Connect with us

Business

Is a Local SEO Strategy Right for Your Business? And What to Do Next

Local SEO is certainly one of those terms that have made their way across the internet in recent years. There’s certainly an assumption that businesses need local SEO to survive, but it’s always important that you take a look at whether or not your own business really needs such a strategy. Before you go all-in, it’s a good idea to take a look at the factors below.

Do You Have a Physical Location?

The businesses that most need local SEO work are those with physical locations or that travel to specific locations. If there’s a chance that people in your area are looking for a product or service that you offer, you need to make sure that your name pops up near the top of the search. Every business with a brick and mortar location needs to invest in this type of strategy. Additionally, any business that has a team deploy to a certain area needs to use local SEO.

Where Are Your Customers Located?

It’s generally a good idea to target your marketing where your customers are located. If most of your customers are local or come to your area to do business, a local SEO strategy is a must. If you’re mostly shipping out items to an international client base, though, you’ll want to put more of your efforts into ranking intercontinentally. Generally, local business should focus on a local strategy while ecommerce businesses or other types of B2B companies can focus on a more general SEO approach.

Do You Do Business Online?

Doing business online definitely requires a good SEO strategy, but it doesn’t necessarily mean that you need to focus on local SEO. If the bulk of your business is conducted online, you might be better off focusing on strategies that would allow you to bring in customers from outside your own area. It’s not a bad idea to throw some local SEO in the mix if you do business locally or if you notice that many of your customers are in one target area, but those who are primarily online might not need to focus quite as much on local SEO.

How Successful is Your Current Strategy?

The often-overlooked issue that businesses tend to face when looking at new strategies is that of their current efforts in the same space. If your current marketing or SEO strategy is already bringing in the kind of numbers that you need to grow, it might not be necessary to pivot and make a huge change. Only you know the efficacy of your own marketing, so look at your own numbers before you switch to a new strategy.

If you do decide that you want to focus on local SEO, here are some of the first steps you will need to take to immediately start ranking well.

Set Up With Google

The first and arguably most important step in preparing your local SEO strategy is registering your company with Google My Business. Doing this allows you to “claim” your business on Google and make any adjustments on the back end. These adjustments may include a new address, phone number, website, or business hours.

To claim your listing, visit google.com/business. From there you can choose to sign in with your existing business or list a new business. Follow the instructions for “Manage My Business.” You may need to add your business to Google if it is a brand new business. Remember that the next steps rely on the Google portion being done, so be sure to get this done first. Having access to your listing on Google will allow you to respond to reviews in a timely manner and can even help you to improve your website in specific areas.

Update Your Website

If you do decide that your businesses best serves a specific location or area, your website should reflect this. Use long tail keywords to show that the focus is on a specific location and with a specific service. If you have multiple locations or service an area, create a page on your site that tells your potential customers where they can find you or if you work where they are.

Focus on Local Needs

As you expand the content on your website, particularly on your company blog, make sure that you focus on the needs of your local client base. For example, home builders may want to write about the challenges of the terrain or weather in home building. Childcare providers should write according to the median income of the area and how that affects the client needs.

Any and all content on your site should be specific to your service area and should show that you understand what information and services people are looking for. This will help when Google searches your site for high-quality, unique content.

Manage Your Reputation

Every business with a Google setup has rankings and reviews. Simply put, the better your reviews, the more authority you have with people searching for you. Managing your reputation online is key to getting the leg up on your local competitors.

One way to work on reputation management is to ask for reviews from customers who have had a positive experience. Right after working with them ask if they would be willing to leave you a review. If you ask nicely and have made a good impression, you have nothing to worry about.

If you find that you have multiple negative reviews online, always respond to them. This shows potential customers that you take concerns seriously and want to improve. Give solutions to problems and work toward coming to a satisfactory conclusion to the problem. How you respond to the negative comments is just as important as garnering positive ones.

Do you need a local SEO strategy? If you have a physical location or you want to grow your business locally, it’s a necessity. Take a look at how your current efforts are working and then make the switch if and when it makes sense. Be sure to follow these steps to get your local SEO strategy started on the right foot.

