Connect with us

Tech

3 Reasons You Need A Mobile-Responsive Email Marketing Platform

3 Reasons You Need A Mobile-Responsive Email Marketing Platform

Repeat after me. Creating email interfaces with mobile-first ethos and UI is key to the success of email marketing campaigns. Why? The numbers speak for themselves – about 56% of netizens check emails via their mobile device. We didn’t realize when the shift took place, but it is here.

What Do We Mean When We Say Mobile-Responsive Email?

In a nutshell, a reader can open a responsive email on any device, including a smartphone, laptop, or tablet, without any visual hassles. Some of you must operate your email client on all three and have perhaps noticed how the email interface almost always perfectly fits the screen. Now, this is not happening on its own. An entire team of coders and designers is behind this responsive experience for their user.

An email platform that allows you seamless viewing and interaction on your smartphone is deemed a mobile-responsive one. And, since a colossal chunk of C-suites, executives, individual buyers, etc. check their emails on-the-go, your organization must engage a mobile-responsive email marketing platform to immerse them with personalized offerings. 

Still on the Fence? Check Out 3 Top Reasons Why You Need a Mobile-Responsive Email Marketing Platform.

Your Leads Are Looking at Their Smartphones 150 Times a Day

Yes! You read that, right! This is the number our research shows, and we’re sticking to it. Such a high figure presents you with countless opportunities to ping leads, or send carefully drafted email alerts throughout the day.

However, automating a mobile non-friendly email will lead to a steep rise in deletion, and various readers may also mark it as spam. Remember, the mobile-responsive email marketing platform you choose must have a practical design and user interface that attracts the reader. 

Even though they are checking out their smartphone 150 times a day, they will interact with your email only if it has a catchy and personalized subject line, runs smoothly on their smartphone, and has a clear CTA or Call to Action button.

Mobile-Responsive Email Templates Boost Click-Through and Open Rates

CTRs or Click-Through Rates show you how many readers clicked on a specific link or CTA button, whereas open rates signify the total percentage of users who opened your email campaign. Given the ease of use of a smartphone instead of a laptop, both CTRs and open rates are higher for mobile-responsive emails.

Meaning, fewer prospects procrastinate, checking out your carefully crafted pitch if it is mobile-friendly. However, if potential customers click on the email marketing alert on their smartphone and are led to a lousy interface, you can forget conversion. 

But, this may all sound like fluff! Which is why let us talk numbers and figures:

In 2014, Mailchimp recorded a 15% hike in CTR among smartphone users when they started leveraging email user interfaces that were mobile-responsive.

Another study revealed that organizations that used responsive design in all of their email marketing drives witnessed a 55% higher mobile click-to-open-rate than brands that did not implement mobile-friendly strategies.

Litmus and Mailchimp also concluded that the first link in a mobile-responsive email assures a 30% higher click rate than non-responsive designs.

Your Opt-Ins Will Take a Massive Hit

How massive? A 2016 study shows 45% of buyers unsubscribed to newsletters and other promotional emails because they did not work seamlessly on their cell phones. Once a user unsubscribes, they are never coming back on your site to opt-in for emails.  

Brass tacks! Your target audience will delete your perfectly crafted, hyper-personalized email communique if you don’t adapt to a mobile-responsive email marketing platform. Don’t believe us? As per BlueHornet, up to 80% of users tend to delete emails that are not optimized for their smartphones. 

The bottom line is that if your email template doesn’t look right, requires the reader to zoom in and out significantly, and is loaded with content, it stands to lose efficacy. The next line of inquiry then should be – How heavy should a mobile-responsive email be? 

Guess what! There is a magic number here, and it is 102 KB. Sure, when you draft an email to be opened on a laptop or desktop, you can take liberties with the email size. But, mobile-responsive emails are a different ball game. If your email is over 102 KB, complete with imagery, Gmail will form an attachment, which the reader needs to download. Avoid this by ensuring you stay within the size limit so that the message is embedded and pops open as soon as the user starts reading the email.

Your Turn

Remember, the future is only going to get more technologically interactive. With the number of smartphone users skyrocketing at an alarming rate, mobile open-rates will rise steeply. Therefore, the argument that you need a mobile-responsive email marketing platform is indeed a fact today.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Elevating Your Writing Skills With These Simple Steps Elevating Your Writing Skills With These Simple Steps
Education4 days ago

Elevating Your Writing Skills With These Simple Steps

Writing skills are an essential part of communication and is not something that naturally comes from within. You have to...

