Connect with us


5 Link Building Strategies You Can Apply For Local SEO

5 Link Building Strategies You Can Apply For Local SEO

It is common for business owners to aim for an increase in sales and revenue. This also explains why many of them opt to have an online presence.

That’s because digital marketing is one of the most cost-effective ways to generate leads and drive sales.

But if you run a local business, you might want to take a granular approach.

This explains why you can see a lot of content about local keyword research. But what about other SEO aspects like link building?

Link building may seem cumbersome, but here are x ways you can incorporate it with your local SEO efforts:

Competitive Analysis

If you want to get past your competitors, the first step is to know what they do. This is where competitive analysis could come in handy.

But for link building’s sake, what we want to know is where they get their links. Another thing to take note of is the anchor texts that they use.

Run your competitors’ websites on any SEO tool you have in your arsenal. And then check their backlink profile. This should give you an insight into what link building opportunities you can take advantage of.

The key to significant link building is to understand why other websites are linking to your competitors.

Do you notice that your competitors are receiving backlinks from personal bloggers? It means that they are using influencer marketing.

It is also possible that they run digital PR campaigns or practice guest posting.

Meanwhile, you can also adapt their anchor text as part of your keyword research. Just use your best judgment.

Outreach and Guest Posting

Once you have your list of link building opportunities, the next step is to act upon it. One way to do that is through guest posting.

Any decent digital marketing professional makes guest posting part of their local SEO packages. And they use various approaches when it comes to guest posting. But it all boils down to the following:

  1. Reaching out to a website owner for a guest posting opportunity.
  2. Creating and publishing your content.
  3. Earning a backlink once you are done.

But isn’t guest posting to build links a bit shady?

It is if you are posting content for the sake of building links. However, it is a different story when done correctly. And by “done properly,” we mean you are guest posting on websites that are relevant to your business.

If you sell luxurious bathroom and kitchen fixtures, it will not make sense to gues post on a health website unless your topic is about the health and safety hazards of a dingy bathroom.

Most importantly, you need to produce high-quality content. After all, guest posting can help build your credibility as an industry leader.

Influencer Marketing

Another way to generate backlinks to your local business is to work with influencers. And not just any influencers, but local influencers.

Say your store is located in Alabama. This means you should work with an influencer who lives in Alabama or a nearby state.

Meanwhile, you can consider what influencer marketing campaigns you will need. Some influencers can promote your products on their social media channels only. And some can also write a blog about your products.

The key here is to pick a service that is within your budget. You should also consider the kind of influencer that you want to work with.

After all, a fashion influencer is less likely to promote an intelligent toilet.

Online PR

If you have the budget, you might as well consider digital PR to build links for your local business.

What’s the difference between guest posting and PR?

Guest posting is similar to blogging. You are producing content that is meant to inform, educate, or entertain a general public. PR, on the other hand, is designed to disseminate newsworthy content.

Say your business received an award, then it would be best to run a PR campaign about it. Are you introducing a new product on the market? Spread the news through PR.

But how can you apply it with local SEO? We suggest that you start with local news channels.

This can be the newspapers and magazines that are local in your area. You can also opt for local news TV and radio channels in your area.

As long as they have a website and provides PR opportunities, try to leverage it.

Directory Listing

Directory listing received a backlash when Google rolled out the Penguin algorithm. Nonetheless, this tactic can still work for local SEO.

You can start by working on Google My Business account. Once you are done with that, you can move on with other online business directories.

However, it would be best to start with local directories. If your business is located in Alabama, check whether there are business circles in your state. And then get listed.

What’s important is that the online directory is not spammy, and all your business information is consistent. Meaning, your business name, address, and contact numbers are the same.

Link building is integral in local SEO. And you would be surprised at what it can do with your search engine rankings. If you want to give your business an online boost, ring the nearest local SEO company and start developing a robust link building campaign.

Continue Reading

Recent Posts

Travel1 month ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General1 month ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle2 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos2 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business4 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle5 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing5 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Business5 months ago

Avoiding the Wrong Kind of Growth

Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...

Business6 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Tech8 months ago

What Is The Difference Between Cyber Attacks and Cyber Threats?

If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...

Marketing8 months ago

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...

Business9 months ago

How Relevant Life Insurance Plans Can Future-Proof Your Business

Last year, UK inflation reached the highest level that it had been for decades. The markets became unsteady and nervous...

Autos9 months ago

In a Car Accident? Here’s How to Find a Great Lawyer

If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...

Education9 months ago

Considering Therapy? Here’s a Few Common Therapy Techniques Explained

If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...

home repairs home repairs
Home Improvement9 months ago

Top 5 Home Repairs You Should Never DIY

DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...