Connect with us

Tech

3 Reasons You Need A Mobile-Responsive Email Marketing Platform

3 Reasons You Need A Mobile-Responsive Email Marketing Platform

Repeat after me. Creating email interfaces with mobile-first ethos and UI is key to the success of email marketing campaigns. Why? The numbers speak for themselves – about 56% of netizens check emails via their mobile device. We didn’t realize when the shift took place, but it is here.

What Do We Mean When We Say Mobile-Responsive Email?

In a nutshell, a reader can open a responsive email on any device, including a smartphone, laptop, or tablet, without any visual hassles. Some of you must operate your email client on all three and have perhaps noticed how the email interface almost always perfectly fits the screen. Now, this is not happening on its own. An entire team of coders and designers is behind this responsive experience for their user.

An email platform that allows you seamless viewing and interaction on your smartphone is deemed a mobile-responsive one. And, since a colossal chunk of C-suites, executives, individual buyers, etc. check their emails on-the-go, your organization must engage a mobile-responsive email marketing platform to immerse them with personalized offerings. 

Still on the Fence? Check Out 3 Top Reasons Why You Need a Mobile-Responsive Email Marketing Platform.

Your Leads Are Looking at Their Smartphones 150 Times a Day

Yes! You read that, right! This is the number our research shows, and we’re sticking to it. Such a high figure presents you with countless opportunities to ping leads, or send carefully drafted email alerts throughout the day.

However, automating a mobile non-friendly email will lead to a steep rise in deletion, and various readers may also mark it as spam. Remember, the mobile-responsive email marketing platform you choose must have a practical design and user interface that attracts the reader. 

Even though they are checking out their smartphone 150 times a day, they will interact with your email only if it has a catchy and personalized subject line, runs smoothly on their smartphone, and has a clear CTA or Call to Action button.

Mobile-Responsive Email Templates Boost Click-Through and Open Rates

CTRs or Click-Through Rates show you how many readers clicked on a specific link or CTA button, whereas open rates signify the total percentage of users who opened your email campaign. Given the ease of use of a smartphone instead of a laptop, both CTRs and open rates are higher for mobile-responsive emails.

Meaning, fewer prospects procrastinate, checking out your carefully crafted pitch if it is mobile-friendly. However, if potential customers click on the email marketing alert on their smartphone and are led to a lousy interface, you can forget conversion. 

But, this may all sound like fluff! Which is why let us talk numbers and figures:

In 2014, Mailchimp recorded a 15% hike in CTR among smartphone users when they started leveraging email user interfaces that were mobile-responsive.

Another study revealed that organizations that used responsive design in all of their email marketing drives witnessed a 55% higher mobile click-to-open-rate than brands that did not implement mobile-friendly strategies.

Litmus and Mailchimp also concluded that the first link in a mobile-responsive email assures a 30% higher click rate than non-responsive designs.

Your Opt-Ins Will Take a Massive Hit

How massive? A 2016 study shows 45% of buyers unsubscribed to newsletters and other promotional emails because they did not work seamlessly on their cell phones. Once a user unsubscribes, they are never coming back on your site to opt-in for emails.  

Brass tacks! Your target audience will delete your perfectly crafted, hyper-personalized email communique if you don’t adapt to a mobile-responsive email marketing platform. Don’t believe us? As per BlueHornet, up to 80% of users tend to delete emails that are not optimized for their smartphones. 

The bottom line is that if your email template doesn’t look right, requires the reader to zoom in and out significantly, and is loaded with content, it stands to lose efficacy. The next line of inquiry then should be – How heavy should a mobile-responsive email be? 

Guess what! There is a magic number here, and it is 102 KB. Sure, when you draft an email to be opened on a laptop or desktop, you can take liberties with the email size. But, mobile-responsive emails are a different ball game. If your email is over 102 KB, complete with imagery, Gmail will form an attachment, which the reader needs to download. Avoid this by ensuring you stay within the size limit so that the message is embedded and pops open as soon as the user starts reading the email.