When to Replace Your Car’s Tires and How to See The Warning Signs When to Replace Your Car’s Tires and How to See The Warning Signs
Autos4 days ago

When to Replace Your Car’s Tires and How to See The Warning Signs

Trying to get by with tires that may be long past their prime can lead to many problems. Worn tires...

4 Reasons Why Your Small Business Should Hire An SEO Company 4 Reasons Why Your Small Business Should Hire An SEO Company
Business7 days ago

4 Reasons Why Your Small Business Should Hire An SEO Company

Starting a small business is a very noble endeavor. It takes a lot of courage to step away from the...

What Effects Would Artificial Intelligence Have on the Future of Digital Marketing? What Effects Would Artificial Intelligence Have on the Future of Digital Marketing?
Tech2 weeks ago

What Effects Would Artificial Intelligence Have on the Future of Digital Marketing?

In the past few years, the wave of technology has drastically transformed digital marketing. From connecting with people to working...

Best Affiliate Marketing Software Of 2021 Best Affiliate Marketing Software Of 2021
Business2 weeks ago

Best Affiliate Marketing Software Of 2021

The best affiliate marketing software makes earning advertising revenue from your website quick and convenient. The next challenge is to...

When Is It Time For You to Declare Bankruptcy? When Is It Time For You to Declare Bankruptcy?
General3 weeks ago

When Is It Time For You to Declare Bankruptcy?

If you’ve reached a point where you can no longer pay your debts, you need to file for bankruptcy protection....

Paying More For The Same Flawed Healthcare Insurance Paying More For The Same Flawed Healthcare Insurance
Law3 weeks ago

Paying More For The Same Flawed Healthcare Insurance

Chances are, you are paying more for your health insurance this year than last year. You may well wonder, why...

Conveyor Belt Systems: 6 Ways to Improve Efficiency Conveyor Belt Systems: 6 Ways to Improve Efficiency
Business4 weeks ago

Conveyor Belt Systems: 6 Ways to Improve Efficiency

You might think that conveyor belt systems cannot be improved because of the simplicity of their design. After all, how...

3D Rendering Terminology: Guide For Architects to Communicate With CG Artists 3D Rendering Terminology: Guide For Architects to Communicate With CG Artists
Tech1 month ago

3D Rendering Terminology: Guide For Architects to Communicate With CG Artists

When chipping away at a building representation project, a modeler and a 3D delivering worker for hire need to see...

Learn and Become A Professional DevOps Engineer! Learn and Become A Professional DevOps Engineer!
Tech1 month ago

Learn and Become A Professional DevOps Engineer!

Have you been having a tough time deciding what you want to do when you grow up? Once your school...

Debunking The Common Myths About Cosmetic Surgery Debunking The Common Myths About Cosmetic Surgery
Health1 month ago

Debunking The Common Myths About Cosmetic Surgery

Just a few years back, plastic surgery was thought to be some kind of sorcery or something that existed in...

Home Improvement2 months ago

How to Choose The Right Type Of Flooring For Your New Home

Building a house from scratch can be a tedious and stressful process even though you know you are doing something...

3 Ways To Style An Oversized White Shirt This Summer 3 Ways To Style An Oversized White Shirt This Summer
Lifestyle2 months ago

3 Ways To Style An Oversized White Shirt This Summer

If there is one staple item you need ready for your summer wardrobe, it’s an oversized white shirt. They are...

5 Tips For Picking The Perfect Wedding Ring 5 Tips For Picking The Perfect Wedding Ring
Lifestyle2 months ago

5 Tips For Picking The Perfect Wedding Ring

Your big day is coming up for your wedding day and you set the standards too high with your engagement...

What's That Thing Called? All You Need to Know About Your Car's Lift Struts What's That Thing Called? All You Need to Know About Your Car's Lift Struts
Autos2 months ago

What’s That Thing Called? All You Need to Know About Your Car’s Lift Struts

Imagine you’re out for grocery shopping or a weekend outing with family, and you need to load your shopping or...

Categories

Archives

Trending