Connect with us

Business

4 Real Estate Marketing Tips To Organically Increase Word-of-Mouth Leads

Many people misunderstand the difference between sales and marketing. Making a sale is clearly the only way to make money, so too many people mistakenly assume that the goal of marketing is sales. It is not. The goal of marketing is to build relationship. One way of thinking about the roles of sales and marketing it like dating. Some people believe the only purpose of dating is to end up in bed together. This is like marketing for the sake of sales. Others believe that dating is for the purpose of genuinely getting to know someone. Of course they most likely want to eventually end up in bed with that person, but that isn’t their sole motivation. This is like marketing for the sake of building relationship. Here are 4 real estate marketing tips to organically increase word-of-mouth leads.

Provide great service
People can’t wait to talk about two things: a great experience or a terrible one. When we have an average or “normal” experience, we don’t talk about it because we don’t even notice it. If you want people to talk about you, go above and beyond for them and they will look for people to tell about their experiences.

Ask them
It’s amazing how rarely real estate agents and other sales professionals fail to simply ask their clients to tell others about them. There is a fine line between being assertive and pushy, but if you work hard for your clients and provide a great service, there’s nothing wrong with asking your clients to tell others about you.

Stay connected
Like the old saying goes “out of sight, out of mind.” All-too-often once closing is complete, agents go on to find new business instead of working hard to maintain connection. If you stay in contact with your clients, not only will they be more inclined to tell others about you, but you may gain a client for life.

Be sure to give, don’t just take
No one wants to be or feel used. This is where the “giving” of marketing comes in. Great marketing establishes and maintains connection. Some agents send out a weekly newsletter with tips, tricks and other helpful information – and not just about real estate. Some realtors offer a couple of hours of last minute movers at closing. This welcome surprise delights clients and guarantees excited word of mouth and referrals. This is a lot more return on investment than a random housewarming basket.

Think of marketing like staying in touch with an old friend or wooing a potential romantic interest. Great marketing should help your clients feel valued and special. If you can do that, there is no way they won’t tell their friends, colleagues and anyone who will listen all about you.

Recent Posts

garage door garage door
Home Improvement3 days ago

Manual vs Electric Garage Doors: The Pros and Cons

When you make a forward towards the technology arena, then electronic and tech-based equipment are considered to be of utmost...

google image google image
General3 days ago

What If One Day Google Shuts Down Forever?

Once upon a time, Marshall McLuhan, a Canadian Media Theorist, described the world a “Global Village.’’ To think of it...

Home Improvement3 days ago

7 Simple Steps For Your Home Improvement Project In 2020

Home improvement is astonishing. Home remodeling plays an important role to make your home look more appealing. Changing settings for...

Finance1 week ago

Tips For Selecting Best Pre-settlement Funding Company

Are you trying to find one of the best pre-settlement funding companies, but you are not aware of the factors...

Business1 week ago

Wish to Ensure Improved Customer Experience? Use the Innovative Salesforce Customer 360 Data Manager

Salesforce, during the latest conference at Connections 2019, announced that it would be launching a service that would be dedicated...

General1 week ago

Building Your Website with WordPress Themes: Do’s and Don’ts

Why Opt For WordPress To Build Your Website? The first thing to know is what exactly WordPress development is. It...

Business1 week ago

Heralding the Next Phase of Advanced AI

With the advancements in tech gaining a new blazing-fast pace, the world has been changing more rapidly than ever in...

Business2 weeks ago

What Are the Different Wedding Photography Styles?

In wedding photography, the main focus is on the wedding couple. After all, the whole event revolves around these two...

Business2 weeks ago

7 Reasons Why You Need to Hire a Professional for Your Video Marketing Campaign

Benefits of Video Production Companies Did you know that companies using video content experience a 41% increase in traffic through...

Business2 weeks ago

Examining 5 Latest Trends in Packing Design

Businesses that don’t carefully plan their packaging design are setting themselves up for failure. All of the trends in packing...

Home Improvement2 weeks ago

5 Contractors Every Homeowner Should Have on Speed Dial

Being a homeowner or a landlord are particularly responsible tasks. There are many things that can go wrong but these...

Business2 weeks ago

How does Blockchain Help to Enhance Security for your Business?

Blockchain technology has been associated with cryptocurrencies for the most part. But it plays such an essential role in cybersecurity...

Comparium-Automated-Website-Testing-Tool-780x470 Comparium-Automated-Website-Testing-Tool-780x470
Tech2 weeks ago

Comparium : Automated Website Testing Tool

Nowadays, growing an online business is not an easy task due to the higher competitors available in the market. You...

Travel3 weeks ago

Seven Awesome Family-Friendly Places to Visit This 2020

Family trips should be an annual thing, don’t you agree? It’s during those moments that we make the best memories....

tungsten wedding tungsten wedding
Lifestyle3 weeks ago

How to choose the perfect tungsten wedding band

Rings are important for every wedding. That’s how they symbolize the promise that people make to stay together forever. You...

Categories

Archives

Trending