Connect with us


5 Important Web Design Considerations to Make For Better SEO

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it was once relatively simple to rank higher in search engines by keyword stuffing, there have been stricter updates to algorithms to ensure only quality websites rank high on search engines.

This makes it extra important for developers to have a knowledge of what they need to consider as part of their web design, so the two can work together. Some downfalls of web developers is they tend to be engrossed with user experience and less on the benefits of SEO strategies. So, here are some SEO considerations to make when designing your website and keeping SEO in mind.

1. Responsive Website Design

The purpose of creating a responsive website is to make sure that the site can fit the size on multiple device screens. With the technology-ridden world we currently live in, this is now more important than ever. It creates a smooth user experience for the users and performs optimally regardless of the device the user is viewing it on. 

This is also beneficial for SEO as previously, you would have had to make two separate websites to be compatible for desktop and mobile. This can help to maintain your link equity as everything leads to the same link. 

2. Latest HTML5 code

HTML5 is the latest coding language for web development and design. It promotes more interactive and inspirational design for websites but is also crucial for SEO. This is because HTML5 allows better indexing of your site to show the static content. 

3. Using less is more

If you tell an SEO that you think using less content will be more effective compared to more, they would have considered it an SEO disaster. However, with more emphasis on user experience and journeys means allowing easier decisions for your consumers when they land on your website. If you’re offering too many categories and sub categories to your user, they may become overwhelmed and disengaged with the content. 

By offering less options, you can create an improved user experience for your users and increase their engagement as a result. If the search engine crawlers discover your site to be more engaging, this can be great for search rankings. 

4. Cognitive dissonance

The process of cognitive dissonance is matching expectations with their reality. If your website doesn’t match the reality of the user, they’ll happily return back to the search results to find another website that does. 

If the website doesn’t offer a positive user experience that meets their needs, they’ll be unlikely to stay on the website and instead, go somewhere else. The choice of design should be influenced by data and the experiences of the user. 

A large aspect where this comes into play within SEO is through keyword searches matching the content on the landing page. In doing so, the content is more likely to match the needs of the user and therefore they’re more likely to engage with the site. If you have a better understanding of the keywords that are driving traffic, you’ll be able to mould your content around this.

5. Reasonable surfer Patent

Internal page ranking can be influenced by reasonable surfer patents, a concept whereby page rank can grow if prominent links on your website get more clicks. If you happen to change the navigational structure of your website or move the prominent links to other areas of the site that are not as visible, there’s the chance your rankings could drop. 

Final conclusions

The points made above outline how much of an influence web design has on search engine optimisation. Best practices between SEO and the latest website design trends. By making these considerations within your website design, you can help to benefit your business and your users without overwhelming them. 

Users should be able to have a seamless experience when they interact with your website and be able to find exactly what they’re looking for. This is something that you should highlight to your design agency when you’re beginning the website creation process. 

Continue Reading

Recent Posts

Home Improvement4 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle4 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur4 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement4 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business6 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business6 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle6 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General7 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel9 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General9 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle9 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos9 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business12 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle1 year ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing1 year ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...