Connect with us

Business

What You Need To Know About Email Advertising

What You Need To Know About Email Advertising

Email advertising - Myths and RealityAccording to a recent article on the site Copyblogger, the author of the piece spoke about attending a social media conference and she also said how surprised she was that the subject brought up the most was email advertising, and that it wasn’t something like Google+, Instagram or Pinterest.

What You Need To Know About Email Advertising

It seems silly to remind everyone of this fact but people still use email more than any social media app out there and email advertising is an important way to get the word out about your business, especially when things like mobile banner ads get a bad reaction. So if you are thinking of using email advertising to spread the word about your business, product and/or services there are few things you need to know.

The first thing is that you need to set one marketing goal. Sometimes companies will set multiple goals but if you try to do too much, it ruins what you’re attempting to accomplish and it could end up confusing your potential customers. You need to know a couple of things from the onset: What kind of message do you want to send out to the masses? And what do you want them to do once you do send them that message?

Email advertising is a great way to reach a large audience/potential customers without having to spend a lot of money, unlike mobile banner ads, but you also have to be responsible. You know from personal experience that you won’t give your email address out to just anyone so in order to get people to do that, you need to make it easy for them to subscribe to your emails.

In the same Copyblogger article referenced above, it mentions that having a dedicated subscription page is extremely important. If you can just send someone one link and they don’t have to click through to multiple pages to sign up for your newsletter, they’ll be more likely to want to sign up. People don’t want to go through hoops so make it simple.

When customers sign up, let them know what to expect from your company. You should tell them how often they should expect emails from you. Be sure that you don’t spam their inboxes but you also can’t be too cautious. If you only send emails out once a month, people may forget that they signed up for your information and may mark it as spam. On the other hand, you also don’t want to send too many emails. People may unsubscribe if you bombard them with too many emails and they will definitely unsubscribe if the emails aren’t interesting. So make sure what you’re sending out via email is interesting and to send people the content they want to read.

Another big tip is to remember that people check emails on their phones and tablets on the way to and from work so they’re not always at a desktop computer so you have to make sure that your email advertising is mobile-friendly.

In a 2012 study by ExactTarget, 91% of respondents said they checked their email everyday so why wouldn’t you want to try email advertising instead of mobile banner ads and the like? To learn more, visit LiveIntent.

Stacey Gotsulias writes for a variety of websites.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Cozy Home Office Setup Tips For 2021 Cozy Home Office Setup Tips For 2021
Home Improvement3 days ago

Cozy Home Office Setup Tips For 2021

Whether you work from home or have set out a place for something you like such as crafting, studying, or...

Garden Party Ideas for Everyone Garden Party Ideas for Everyone
Entertainment6 days ago

Garden Party Ideas For Everyone

No one can make “a perfect’’ garden party, but we are all able to throw an amazing one. Of course,...

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business2 weeks ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General3 weeks ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle4 weeks ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business1 month ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement1 month ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General2 months ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech2 months ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos2 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement2 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health3 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General3 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement3 months ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General3 months ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

Categories

Archives

Trending