Connect with us

Business

What Are Your Brand's Strengths

Understanding your brand is vital if you’re going to make the good decisions your business needs. Your brand is the story your business tells to customers about itself, the understanding they build about who you are from a hundred tiny interactions: not just seeing adverts, but which shops they see your products in, how they feel in their hands, what your customer service agents say when they pick up the phone, and the error messages they find when your website is down. All of those experiences are built into the brand, the aggregate understanding customers carry around with them which, ideally should tell them yours is the business where they want to spend their money.

If you can understand your own brand from a customer’s perspective and see its strengths honestly, you can push it further, and get more results for less. If your marketing rests on strengths your brand has already established, targeted to an audience who know are ripe to respond to those qualities, you can get more results for less investment, so it’s well worth really digging into your brand to learn how people see your business from the outside.

It can be difficult to do this: people aren’t always the best judge of their characters after all. It takes an exceptionally brave person to face up to all their own weaknesses and strengths and foibles, and it can be just as hard with something you’ve built. You’re so close to it, you can never stop seeing what you want it to be like, what you intend it to be like, and get at the truth, which is what people really think of your brand.

To help face this challenge, you need outside help – someone detached from the situation who delivers data, insight and the hard truths you need to build a foundation for your decision making.

A market research firm talks to customers, emails them, calls them, and surveys them to get data you can use to tell what everyone is thinking. The most important tool you’ll be using at first is the brand tracking survey, which asks customers to rate your brand against your rivals using key qualities, and giving feedback on why they think this way. It’s invaluable both as a running health check on your brand, and as a detailed way to check on precisely what it is you’ve managed to build in your customer’s collective understanding.

When you know what people think of as your strengths you can play to them, with marketing, with design, with pricing and new products, leaning into your public perception to make selling your products and services so much slicker.

 

Continue Reading

Recent Posts

What Do Business Consultants Do What Do Business Consultants Do
Business4 days ago

Running a Business? How to Minimize Supply Chain Issues

Supply chain issues have always been an issue for businesses but over the last few years, the effect and widespread...

Home Improvement2 weeks ago

How to Increase Your House Value Before Selling

Increasing home value is the first step to making your place more attractive for future buyers. Whether you are trying...

General2 weeks ago

Why Calorie Control Is Still The Best Way To Diet

There are a great deal of different options when it comes to dieting, every day there seems to be a...

The Benefits Of Trade Credit Insurance For Your Business The Benefits Of Trade Credit Insurance For Your Business
Business3 weeks ago

The Benefits Of Trade Credit Insurance For Your Business

Trade credit insurance provides cover for businesses who trade on a credit basis. If the people who owe money for...

5 Charming Restaurant Decor Ideas In 2022 5 Charming Restaurant Decor Ideas In 2022
Miscellaneous1 month ago

5 Charming Restaurant Decor Ideas In 2022

Making your restaurant memorable and stand out is a feat worthy of praise. The sheer pressure of wanting to succeed...

Bank Won't Fund Your Business? 4 Loan Alternatives To Get You Started Bank Won't Fund Your Business? 4 Loan Alternatives To Get You Started
Business1 month ago

Bank Won’t Fund Your Business? 4 Loan Alternatives To Get You Started

Businesses typically require some sort of collateral or proof of concept before funding their business venture. However, it is possible...

Planning A Stag Do Planning A Stag Do
Miscellaneous2 months ago

Planning A Stag Do

If you’re a Best Man then you’re in a unique position of responsibility, and before the day itself when you’ll...

Tips to Reduce Eczema Flare-Ups Tips to Reduce Eczema Flare-Ups
Health2 months ago

What Triggers Eczema | Tips to Reduce Eczema Flare-Ups

Eczema is a skin condition that can induce redness, itchiness, and skin inflammation. Its root cause is not fully understood,...

Women's Fashion Trends To Expect In 2022 Women's Fashion Trends To Expect In 2022
Lifestyle3 months ago

Women’s Fashion Trends To Expect In 2022

A new year means new fashion trends. We cannot wait for what is in store in 2022. It seems that...

Home Makeover Trends: Insights from The Pros Home Makeover Trends: Insights from The Pros
Home Improvement3 months ago

Home Makeover Trends: Insights from The Pros

Are you considering a home makeover but don’t know where to start? You’re in luck! In this article, we will...

Interior Design Trends 2022 Interior Design Trends 2022
Home Improvement3 months ago

Interior Design Trends 2022

We all spend time pining over other people’s interior’s on Pinterest or Instagram, but with these trends, it’s easy to...

Top Commonly Overlooked Car Maintenance and Repairs Top Commonly Overlooked Car Maintenance and Repairs
General3 months ago

Top Commonly Overlooked Car Maintenance and Repairs

Maintaining a car is a huge responsibility. There’s a lot that goes into that given how complicated a machine it...

What Is The Difference Between Strata and Property Manager What Is The Difference Between Strata and Property Manager
General3 months ago

What Is The Difference Between Strata and Property Manager

Real estate is a diverse market, and as such, it can be hard to determine the differences between various types...

Sleek Home Upgrades That Will Luxe Up Your Life Sleek Home Upgrades That Will Luxe Up Your Life
Home Improvement3 months ago

Sleek Home Upgrades That Will Luxe Up Your Life

Sometimes we need a vast endeavor to make our home look extravagant and cheek but very often you can implement...

What Do Business Consultants Do What Do Business Consultants Do
Business4 months ago

What Do Business Consultants Do?

Business consultants can be a huge help to your business – or a big expense that doesn’t give you the...

Categories

Archives

Trending