Understanding your brand is vital if you’re going to make the good decisions your business needs. Your brand is the story your business tells to customers about itself, the understanding they build about who you are from a hundred tiny interactions: not just seeing adverts, but which shops they see your products in, how they feel in their hands, what your customer service agents say when they pick up the phone, and the error messages they find when your website is down. All of those experiences are built into the brand, the aggregate understanding customers carry around with them which, ideally should tell them yours is the business where they want to spend their money.
If you can understand your own brand from a customer’s perspective and see its strengths honestly, you can push it further, and get more results for less. If your marketing rests on strengths your brand has already established, targeted to an audience who know are ripe to respond to those qualities, you can get more results for less investment, so it’s well worth really digging into your brand to learn how people see your business from the outside.
It can be difficult to do this: people aren’t always the best judge of their characters after all. It takes an exceptionally brave person to face up to all their own weaknesses and strengths and foibles, and it can be just as hard with something you’ve built. You’re so close to it, you can never stop seeing what you want it to be like, what you intend it to be like, and get at the truth, which is what people really think of your brand.
To help face this challenge, you need outside help – someone detached from the situation who delivers data, insight and the hard truths you need to build a foundation for your decision making.
A market research firm talks to customers, emails them, calls them, and surveys them to get data you can use to tell what everyone is thinking. The most important tool you’ll be using at first is the brand tracking survey, which asks customers to rate your brand against your rivals using key qualities, and giving feedback on why they think this way. It’s invaluable both as a running health check on your brand, and as a detailed way to check on precisely what it is you’ve managed to build in your customer’s collective understanding.
When you know what people think of as your strengths you can play to them, with marketing, with design, with pricing and new products, leaning into your public perception to make selling your products and services so much slicker.
Running a Business? How to Minimize Supply Chain Issues
Supply chain issues have always been an issue for businesses but over the last few years, the effect and widespread...
How to Increase Your House Value Before Selling
Increasing home value is the first step to making your place more attractive for future buyers. Whether you are trying...
Why Calorie Control Is Still The Best Way To Diet
There are a great deal of different options when it comes to dieting, every day there seems to be a...
The Benefits Of Trade Credit Insurance For Your Business
Trade credit insurance provides cover for businesses who trade on a credit basis. If the people who owe money for...
5 Charming Restaurant Decor Ideas In 2022
Making your restaurant memorable and stand out is a feat worthy of praise. The sheer pressure of wanting to succeed...
Bank Won’t Fund Your Business? 4 Loan Alternatives To Get You Started
Businesses typically require some sort of collateral or proof of concept before funding their business venture. However, it is possible...
Planning A Stag Do
If you’re a Best Man then you’re in a unique position of responsibility, and before the day itself when you’ll...
What Triggers Eczema | Tips to Reduce Eczema Flare-Ups
Eczema is a skin condition that can induce redness, itchiness, and skin inflammation. Its root cause is not fully understood,...
Women’s Fashion Trends To Expect In 2022
A new year means new fashion trends. We cannot wait for what is in store in 2022. It seems that...
Home Makeover Trends: Insights from The Pros
Are you considering a home makeover but don’t know where to start? You’re in luck! In this article, we will...
Interior Design Trends 2022
We all spend time pining over other people’s interior’s on Pinterest or Instagram, but with these trends, it’s easy to...
Top Commonly Overlooked Car Maintenance and Repairs
Maintaining a car is a huge responsibility. There’s a lot that goes into that given how complicated a machine it...
What Is The Difference Between Strata and Property Manager
Real estate is a diverse market, and as such, it can be hard to determine the differences between various types...
Sleek Home Upgrades That Will Luxe Up Your Life
Sometimes we need a vast endeavor to make our home look extravagant and cheek but very often you can implement...
What Do Business Consultants Do?
Business consultants can be a huge help to your business – or a big expense that doesn’t give you the...
Tech7 years ago
Creating An e-Commerce Website
Tech7 years ago
Design Template Guidelines For Mobile Apps
Business6 years ago
The Key Types Of Brochure Printing Services
Business2 years ago
What Is AdsSupply? A Comprehensive Review
Travel10 years ago
Who Else Wants Also Nfl Hat
General7 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech8 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech7 years ago
Climb Google Using These Checklists