Many people misunderstand the difference between sales and marketing. Making a sale is clearly the only way to make money, so too many people mistakenly assume that the goal of marketing is sales. It is not. The goal of marketing is to build relationship. One way of thinking about the roles of sales and marketing it like dating. Some people believe the only purpose of dating is to end up in bed together. This is like marketing for the sake of sales. Others believe that dating is for the purpose of genuinely getting to know someone. Of course they most likely want to eventually end up in bed with that person, but that isn’t their sole motivation. This is like marketing for the sake of building relationship. Here are 4 real estate marketing tips to organically increase word-of-mouth leads.
Provide great service
People can’t wait to talk about two things: a great experience or a terrible one. When we have an average or “normal” experience, we don’t talk about it because we don’t even notice it. If you want people to talk about you, go above and beyond for them and they will look for people to tell about their experiences.
It’s amazing how rarely real estate agents and other sales professionals fail to simply ask their clients to tell others about them. There is a fine line between being assertive and pushy, but if you work hard for your clients and provide a great service, there’s nothing wrong with asking your clients to tell others about you.
Like the old saying goes “out of sight, out of mind.” All-too-often once closing is complete, agents go on to find new business instead of working hard to maintain connection. If you stay in contact with your clients, not only will they be more inclined to tell others about you, but you may gain a client for life.
Be sure to give, don’t just take
No one wants to be or feel used. This is where the “giving” of marketing comes in. Great marketing establishes and maintains connection. Some agents send out a weekly newsletter with tips, tricks and other helpful information – and not just about real estate. Some realtors offer a couple of hours of last minute movers at closing. This welcome surprise delights clients and guarantees excited word of mouth and referrals. This is a lot more return on investment than a random housewarming basket.
Think of marketing like staying in touch with an old friend or wooing a potential romantic interest. Great marketing should help your clients feel valued and special. If you can do that, there is no way they won’t tell their friends, colleagues and anyone who will listen all about you.
Your Basic Guide To Creating A Unique Investment Blog
Starting your own blog is great and once you get the ball rolling, it can be a good passive income...
3 Low-Risk Ways To Get Your New Business Started
Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...
Conquering the Co-free Zone: Tips for Thriving as a Remote Worker
Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...
3 Ways To Take Control Of Your Finances Starting Now
If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...
Best Places To Visit In The North Of England
If you live in England, you will know there are many different places to visit for the weekend. There are...
Green Home Improvement Ideas
In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...
How to Host an Unforgettable House-Warming!
The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...
A Guide to Parking Lot Striping
The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...
Business Tips For Protecting Your Finances During A Recession
In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...
Tips For Cleaning Your Trainers
If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...
Branding Trends For Start-Ups in 2023
Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...
Avoiding the Wrong Kind of Growth
Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...
How To Become A Property Developer
There are several reasons why an individual will want to become a property developer. One of the main reasons for...
What Is The Difference Between Cyber Attacks and Cyber Threats?
If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...
3 Types of Marketing Every Small Construction Business Should Do
Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...
Tech9 years ago
Creating An e-Commerce Website
Tech9 years ago
Design Template Guidelines For Mobile Apps
Business4 years ago
What Is AdsSupply? A Comprehensive Review
Business8 years ago
The Key Types Of Brochure Printing Services
Law3 years ago
How Can A Divorce Lawyer Help You Get Through Divorce?
Tech6 years ago
When To Send Your Bulk Messages?
Tech3 years ago
5 Link Building Strategies You Can Apply For Local SEO
Travel12 years ago
Who Else Wants Also Nfl Hat