Recent Posts

Common Reasons For Visiting An Orthopaedic Surgeon Common Reasons For Visiting An Orthopaedic Surgeon
Health3 days ago

Common Reasons For Visiting An Orthopaedic Surgeon

Have you suffered regular knee or back pain? Do you feel tired or stiff for a long time after resting...

Best Wholesale Beauty Product Suppliers In 2020 Best Wholesale Beauty Product Suppliers In 2020
Business4 days ago

Best Wholesale Beauty Product Suppliers In 2020

Beauty products include a range of goods that are used to care and enhance the appearance of your face, hair,...

Big Things A Digital Marketing Business Conducts Big Things A Digital Marketing Business Conducts
Tech1 week ago

Big Things A Digital Marketing Business Conducts

The customary word “ad” is defined as a communication procedure between the group of onlookers and the imminent business moving...

International Shipping In A Global Pandemic International Shipping In A Global Pandemic
Business1 week ago

International Shipping In A Global Pandemic

The Covid-19 pandemic completely turned the world on its head, in more ways than one. Beyond the devastating medical challenges,...

8 Ways To Reduce Stoke Risk 8 Ways To Reduce Stoke Risk
Health1 week ago

8 Ways To Reduce Stoke Risk

Stroke is the fifth leading cause of death in the United States. To help you understand how severe and common...

Top Whey Protein Recipes To Lose Your Body Fat Top Whey Protein Recipes To Lose Your Body Fat
Lifestyle2 weeks ago

Top Whey Protein Recipes To Lose Your Body Fat

Losing weight and keeping the kilos off is not an easy thing to do. Everything from what you consume to...

5 Amazing SEO Tools to Spy On Your Competitor's Website 5 Amazing SEO Tools to Spy On Your Competitor's Website
Tech2 weeks ago

5 Amazing SEO Tools to Spy On Your Competitor’s Website

So, you’re running an online business, and you surely want your business to get the best results. But, there are...

Keep .eu Domain After Brexit Keep .eu Domain After Brexit
Tech3 weeks ago

Keep .eu Domain After Brexit

Domains are becoming as essential as someone’s own home in the world of internet. Internet users are always looking for...

How To Use Apple Cider Vinegar With Mother To Maximize The Health Benefits How To Use Apple Cider Vinegar With Mother To Maximize The Health Benefits
Lifestyle3 weeks ago

How To Use Apple Cider Vinegar With Mother To Maximize The Health Benefits

Apple cider vinegar is used in many different household chores like floor washing, cleaning, doing dishes, vegetables and fruits washing,...

8 Tips from Dermatologists For Gorgeous Skin 8 Tips from Dermatologists For Gorgeous Skin
Health3 weeks ago

8 Tips from Dermatologists For Gorgeous Skin

We all wish of a flawless and glowing skin, but it’s not always easy to figure out the skin care...

Uterine Fibroids: What Are Its Causes, Symptoms, and Treatments? Uterine Fibroids: What Are Its Causes, Symptoms, and Treatments?
Health3 weeks ago

Uterine Fibroids: What Are Its Causes, Symptoms, and Treatments?

Uterine Fibroids are non-cancerous tumors that develops in a woman’s uterus. They are also called leiomyomas or myomas and appear...

Electric Stove or Gas Stove? Which One is Better? Electric Stove or Gas Stove? Which One is Better?
Home Improvement4 weeks ago

Electric Stove or Gas Stove? Which One is Better?

While remodeling your kitchen to include some kitchen essentials or buying a whole new house, you might be comparing electric...

6 Surprising Health Benefits Of Making Origami 6 Surprising Health Benefits Of Making Origami
Health4 weeks ago

6 Surprising Health Benefits Of Making Origami

It has been centuries since Origami has been developed, and until now, people still use this art. This is not...

Personal Protective Equipment That Protects You From Workplace Hazards Personal Protective Equipment That Protects You From Workplace Hazards
General4 weeks ago

Personal Protective Equipment That Protects You From Workplace Hazards

The workplace is full of hazards. Whether you’re working in the construction sector, the automobile industry, manufacturing, or any other...

3 Tips to Finding Financial Savings 3 Tips to Finding Financial Savings
Finance4 weeks ago

3 Tips to Finding Financial Savings

If you’ve not been doing the best of job finding savings over time, don’t you think now would be a...

Categories

Archives

Trending