Many people misunderstand the difference between sales and marketing. Making a sale is clearly the only way to make money, so too many people mistakenly assume that the goal of marketing is sales. It is not. The goal of marketing is to build relationship. One way of thinking about the roles of sales and marketing it like dating. Some people believe the only purpose of dating is to end up in bed together. This is like marketing for the sake of sales. Others believe that dating is for the purpose of genuinely getting to know someone. Of course they most likely want to eventually end up in bed with that person, but that isn’t their sole motivation. This is like marketing for the sake of building relationship. Here are 4 real estate marketing tips to organically increase word-of-mouth leads.
Provide great service
People can’t wait to talk about two things: a great experience or a terrible one. When we have an average or “normal” experience, we don’t talk about it because we don’t even notice it. If you want people to talk about you, go above and beyond for them and they will look for people to tell about their experiences.
It’s amazing how rarely real estate agents and other sales professionals fail to simply ask their clients to tell others about them. There is a fine line between being assertive and pushy, but if you work hard for your clients and provide a great service, there’s nothing wrong with asking your clients to tell others about you.
Like the old saying goes “out of sight, out of mind.” All-too-often once closing is complete, agents go on to find new business instead of working hard to maintain connection. If you stay in contact with your clients, not only will they be more inclined to tell others about you, but you may gain a client for life.
Be sure to give, don’t just take
No one wants to be or feel used. This is where the “giving” of marketing comes in. Great marketing establishes and maintains connection. Some agents send out a weekly newsletter with tips, tricks and other helpful information – and not just about real estate. Some realtors offer a couple of hours of last minute movers at closing. This welcome surprise delights clients and guarantees excited word of mouth and referrals. This is a lot more return on investment than a random housewarming basket.
Think of marketing like staying in touch with an old friend or wooing a potential romantic interest. Great marketing should help your clients feel valued and special. If you can do that, there is no way they won’t tell their friends, colleagues and anyone who will listen all about you.
5 Tips For Getting Around in Vegas
Las Vegas is always on most travelers’ to Do list. Travelers to Las Vegas usually choose to fly. Many airlines...
5 Different Engineering Degrees You Can Study
Engineering is no longer the fearsome career path it once might have been. Engineering courses of study and achievement of...
Sparks and Smoke: 6 Signs Your House Needs Rewiring
If you bought an existing home, it’s likely the wiring was done a long time ago. Over the last few...
Master Mechanic: How to Learn More About Your Vehicle
Driving a vehicle on a regular basis is one thing. Understanding how it works, however, is a whole other ball...
Tips to choose packers and movers to help move your office space
Numerous moving companies in India help make your move to any city as smooth as possible. They offer quality and...
Enjoy Responsibly: The Safest Methods for Using Cannabis
As cannabis is becoming more and more legalized across the nation, people are becoming more curious about its uses. With...
Tips on finding moving companies in Toronto providing comfortable moving services
Moving to an interstate location shall be stressful, especially if you are about to relocate on your own. Hiring professional...
Choosing the Right Tail Lights for Your Car or Bike
If you need new tail lights for your car or bike, you’ll want to take several factors into consideration so...
End of lease cleaning in Melbourne – Move in and Move out easily
If you are a tenant, you are sure to be aware of the fact that you get to move into...
Tips in finding a trustworthy removalists team in Sydney
Relocating to a newly rented or leased house space can be a tedious and time-consuming process to perform on your...
4 Fashion Additions to Complete Your Outfit
A wonderful outfit can make you appear and feel like someone who can conquer the world without even breaking a...
How to Go about Selling an Old Car for Parts
Selling an old car for parts is easier than most people realize, and your junker could be worth quite a...
4 Things to Consider Before Choosing a Feed Tank for Your Manufacturing
In every day manufacturing you may find that you need a feed tank for your operation. Selecting the right feed...
How to Find a Phone that Fits your Needs
Are you looking to buy a phone that may suit your needs without poking a hole in your wallet? You...
Elegant Dinner: 4 Ways to Fancify Your Next Get-Together
Throwing a social gathering in the comfort of your own home can be a joy. If you want your upcoming...
- Tech4 years ago
Creating An e-Commerce Website
- Tech4 years ago
Design Template Guidelines For Mobile Apps
- Business4 years ago
The Key Types Of Brochure Printing Services
- Travel7 years ago
Who Else Wants Also Nfl Hat
- General4 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech4 years ago
Climb Google Using These Checklists
- Tech5 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Health6 years ago
Health Supplements For Sports Activities Nutrition