Repeat after me. Creating email interfaces with mobile-first ethos and UI is key to the success of email marketing campaigns. Why? The numbers speak for themselves – about 56% of netizens check emails via their mobile device. We didn’t realize when the shift took place, but it is here.
What Do We Mean When We Say Mobile-Responsive Email?
In a nutshell, a reader can open a responsive email on any device, including a smartphone, laptop, or tablet, without any visual hassles. Some of you must operate your email client on all three and have perhaps noticed how the email interface almost always perfectly fits the screen. Now, this is not happening on its own. An entire team of coders and designers is behind this responsive experience for their user.
An email platform that allows you seamless viewing and interaction on your smartphone is deemed a mobile-responsive one. And, since a colossal chunk of C-suites, executives, individual buyers, etc. check their emails on-the-go, your organization must engage a mobile-responsive email marketing platform to immerse them with personalized offerings.
Still on the Fence? Check Out 3 Top Reasons Why You Need a Mobile-Responsive Email Marketing Platform.
Your Leads Are Looking at Their Smartphones 150 Times a Day
Yes! You read that, right! This is the number our research shows, and we’re sticking to it. Such a high figure presents you with countless opportunities to ping leads, or send carefully drafted email alerts throughout the day.
However, automating a mobile non-friendly email will lead to a steep rise in deletion, and various readers may also mark it as spam. Remember, the mobile-responsive email marketing platform you choose must have a practical design and user interface that attracts the reader.
Even though they are checking out their smartphone 150 times a day, they will interact with your email only if it has a catchy and personalized subject line, runs smoothly on their smartphone, and has a clear CTA or Call to Action button.
Mobile-Responsive Email Templates Boost Click-Through and Open Rates
CTRs or Click-Through Rates show you how many readers clicked on a specific link or CTA button, whereas open rates signify the total percentage of users who opened your email campaign. Given the ease of use of a smartphone instead of a laptop, both CTRs and open rates are higher for mobile-responsive emails.
Meaning, fewer prospects procrastinate, checking out your carefully crafted pitch if it is mobile-friendly. However, if potential customers click on the email marketing alert on their smartphone and are led to a lousy interface, you can forget conversion.
But, this may all sound like fluff! Which is why let us talk numbers and figures:
In 2014, Mailchimp recorded a 15% hike in CTR among smartphone users when they started leveraging email user interfaces that were mobile-responsive.
Another study revealed that organizations that used responsive design in all of their email marketing drives witnessed a 55% higher mobile click-to-open-rate than brands that did not implement mobile-friendly strategies.
Your Opt-Ins Will Take a Massive Hit
How massive? A 2016 study shows 45% of buyers unsubscribed to newsletters and other promotional emails because they did not work seamlessly on their cell phones. Once a user unsubscribes, they are never coming back on your site to opt-in for emails.
Brass tacks! Your target audience will delete your perfectly crafted, hyper-personalized email communique if you don’t adapt to a mobile-responsive email marketing platform. Don’t believe us? As per BlueHornet, up to 80% of users tend to delete emails that are not optimized for their smartphones.
The bottom line is that if your email template doesn’t look right, requires the reader to zoom in and out significantly, and is loaded with content, it stands to lose efficacy. The next line of inquiry then should be – How heavy should a mobile-responsive email be?
Guess what! There is a magic number here, and it is 102 KB. Sure, when you draft an email to be opened on a laptop or desktop, you can take liberties with the email size. But, mobile-responsive emails are a different ball game. If your email is over 102 KB, complete with imagery, Gmail will form an attachment, which the reader needs to download. Avoid this by ensuring you stay within the size limit so that the message is embedded and pops open as soon as the user starts reading the email.
Remember, the future is only going to get more technologically interactive. With the number of smartphone users skyrocketing at an alarming rate, mobile open-rates will rise steeply. Therefore, the argument that you need a mobile-responsive email marketing platform is indeed a fact today.
Everything You Need to Think About Before The Road Trip
Road trips are perhaps the most flexible vacation format: they can be as long or fast, intense or relaxed, planned...
Justice Law In Rural Area: Keep Community Feels Secure
In order to strive and keep on progressing forward, the judiciary system plays an important role in instituting trust within...
Get The Best Of Dynamics 365 CRM With Inogic Productivity Suite Now!
Finally, at the end of 2020, it’s here. When we started an unexpected lockdown, we were all able to pause,...
How to Combine Traditional and Modern Furniture With Style
Are you in love with both traditional and modern furniture styles? Do you feel like you can’t decide between those...
Must-Have Womens Weekend Away Accessories
If you’re planning a weekend away, there are a few essentials that will keep you looking stylish whilst also being...
How to Organize Your Garage
Do you have so much stuff in your garage, your car is left out in the cold? Keep reading. Your...
Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...
4 Surprising Ways SaaS Can Be A Game Changer For Small Business
The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...
Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...
5 Tips to Avoid Federal Tax Penalty For Taxpayers
When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...
Spy App For Android A Tool For Keeping Workplace
Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...
How to Create A Backyard Zen Oasis
The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...
Mistakes You Need to Avoid When Preparing Your CV
Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....
Home Decor Trends For 2021: What You Can Expect
This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...
5 Ways to Protect Your Teeth This Christmas
Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...
- Tech6 years ago
Creating An e-Commerce Website
- Tech6 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel9 years ago
Who Else Wants Also Nfl Hat
- General6 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Tech6 years ago
Climb Google Using These Checklists
- Health7 years ago
Health Supplements For Sports Activities Nutrition