Connect with us

Business

What Science Says About The Influence Of Signs and Banners On Sales

What Science Says About The Influence Of Signs and Banners On Sales

While you may not notice it, behind every signal there is a message and a reason for it to be there, to send out accurate information that goes straight to our brains. It is no surprise then, that marketing specialists refer to psychology to target the unconscious mind and “trick” the human brain into buying something. Some signals are clearer than others, some of them are not even recognizable, but colors and wording are crucial when it comes to creating banners and signs for your business or event.

Color

The choice in colors with your sign can impact our brains in a way that will make us stop by the store and check it out. We can react to colors in a very particular way: our ancestors used this sense to see if there was danger ahead or not. Depending on the color of their opponent we might know that they were facing a poisonous snake, for example. The same patterns still trigger in our brains when we see certain colors, and as we and our world evolved, the way we respond to these colors has changed.

Red is a common color in signage because red is an eye-catching color, and our brain also feels compelled to act right away and make a decision. Naturally, we see red less effectively than other colors — our brain adjusts to this by having it hold our attention better. Red also tends to coincide with the sorts of situations that compel us to action. This combination will usually make us go up to the item and inspect it, quite possibly resulting in a sale.

What Science Says About The Influence Of Signs and Banners On Sales

Mere-Exposure Effect

Also known as the familiarity principle, it is a psychological phenomenon that happens when a person can develop a preference for something or someone simply because of their previous familiarity. This is an excellent tool for exposing customers to products that may be new to them and lure them into buying them using specific words that are familiar and close to them. The word “free” is an excellent example of this; we usually relate the word “free” with something that is extra.

It is no surprise that we should see it so often on signs, nor any surprise that this will frequently make us go to the shop, even if we aren’t going to get whatever freebie has been advertised. It is important to keep in mind the principle that human minds tend to stay away from the unknown, while a person might consume the same yogurt flavor every day rather than trying a new one.

Fonts

While it may not seem like a critical aspect of signage, font actually has a great impact on the human brain. Signs have to be clear and easy to read, so it is important that the font is large and clear so that it can be read at a glance. Having a bold font makes sure that your customers won’t want to squeeze their eyes to read the big sale sign at your door.

Also, it is important to try and keep some consistency in your signage. Not only does it come off as more professional, but the wording you use and its meaning such as “free” or “sale” can be carried to all the other signs and words found in the store.

For years, professionals have been studying the art of signage and the effect that it has on the minds of customers. We need to take hold of this knowledge and use it to our advantage — to help us multiply our sales by applying these tricks to our advertising strategies. The human mind is very peculiar and there is still much more to learn. However, these few techniques should give you the upper hand when attracting new customers to your store and boosting your sales. Use a service like Quality Sign Designer to have your custom signs and banners printed and start growing your business!

Lautaro Martinez is a self-proclaimed foodie and marketing student who writes articles with advice on everything from food and restaurants to marketing strategy and business intelligence.

Recent Posts

Home Improvement22 hours ago

Maximum Power: Update Your Old House for Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health1 week ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General2 weeks ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement2 weeks ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General4 weeks ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

4 Different Types Of Lifting Equipment For A Construction Site 4 Different Types Of Lifting Equipment For A Construction Site
Business4 weeks ago

4 Different Types Of Lifting Equipment For A Construction Site

One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...

5 Tips That Can Help Your Business Flourish 5 Tips That Can Help Your Business Flourish
Business4 weeks ago

5 Tips That Can Help Your Business Flourish

Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...

Why First Aid Training Is Essential For Your Business Why First Aid Training Is Essential For Your Business
Education4 weeks ago

Why First Aid Training Is Essential For Your Business

Introduction All employers, depending on the establishment, should organize and provide basic appropriate conditions for lunch breaks as well as...

Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family
Lifestyle1 month ago

Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family

If you are in the market for health insurance, you may be overwhelmed by the many different features and the...

How to Prevent Potential Hazards In A Lab How to Prevent Potential Hazards In A Lab
General1 month ago

How to Prevent Potential Hazards In A Lab

Unfortunately, lab accidents can happen. When they do, the consequences can be very serious. Some of the most common lab...

How to Extend Your UK Spouse Visa How to Extend Your UK Spouse Visa
Travel2 months ago

How to Extend Your UK Spouse Visa

The UK spouse visa is also known as a UK marriage visa. The UK spouse visa allows married partners of...

How Best Is Automation Helping The Retail Industry to Survive? How Best Is Automation Helping The Retail Industry to Survive?
Business2 months ago

How Best Is Automation Helping The Retail Industry to Survive?

“In the post Covid-19 world, the only place cos are willing to invest is in automation. The return on investment...

Best Artificial Intelligence Trends to Watch Out In 2021 Best Artificial Intelligence Trends to Watch Out In 2021
Tech2 months ago

Best Artificial Intelligence Trends to Watch Out In 2021

Technologies are getting advanced day by day, and according to that, the developers and the mobile app development companies should...

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm
Markets & Finance2 months ago

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm

Many people all over the world have compared the cryptocurrency market to the wild West, largely because of the fact...

Which VPN Is Best For The Windows 10? Which VPN Is Best For The Windows 10?
Tech2 months ago

Which VPN Is Best For The Windows 10?

VPN is necessary whether you are doing personal or professional activities. Fully secure VPN for the Windows 10 are hard...

Categories

Archives

Trending