Connect with us

Business

What You Need To Know About Email Advertising

What You Need To Know About Email Advertising

Email advertising - Myths and RealityAccording to a recent article on the site Copyblogger, the author of the piece spoke about attending a social media conference and she also said how surprised she was that the subject brought up the most was email advertising, and that it wasn’t something like Google+, Instagram or Pinterest.

What You Need To Know About Email Advertising

It seems silly to remind everyone of this fact but people still use email more than any social media app out there and email advertising is an important way to get the word out about your business, especially when things like mobile banner ads get a bad reaction. So if you are thinking of using email advertising to spread the word about your business, product and/or services there are few things you need to know.

The first thing is that you need to set one marketing goal. Sometimes companies will set multiple goals but if you try to do too much, it ruins what you’re attempting to accomplish and it could end up confusing your potential customers. You need to know a couple of things from the onset: What kind of message do you want to send out to the masses? And what do you want them to do once you do send them that message?

Email advertising is a great way to reach a large audience/potential customers without having to spend a lot of money, unlike mobile banner ads, but you also have to be responsible. You know from personal experience that you won’t give your email address out to just anyone so in order to get people to do that, you need to make it easy for them to subscribe to your emails.

In the same Copyblogger article referenced above, it mentions that having a dedicated subscription page is extremely important. If you can just send someone one link and they don’t have to click through to multiple pages to sign up for your newsletter, they’ll be more likely to want to sign up. People don’t want to go through hoops so make it simple.

When customers sign up, let them know what to expect from your company. You should tell them how often they should expect emails from you. Be sure that you don’t spam their inboxes but you also can’t be too cautious. If you only send emails out once a month, people may forget that they signed up for your information and may mark it as spam. On the other hand, you also don’t want to send too many emails. People may unsubscribe if you bombard them with too many emails and they will definitely unsubscribe if the emails aren’t interesting. So make sure what you’re sending out via email is interesting and to send people the content they want to read.

Another big tip is to remember that people check emails on their phones and tablets on the way to and from work so they’re not always at a desktop computer so you have to make sure that your email advertising is mobile-friendly.

In a 2012 study by ExactTarget, 91% of respondents said they checked their email everyday so why wouldn’t you want to try email advertising instead of mobile banner ads and the like? To learn more, visit LiveIntent.

Stacey Gotsulias writes for a variety of websites.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Autos10 hours ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement4 days ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health2 weeks ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General3 weeks ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement3 weeks ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General4 weeks ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

4 Different Types Of Lifting Equipment For A Construction Site 4 Different Types Of Lifting Equipment For A Construction Site
Business4 weeks ago

4 Different Types Of Lifting Equipment For A Construction Site

One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...

5 Tips That Can Help Your Business Flourish 5 Tips That Can Help Your Business Flourish
Business1 month ago

5 Tips That Can Help Your Business Flourish

Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...

Why First Aid Training Is Essential For Your Business Why First Aid Training Is Essential For Your Business
Education1 month ago

Why First Aid Training Is Essential For Your Business

Introduction All employers, depending on the establishment, should organize and provide basic appropriate conditions for lunch breaks as well as...

Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family
Lifestyle1 month ago

Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family

If you are in the market for health insurance, you may be overwhelmed by the many different features and the...

How to Prevent Potential Hazards In A Lab How to Prevent Potential Hazards In A Lab
General1 month ago

How to Prevent Potential Hazards In A Lab

Unfortunately, lab accidents can happen. When they do, the consequences can be very serious. Some of the most common lab...

How to Extend Your UK Spouse Visa How to Extend Your UK Spouse Visa
Travel2 months ago

How to Extend Your UK Spouse Visa

The UK spouse visa is also known as a UK marriage visa. The UK spouse visa allows married partners of...

How Best Is Automation Helping The Retail Industry to Survive? How Best Is Automation Helping The Retail Industry to Survive?
Business2 months ago

How Best Is Automation Helping The Retail Industry to Survive?

“In the post Covid-19 world, the only place cos are willing to invest is in automation. The return on investment...

Best Artificial Intelligence Trends to Watch Out In 2021 Best Artificial Intelligence Trends to Watch Out In 2021
Tech2 months ago

Best Artificial Intelligence Trends to Watch Out In 2021

Technologies are getting advanced day by day, and according to that, the developers and the mobile app development companies should...

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm
Markets & Finance2 months ago

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm

Many people all over the world have compared the cryptocurrency market to the wild West, largely because of the fact...

Categories

Archives

Trending