Your Turn

Remember, the future is only going to get more technologically interactive. With the number of smartphone users skyrocketing at an alarming rate, mobile open-rates will rise steeply. Therefore, the argument that you need a mobile-responsive email marketing platform is indeed a fact today.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

How to Create A Referral Marketing Program In 6 Easy Steps How to Create A Referral Marketing Program In 6 Easy Steps
Marketing22 hours ago

How to Create A Referral Marketing Program In 6 Easy Steps

You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech3 days ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

4 Reasons For Your Teeth Becoming Sensitive 4 Reasons For Your Teeth Becoming Sensitive
Health3 days ago

4 Reasons For Your Teeth Becoming Sensitive

Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...

How To Keep Your Business Clean & Sanitised How To Keep Your Business Clean & Sanitised
Business1 week ago

How To Keep Your Business Clean & Sanitised

If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...

The Impact Of Covid-19 on Commercial Property The Impact Of Covid-19 on Commercial Property
Business1 week ago

The Impact Of Covid-19 on Commercial Property

The lives of people all over the world have been completely altered as a result of Covid-19, with businesses struggling...

3 Of The Best Foods and Drinks To Aid Your Sleep 3 Of The Best Foods and Drinks To Aid Your Sleep
Health2 weeks ago

3 Of The Best Foods and Drinks To Aid Your Sleep

Getting a good night’s sleep is hugely important for your overall health and wellbeing. Studies have shown that having a...

Why You Should Consider Volunteering Why You Should Consider Volunteering
Lifestyle2 weeks ago

Why You Should Consider Volunteering

Volunteering has many benefits both to you, your community, and your CV. Whether you do it alone, or with a...

Investigating The Important Factors In Legal Software Testing Investigating The Important Factors In Legal Software Testing
Law2 weeks ago

Investigating The Important Factors In Legal Software Testing

Fulfilling the digital transformation objectives with QA testing services has become an important phase for all industry verticals. Today, every...

Multiply Your Magento Store’s Sales With Affiliate Program Multiply Your Magento Store’s Sales With Affiliate Program
Business2 weeks ago

Multiply Your Magento Store’s Sales With Affiliate Program

Are you struggling to boost your sales and expand your customer base due to the significant increase in marketing expenses?...

How COVID-19 Is Changing Plastic Surgery How COVID-19 Is Changing Plastic Surgery
Health3 weeks ago

How COVID-19 Is Changing Plastic Surgery

There’s been changes to practically everything in our everyday lives, including industries such as plastic surgery. With practices having to...

Benefits and Drawbacks Of Getting A Taxi and Renting A Car Benefits and Drawbacks Of Getting A Taxi and Renting A Car
Autos3 weeks ago

Benefits and Drawbacks Of Getting A Taxi and Renting A Car

If you’re planning a vacation or business trip, you must decide whether or not to rent a car ahead of...

8 Killer Tips to Make Your Portfolio Website Standout 8 Killer Tips to Make Your Portfolio Website Standout
General3 weeks ago

8 Killer Tips to Make Your Portfolio Website Standout

A portfolio website is one of the easiest and most straightforward ways to showcase your work.  Although you have a...

3 Reasons You Need A Mobile-Responsive Email Marketing Platform 3 Reasons You Need A Mobile-Responsive Email Marketing Platform
Tech4 weeks ago

3 Reasons You Need A Mobile-Responsive Email Marketing Platform

Repeat after me. Creating email interfaces with mobile-first ethos and UI is key to the success of email marketing campaigns....

Mother and Nature Active Maternity Wear, How It All Started Mother and Nature Active Maternity Wear, How It All Started
Business4 weeks ago

Mother and Nature Active Maternity Wear, How It All Started

5 months pregnant and very happy about it, not much to complain about. Everything was going ok (famous last words). ...

How To Make Sure Your Toddler Has A Balanced Diet How To Make Sure Your Toddler Has A Balanced Diet
Health1 month ago

How To Make Sure Your Toddler Has A Balanced Diet

As your baby grows into a toddler, they go through a period of intense mental and physical development, as their...

Categories

Archives

Trending