concern. Namely, before you...

Spy App For Android A Tool For Keeping Workplace Spy App For Android A Tool For Keeping Workplace
Tech4 weeks ago

Spy App For Android A Tool For Keeping Workplace

Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...

How to Create A Backyard Zen Oasis How to Create A Backyard Zen Oasis
Home Improvement1 month ago

How to Create A Backyard Zen Oasis

The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...

Mistakes You Need to Avoid When Preparing Your CV Mistakes You Need to Avoid When Preparing Your CV
Education1 month ago

Mistakes You Need to Avoid When Preparing Your CV

Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....

Home Decor Trends For 2021: What You Can Expect Home Decor Trends For 2021: What You Can Expect
Home Improvement1 month ago

Home Decor Trends For 2021: What You Can Expect

This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...

5 Ways to Protect Your Teeth This Christmas 5 Ways to Protect Your Teeth This Christmas
Health1 month ago

5 Ways to Protect Your Teeth This Christmas

Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...

How to Create A Referral Marketing Program In 6 Easy Steps How to Create A Referral Marketing Program In 6 Easy Steps
Marketing2 months ago

How to Create A Referral Marketing Program In 6 Easy Steps

You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech2 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

4 Reasons For Your Teeth Becoming Sensitive 4 Reasons For Your Teeth Becoming Sensitive
Health2 months ago

4 Reasons For Your Teeth Becoming Sensitive

Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...

How To Keep Your Business Clean & Sanitised How To Keep Your Business Clean & Sanitised
Business2 months ago

How To Keep Your Business Clean & Sanitised

If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...

The Impact Of Covid-19 on Commercial Property The Impact Of Covid-19 on Commercial Property
Business2 months ago

The Impact Of Covid-19 on Commercial Property

The lives of people all over the world have been completely altered as a result of Covid-19, with businesses struggling...

Categories

Archives

Trending