Connect with us

Marketing

Improve Your Website’s Conversion and Acquire More Prospects and Customers

Prime goal of content marketing is to increase company’s sales. Website traffic is used as one of the major indicators of content strategy’s success. Many marketers stop at this point and think they achieved their prime goal. Having a great content, which creates high number of leads is definitely a good thing, but if your sales funnel is to narrow, and only few prospects and customers come out at the end, you definitely need to improve your conversion. This can be done in three easy steps.

Improve Your Website’s Conversion and Acquire More Prospects and Customers

Step 1: Create Conversion-oriented Content

Conversion-oriented content creation is necessary, for acquiring more prospects and customers. This type of content entices your audience to take action. It shouldn’t be too commercial, but unlike regular informative content it should have a call-to-action subtext, which can be emphasized with some of these techniques:

  • Use of action words in describing your products or services – Action words like: stunning, thrilling, free, exciting etc. paint a vivid picture of the product or service and influence visitors to buy them.
  • Explain all newsworthy info in the first paragraph – Many visitors don’t have enough time for reading long articles. They want to pick up all the information in just a few seconds, and if they like the first article, they will definitely to continue reading.
  • Use more visuals – Readers process visuals much faster than plain text, which is why you should replace words with photos and graphics whenever you have the chance.
  • Make your articles more specific – Readers don’t like vague articles. They prefer exactness and high attention to detail.
  • Use more videos – Advanced tech and fast internet enabled content creators to easily shoot and post HD videos. Use this opportunity and engage you audience with the most conversion-effective type of content.

Improve Your Website’s Conversion and Acquire More Prospects and Customers

Step 2: Improve your Website’s Design

Overall design of your website strongly influences its conversion rates. Different design features can attract more prospects and customers. These are some of the measures you can take:

  • Introduce sharp-looking buttons – Simple hyperlink text looks boring and unnoticeable. Desired action shouldn’t be hidden behind hyperlinks and simple buttons, instead you should use ‘sing up’ and ‘purchase’ buttons that are begging to be clicked.
  • Improve website loading – Slow loading drastically decreases website’s conversion rates. In order to improve your website’s loading times you should: compress images, delete or compress gifs and various types of flash animation and make its code simpler and more effective.
  • Improve website navigation – Your website should be clean and easy to navigate.
  • Improve your on- and offsite SEO – You can do it yourself, or you can outsource your website’s optimization tasks to reliable SEO consulting agency.

Improve Your Website’s Conversion and Acquire More Prospects and Customers

Step 3: Promote your Website

You should continue to increase your reach, with the help of social networks and link building. Contact other bloggers and webmasters and exchange content with inbound links. When it comes to social networks, you should use Facebook, Twitter, Instagram and some other niche-specific networks and forums. Regularly post your content on these networks and indulge in conversation with your fans. Social networks can also be used for providing support to your buyers (Twitter especially) and for targeting your audience. These are some of the things you should take into consideration during your social media campaign development:

  • Optimize your social media posts with keywords – When it comes to keywords, social media posts are not much different from regular articles. They should contain the most important keywords and some of them should be posted as hashtags.
  • Improve your timing – Time when you post your content is very important for improving your posts’ reach.
  • Use advanced insights – Customize your social media campaign by following your social media insights and analyzing campaign’s results.

Conversion improvement measures are not written in stone. Different changes might or might not work for your website, which is why you need to conduct frequent conversion rates’ analysis and A’B testing to determine, which one of these measures is the most effective.

Recent Posts

garage door garage door
Home Improvement21 hours ago

Manual vs Electric Garage Doors: The Pros and Cons

When you make a forward towards the technology arena, then electronic and tech-based equipment are considered to be of utmost...

google image google image
General23 hours ago

What If One Day Google Shuts Down Forever?

Once upon a time, Marshall McLuhan, a Canadian Media Theorist, described the world a “Global Village.’’ To think of it...

Home Improvement23 hours ago

7 Simple Steps For Your Home Improvement Project In 2020

Home improvement is astonishing. Home remodeling plays an important role to make your home look more appealing. Changing settings for...

Finance5 days ago

Tips For Selecting Best Pre-settlement Funding Company

Are you trying to find one of the best pre-settlement funding companies, but you are not aware of the factors...

Business5 days ago

Wish to Ensure Improved Customer Experience? Use the Innovative Salesforce Customer 360 Data Manager

Salesforce, during the latest conference at Connections 2019, announced that it would be launching a service that would be dedicated...

General6 days ago

Building Your Website with WordPress Themes: Do’s and Don’ts

Why Opt For WordPress To Build Your Website? The first thing to know is what exactly WordPress development is. It...

Business7 days ago

Heralding the Next Phase of Advanced AI

With the advancements in tech gaining a new blazing-fast pace, the world has been changing more rapidly than ever in...

Business1 week ago

What Are the Different Wedding Photography Styles?

In wedding photography, the main focus is on the wedding couple. After all, the whole event revolves around these two...

Business1 week ago

7 Reasons Why You Need to Hire a Professional for Your Video Marketing Campaign

Benefits of Video Production Companies Did you know that companies using video content experience a 41% increase in traffic through...

Business2 weeks ago

Examining 5 Latest Trends in Packing Design

Businesses that don’t carefully plan their packaging design are setting themselves up for failure. All of the trends in packing...

Home Improvement2 weeks ago

5 Contractors Every Homeowner Should Have on Speed Dial

Being a homeowner or a landlord are particularly responsible tasks. There are many things that can go wrong but these...

Business2 weeks ago

How does Blockchain Help to Enhance Security for your Business?

Blockchain technology has been associated with cryptocurrencies for the most part. But it plays such an essential role in cybersecurity...

Comparium-Automated-Website-Testing-Tool-780x470 Comparium-Automated-Website-Testing-Tool-780x470
Tech2 weeks ago

Comparium : Automated Website Testing Tool

Nowadays, growing an online business is not an easy task due to the higher competitors available in the market. You...

Travel2 weeks ago

Seven Awesome Family-Friendly Places to Visit This 2020

Family trips should be an annual thing, don’t you agree? It’s during those moments that we make the best memories....

tungsten wedding tungsten wedding
Lifestyle3 weeks ago

How to choose the perfect tungsten wedding band

Rings are important for every wedding. That’s how they symbolize the promise that people make to stay together forever. You...

Categories

Archives

Trending