Many people misunderstand the difference between sales and marketing. Making a sale is clearly the only way to make money, so too many people mistakenly assume that the goal of marketing is sales. It is not. The goal of marketing is to build relationship. One way of thinking about the roles of sales and marketing it like dating. Some people believe the only purpose of dating is to end up in bed together. This is like marketing for the sake of sales. Others believe that dating is for the purpose of genuinely getting to know someone. Of course they most likely want to eventually end up in bed with that person, but that isn’t their sole motivation. This is like marketing for the sake of building relationship. Here are 4 real estate marketing tips to organically increase word-of-mouth leads.
Provide great service
People can’t wait to talk about two things: a great experience or a terrible one. When we have an average or “normal” experience, we don’t talk about it because we don’t even notice it. If you want people to talk about you, go above and beyond for them and they will look for people to tell about their experiences.
It’s amazing how rarely real estate agents and other sales professionals fail to simply ask their clients to tell others about them. There is a fine line between being assertive and pushy, but if you work hard for your clients and provide a great service, there’s nothing wrong with asking your clients to tell others about you.
Like the old saying goes “out of sight, out of mind.” All-too-often once closing is complete, agents go on to find new business instead of working hard to maintain connection. If you stay in contact with your clients, not only will they be more inclined to tell others about you, but you may gain a client for life.
Be sure to give, don’t just take
No one wants to be or feel used. This is where the “giving” of marketing comes in. Great marketing establishes and maintains connection. Some agents send out a weekly newsletter with tips, tricks and other helpful information – and not just about real estate. Some realtors offer a couple of hours of last minute movers at closing. This welcome surprise delights clients and guarantees excited word of mouth and referrals. This is a lot more return on investment than a random housewarming basket.
Think of marketing like staying in touch with an old friend or wooing a potential romantic interest. Great marketing should help your clients feel valued and special. If you can do that, there is no way they won’t tell their friends, colleagues and anyone who will listen all about you.
Why is Investing in Healthcare is the Best Option for Medical Professionals?
Healthcare industry is considered as one of India’s largest sectors, both regarding employment and revenue generation. It is expected to...
The need and use of the Vial Box
There are a lot of healthcare professionals and caregivers that have to assist the living facilities and there are a...
How To Buy an Abstract Rug Online and Avoid the Mistakes Involved
We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards...
Begin Your Love Story With Disabled Dating
We want you to know – you aren’t DISABLED, you are just differently-abled because the only disability in life is...
Are You Selling at Least The Basics To A Beach Vacationer
In winter, a lot of people travel to major attractions such as warm beaches. These travelers often have to pack...
What You Need to Know Before Starting a Business
Congratulations, you did it. You decided to quit your day job and start a business. Being your own boss is...
.Net 3.1 Latest Features Released By Microsoft
.Net 3.1 Latest Features Released By Microsoft The latest version of .net core 3.1 has been released by Microsoft that...
BEST SPORTS FOR KIDS TO ENGAGE IN THIS YEAR
We are in a generation where our children are living an inactive lifestyle with very minimal or no sort of...
Buying a Strata Property – Is it a Good Investment for You
Buying a strata property is a scenario where you purchase a small portion of the complex and get access to...
What You Should Know About Google’s New VR/AR Features for the Web and Mobile Applications
Virtual reality (VR) and augmented reality (AR) are emerging technologies that provide users with a wide range of unique and...
Get the Kitchen of Your Dreams with the Best Remodeling Tips
Get the Kitchen of Your Dreams Among all the rooms of the house, the kitchen is the most versatile. It...
What does a Cyber Security Specialist do?
In our current reality, where a Security Guard ensures resources and a Bodyguard ensures individuals, a Cyber Security Specialist shields...
Why Would You Hire A Holiday Lights Service? Why Not?
The holidays bring us the tradition of baking, shopping, wrapping, parties, Christmas pageants and parades, tree decorating, and hanging lights....
Keep in Mind the Important Things Before Planning an Event
When thinking of the hire of a screen, don’t forget to look at how it is going to be presented....
Cheap Business Chauffeur Service
At the corporate level in the UK, business people are engaged in life whether they run a small or a...
- Tech5 years ago
Creating An e-Commerce Website
- Tech5 years ago
Design Template Guidelines For Mobile Apps
- Business4 years ago
The Key Types Of Brochure Printing Services
- Travel8 years ago
Who Else Wants Also Nfl Hat
- General5 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech5 years ago
Climb Google Using These Checklists
- Tech6 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Health6 years ago
Health Supplements For Sports Activities Nutrition