If you were to have a meeting with one of the top advertising companies in the world and you presented them with your marketing ideas for your business, there’s a pretty good chance that they would ask if you have one particular thing: a logo.
Logos help to establish your brand. Logos help to convey a sense of corporate stability. Logos are essential when it comes to marketing and merchandising.
So if you don’t already have a logo designed, as you can see, it’s important to the success of your business that you do. If you’d like a few tips on how to create a memorable logo for your business, here are five of them:
Simplify it. Whether it’s McDonald’s, Target, or even Honda, if there’s one thing that some of the most popular and memorable logos have in common, it’s the fact that they are extremely simple. So as you’re in the process of thinking about what you would like your logo to be, avoid going overboard with a lot of detailing. Not only can that make it hard to see on a sign, but it can also make it challenging when you’re ready to print the logo on a piece of merchandise, too.
Have fun with color. A black and white logo (for the most part) would be pretty boring. And so, as you’re thinking about what else you should do in order to make your logo stand out, make sure that it has a pop of color. As far as deciding which palate to choose, remember that logo colors should be associated with positive feelings and brand recognition. One website that can assist you with all of this is HelpScout.net. Go to the site and put “the psychology of marketing and branding” in the search field.
Design a custom font. Something else that you may want to think about doing is designing a custom font for your logo. Sure, there are several different kinds that you can find on your computer. However, the problem with a lot of those is that they are used over and over. A font that is remembered is a font that is distinctive. A custom font can work wonders in making sure that your logo stays on people’s minds.
Make sure your logo looks “active.” Printing companies like Clash Graphics are used to seeing a lot of logos. So, if you were to ask them for a couple of tips on how to create an amazing logo design, something that they might recommend is to make your logo look active. Here’s an example. Do you remember when the Twitter logo first came out? The blue bird was sitting on a perch. Over time, though, it started to appear as if it was flying. It sends a subconscious message to the mind that the bird is active, which ultimately means that the company is, too. That’s something to think about when creating your one-of-a-kind logo.
Have a story for your logo. If you were to ask Starbucks for the story behind their logo of the woman with a crown, they would tell you that it’s a siren (you can read about it on their website). The girl with the pigtails for Wendy’s? That’s an image of the founder, Dave Thomas’s daughter. The point is this: Although the logo itself should be simple, that symbol should also have a story. It’s great for marketing and for engaging customers, too. Make sure to think about that as you’re coming up with the perfect logo design for your business. Good luck!
Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...
4 Surprising Ways SaaS Can Be A Game Changer For Small Business
The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...
Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...
5 Tips to Avoid Federal Tax Penalty For Taxpayers
When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...
Hygienic Cleaning Tips Before Moving Into A New Home
Buying a new home during a pandemic is not only a financial challenge but a sanitary concern. Namely, before you...
Spy App For Android A Tool For Keeping Workplace
Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...
How to Create A Backyard Zen Oasis
The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...
Mistakes You Need to Avoid When Preparing Your CV
Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....
Home Decor Trends For 2021: What You Can Expect
This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...
5 Ways to Protect Your Teeth This Christmas
Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...
How to Create A Referral Marketing Program In 6 Easy Steps
You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...
5 Important Web Design Considerations to Make For Better SEO
Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...
4 Reasons For Your Teeth Becoming Sensitive
Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...
How To Keep Your Business Clean & Sanitised
If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...
The Impact Of Covid-19 on Commercial Property
The lives of people all over the world have been completely altered as a result of Covid-19, with businesses struggling...
- Tech6 years ago
Creating An e-Commerce Website
- Tech6 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel9 years ago
Who Else Wants Also Nfl Hat
- General6 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Tech6 years ago
Climb Google Using These Checklists
- Health7 years ago
Health Supplements For Sports Activities Nutrition