Connect with us


Restaurants are Slowly Shifting Focus – to Lunch

For a long time, diners and fast food chains have monopolized lunch time service. However, some big name sit-down restaurants are now looking for ways to get in on the 34 percent of total restaurant traffic that lunch service accounts for. Here’s why, and how, restaurants are slowing shifting focus–to lunch:
The major players. The biggest players are those chains operated by Darden (Longhorn Steakhouse, Red Lobster, and Olive Garden, among others) and Bloomin’ Brands (Outback Steakhouse, Carrabba’s Italian Grill, and Bonefish Grill), as well as restaurants like Applebee’s. In the past, these sit-ins didn’t open for business until 3:00pm; today, more and more are opening earlier to cater to lunch time diners, at even if by experimenting with only one day at a time.
Lunch service challenges. There are some obstacles for restaurants hoping to capture a profit from the lunch crowd. For starters, lunch entrees tend to be smaller and priced accordingly. Additionally, those people in the segment of the population most likely to frequent an eatery at lunch time are generally business employees who must dine within a very limited time frame. For restaurants that offer tableside service (as opposed to a buffet or salad bar set-up), this time constraint is a real issue.
Solutions to the lunch challenges. In order to compete with diners and other typical lunch go-tos, restaurants are devising some creative solutions when it comes to menu items and service. Olive Garden has added a selection of quick-prep (and quick to eat) calzones and sandwiches to their lunch menu, and as well has implemented an aggressive online marketing campaign aimed at the lunch crowd, including quirky videos and digital coupon “flash sales.” Red Lobster has been allowing lunch-time diners a quick, pay-at-the-counter option, while Applebee’s is offering a similar, “Express Lunch” option.
The results, so far. Although sit-down chains are slow to give exact numbers regarding the success of their lunch service marketing efforts, Darden COO Drew Madsen reports that Olive Garden is faring much better at lunch time than its sister chain restaurants Longhorn Steakhouse and Red Lobster. Red Lobster is already planning to extend its lunch menu offerings in an attempt to catch up. Still, the process of branching into the lunch realm will be a slow and steady one, and one paved by plenty of trial and error.
What does the future hold for restaurants seeking to earn their way into the lunch time winners’ circle? Only time will tell. However, one thing is for certain: lunch time diners are sure to see a lot of new options when it comes to the question, “What’s for lunch?”
Own your own restaurant and want to compete? Use sites like to make sure your staff looks good at all times, and then create a fast lunch menu. You’re sure to carve a niche in the market. 

Image credit: Wikimedia Commons

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Recent Posts

Business2 days ago

Why Is Quantity Surveying Essential in Construction Industry

Quantity surveying is an essential part of the Australian construction industry. It is the process of calculating and estimating the...

Home Improvement4 days ago

How to Maintain Upholstered Furniture

No matter if you have pets or kids, maintaining your upholstered furniture is quite a challenge. Even though vacuuming it...

Business1 week ago

How Do I Find a Good Developer?

Finding a good bubble developer to help build your app or digital product can seem challenging. How can you choose...

Home Improvement2 weeks ago

When is a right time for home repairs?

Summer is a popular time for a renovation around the globe. While it is true that bright days and warm...

Top Alteryx Competitors Top Alteryx Competitors
Tech3 weeks ago

Top 15 Alteryx Competitors

The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...

Lifestyle1 month ago

Latest Wedding Trends for 2023

If you’re planning on getting married this year, chances are you’re probably overwhelmed and confused when it comes to wedding...

Lifestyle1 month ago

Tips To Make The Most Of Your City Break In London!

London is one of the best cities in the world, known for its quintessentially British culture, great nightlife, fantastic museums...

General1 month ago

The Ultimate Guide To Packing For A Trip To London

London is one of the best cities in the world, known for it’s rich history, quintessentially British culture, the best...

Tech2 months ago

Top 15 Web Development IDEs

The web development field has seen sustainable growth throughout the years. As technology is advancing, so is the web development...

devops devops
Tech2 months ago

12 Key DevOps Programming Languages to Still Popular in 2022

“DevOps is not a goal, but a never-ending process of continual improvement.” – Jez Humble Delivering the finest of services...

Entertainment2 months ago

Festival Fashion Style Tips For 2022

Summer is well and truly here and with that comes the festival season! From the biggest stars performing on stage...

Green & Energy2 months ago

4 Tips For Making Your Wardrobe More Sustainable

Everyone is trying to make more of an effort to make their wardrobe more sustainable, but often are unsure where...

General3 months ago

7 tips on how to organize a budget-friendly move

If you are planning a move any time soon, you might be worried about all the expenses that wait for...

Metal Roof Colors Metal Roof Colors
Home Improvement3 months ago

Metal Roof Colors: How to Select the Best Color for a New Roof

Choosing the right type of material for your roof is enough of a hassle already that the question of choosing...

Health3 months ago

Simple Ways To Feel More Confident At The Gym

If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...