Connect with us


What You Need To Know About Email Advertising

What You Need To Know About Email Advertising

Email advertising - Myths and RealityAccording to a recent article on the site Copyblogger, the author of the piece spoke about attending a social media conference and she also said how surprised she was that the subject brought up the most was email advertising, and that it wasn’t something like Google+, Instagram or Pinterest.

What You Need To Know About Email Advertising

It seems silly to remind everyone of this fact but people still use email more than any social media app out there and email advertising is an important way to get the word out about your business, especially when things like mobile banner ads get a bad reaction. So if you are thinking of using email advertising to spread the word about your business, product and/or services there are few things you need to know.

The first thing is that you need to set one marketing goal. Sometimes companies will set multiple goals but if you try to do too much, it ruins what you’re attempting to accomplish and it could end up confusing your potential customers. You need to know a couple of things from the onset: What kind of message do you want to send out to the masses? And what do you want them to do once you do send them that message?

Email advertising is a great way to reach a large audience/potential customers without having to spend a lot of money, unlike mobile banner ads, but you also have to be responsible. You know from personal experience that you won’t give your email address out to just anyone so in order to get people to do that, you need to make it easy for them to subscribe to your emails.

In the same Copyblogger article referenced above, it mentions that having a dedicated subscription page is extremely important. If you can just send someone one link and they don’t have to click through to multiple pages to sign up for your newsletter, they’ll be more likely to want to sign up. People don’t want to go through hoops so make it simple.

When customers sign up, let them know what to expect from your company. You should tell them how often they should expect emails from you. Be sure that you don’t spam their inboxes but you also can’t be too cautious. If you only send emails out once a month, people may forget that they signed up for your information and may mark it as spam. On the other hand, you also don’t want to send too many emails. People may unsubscribe if you bombard them with too many emails and they will definitely unsubscribe if the emails aren’t interesting. So make sure what you’re sending out via email is interesting and to send people the content they want to read.

Another big tip is to remember that people check emails on their phones and tablets on the way to and from work so they’re not always at a desktop computer so you have to make sure that your email advertising is mobile-friendly.

In a 2012 study by ExactTarget, 91% of respondents said they checked their email everyday so why wouldn’t you want to try email advertising instead of mobile banner ads and the like? To learn more, visit LiveIntent.

Stacey Gotsulias writes for a variety of websites.

Recent Posts

Education3 hours ago

5 Different Engineering Degrees You Can Study

Engineering is no longer the fearsome career path it once might have been. Engineering courses of study and achievement of...

Home Improvement3 days ago

Sparks and Smoke: 6 Signs Your House Needs Rewiring

If you bought an existing home, it’s likely the wiring was done a long time ago. Over the last few...

Autos4 days ago

Master Mechanic: How to Learn More About Your Vehicle

Driving a vehicle on a regular basis is one thing. Understanding how it works, however, is a whole other ball...

packers and movers packers and movers
Home Improvement6 days ago

Tips to choose packers and movers to help move your office space

Numerous moving companies in India help make your move to any city as smooth as possible. They offer quality and...

Health6 days ago

Enjoy Responsibly: The Safest Methods for Using Cannabis

As cannabis is becoming more and more legalized across the nation, people are becoming more curious about its uses. With...

moving services in Toronto moving services in Toronto
Home Improvement6 days ago

Tips on finding moving companies in Toronto providing comfortable moving services

Moving to an interstate location shall be stressful, especially if you are about to relocate on your own. Hiring professional...

Autos1 week ago

Choosing the Right Tail Lights for Your Car or Bike

If you need new tail lights for your car or bike, you’ll want to take several factors into consideration so...

End of lease cleaning in Melbourne End of lease cleaning in Melbourne
Home Improvement2 weeks ago

End of lease cleaning in Melbourne – Move in and Move out easily

If you are a tenant, you are sure to be aware of the fact that you get to move into...

team in Sydney team in Sydney
Lifestyle2 weeks ago

Tips in finding a trustworthy removalists team in Sydney

Relocating to a newly rented or leased house space can be a tedious and time-consuming process to perform on your...

Lifestyle2 weeks ago

4 Fashion Additions to Complete Your Outfit

A wonderful outfit can make you appear and feel like someone who can conquer the world without even breaking a...

Autos2 weeks ago

How to Go about Selling an Old Car for Parts

Selling an old car for parts is easier than most people realize, and your junker could be worth quite a...

Business3 weeks ago

4 Things to Consider Before Choosing a Feed Tank for Your Manufacturing

In every day manufacturing you may find that you need a feed tank for your operation. Selecting the right feed...

Tech3 weeks ago

How to Find a Phone that Fits your Needs

Are you looking to buy a phone that may suit your needs without poking a hole in your wallet? You...

Lifestyle3 weeks ago

Elegant Dinner: 4 Ways to Fancify Your Next Get-Together

Throwing a social gathering in the comfort of your own home can be a joy. If you want your upcoming...

Autos4 weeks ago

5 Issues You May Face in the Aftermath of an Auto Accident

Being involved in a motor vehicle accident is something we all would like to avoid. However, no matter how safe...