Being a part of the competitive world, it is quite crucial that you stay up-to-date with what’s latest trend of the industry. Keeping an eye on the competitors is a prominent part for a business-in-operation, regardless of the industry you are in. Credit goes to the advancement of social media; it has become quite easier than ever to maintain pace with your competitors and observe their activities. Fortunately, keeping a track of your competitors on social media platforms has become simpler due to the availability of several key features over few websites that help you monitor what your competitors are doing and you measuring strategies.
There are a plenty of reasons that will prove tracking competitors a worth, and pacing up with your competitors on social media just give you a clear idea about the insights and tools you may require for executing such tasks easily and efficiently. The most significant reason for tracking your competitors on social media is to get the drift of the content they are posting, and the way they are carrying such activities. Even if you belong to the same industry or even same niche, your competitors may represent the things in a different way than you do. To be precise, different people may make different approaches towards a similar task.
Being in pace with your competitors is also sensible in staying informed of all the hottest trends of the market. If they are going to introduce something big and good, you know they will surely share it on the social media. In short, you will get a hang of all the important information you need through just a timeline visit. Lastly, keeping a track of competitors on social media, you can figure out how they are managing their customer base. You can view all the content they are posting in respond to the queries and concerns of their fans and followers and you will easily analyze what’s getting the best feedback. If they owe an ample of loyal engagement, you have something to learn from them, but finding something out-of-the-ordinary and interesting is prominent for your own success on social media.
You might be apprehensive about the effective ways to pace up with the competitors on social media. Well, there is a bagful of truly efficient ways that can help you track the opponents on social media (some of them also helps you to keep an eye on activities other than social media as well. Apart from the features of following, liking, subscribing to numerous social media accounts, some socially engaging platforms have brought into effect many effective tools that help to monitor your competition closely and boost your social marketing strategy.
Make a head start by following them on renowned platforms like Instagram, Twitter and Pinterest. Subscribing them on YouTube is also a great option. This is supposed to be the most straightforward and simplest way to keep a track on market competition. You can easily determine the best practices to build and promote your brand. Through this, you can get a glimpse on the type of interaction and engagement they are receiving on their posts. This is quite a valuable step.
Another efficient option to track competition is to watch their Facebook pages. If you have an SMO specialist in your team, he can help you create a list of opponents’ pages on Facebook, and you will automatically get a track of their performance statistics in regular interval of time. This tool reports you about the number of posts they published in a particular week, number of likes they have gained, how many visitors are engaged with them (including complete information about likes, shares as well as comments). Thus, you can determine the top competitor(s) and where you stand in competition.
Reading their reviews is not something that can give you loads of data, but still can help you to determine what to and what not to follow practices for attaining the targeted results.
All the above-mentioned ways are undoubtedly effective for monitoring competition. Rest depends upon how you utilize all the information that you tweaked about your top competitors. This is where your social optimization methodologies get reflected best.
Author Bio: The author, Anna Brown, is working as a Social Media Optimization expert with Xperts Infosoft. She is a keen researcher of technical stuff especially new trends of website designing and SEO that adds value to her niche. Catch her on Facebook, Google+ or follow her on Twitter to know more about her.
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