When you’re attempting to create a strong brand online, content marketing is extremely important. The main reason is that it’s the best way to engage in the online conversation, promote your brand and let everyone know your company exists. If you’re unsure of how and where to start with your content marketing strategy, know that you can tackle this process from a few angles for maximum benefit. Keep in mind that it’s okay to outsource a part of this process so that it doesn’t burn you out. You want to keep momentum for all of these steps to really work.
Produce More Blog Posts
Create an editorial calendar and schedule for your blog posts. Try to produce blog posts in advance so that you never run behind schedule. Sit down on a Sunday afternoon and crank out four or five blog posts that are around 500 words each. Do this process for a few Sundays to stay ahead of the curve. When you do this, you’ll be able to schedule out the posts and have tons of content to share. Make sure the posts are optimized for Google as well. Businesses, like Wheaton World Wide Moving, benefit from maintaining a blog on their site because it helps position them as an authority in that particular industry.
Curate Content for Social Media
Use a social media scheduling tool like Hootsuite or Buffer because you’ll be able to schedule and curate content in advance. Find interesting, current and informative articles and graphics to share on social media on a consistent basis. Follow the 80/20 rule with a promotion. Share 80% value and 20% your own products and services. For example, if you own a moving company for example, you’ll want to share your services along with articles about packing, relocation tips and valuable information anyone who’s moving might want to know.
Create YouTube Videos
Take the content you write about and reproduce it into a video. The videos don’t have to last a long time. For example, if you own a nail salon, create two-minute videos that focus on nail health, tips and tricks. At the end of each video, always include a call-to-action for your company. In fact, it’s best that the videos aren’t long so that you don’t lose the attention span of the viewer. Since YouTube is also owned by Google, use the right SEO tactics so that over time, your channel and videos will rank higher in the search engine.
Create a Podcast
Podcasts continue to grow in popularity and are here to stay. So, it’s a good idea to consider hopping on this content creation bandwagon. Plus, many people prefer to listen to content rather than read it. In this case, podcasts will appeal to an audience that blogging won’t. Consider a great way to extend your reach and impact.
These four tactics will really help you gain a serious amount of traffic. As you continue with these strategies, you’ll have to hire help because these steps are a lot to manage alone. Write down the steps of each process and hand it over to someone else to duplicate. Before long, you’ll have a well-oiled machine.
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