Connect with us

Business

Email: Is It the Best Mobile Ad Network?

Email: Is It the Best Mobile Ad Network?

There are a wide variety of mobile ad networks which can leave you confused. The huge number of these networks could be attributed to the rapid growth in the number of users moving to the use of mobile devices such as tablets and Smartphones and the ease associated with the use of mobile apps as well as the improved mobile browsing experience. In fact, the current advertising expenditure going to these networks is estimated to be at least $7-8 billion and it is expected to reach about $20.6 billion by 2015.

Email: Is It the Best Mobile Ad Network?

Mobile ad networks can vary a lot and it can be very difficult to know exactly where your mobile ad will appear. However, mobile ad networks utilizing email advertising tend to come out differently. In email advertising, mobile ads are seamlessly integrated into campaigns and targeted only to the devices or browsers that you want to reach. In fact, email ads have been found to be more engaging, around 5-10 times more, than other mobile ad networks. The reason behind this is simple: consumers of email content are usually signed up for the emails and they get anxious to read them.

Advantages of using Email Ad Networks

Email advertising comes with numerous advantages which outweigh by far its few disadvantages.  For starters, it is extremely cheap compared to other mobile ad networks. Companies and businesses are capable of sending out email messages to millions of customers and potential clients who have opted to receive the emails and responds to them. When compared to other advertising methods like the traditional mail service which takes days to arrive, there is a sharp contrast.

Another advantage is that emails can be made to target a specific group of clients and prospects and they do not have to bother those who are not targeted. You can select your targets based on their age, geographical location, income and many other parameters. The interactive nature of email advertising gives you the ability to initiate ad campaigns with whatever preferred sales pitch, which will be of interest the targeted demography and will manage to grab their attention and interest instantly. In fact, you could benefit from the prepackaged and custom built lists for an advertising campaign offered by most internet advertising companies.

Email: Is it the Best Mobile Ad Network?

Also, it is very easy to track email advertising especially when it comes to determining the effectiveness of the whole email marketing campaign. This dramatically increases success chances for your advertising strategy. As opposed to many of the available mobile ad networks, email networks offers flexibility in that, in the event of a faulty advertising strategy, you can quickly go back and rectify or adjust the campaign so that you can avoid any marketing disaster.

In summary, despite the disadvantages associated with email ad networks, the good outweighs the limitations. With the ability come up with personalized emails and sending them to targeted groups, you are assured of a successful advertising campaign capable of generating higher profits.

For more information on mobile ad networks, visit LiveIntent.com.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Home Improvement18 hours ago

Maximum Power: Update Your Old House for Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health1 week ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General2 weeks ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement2 weeks ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General4 weeks ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

4 Different Types Of Lifting Equipment For A Construction Site 4 Different Types Of Lifting Equipment For A Construction Site
Business4 weeks ago

4 Different Types Of Lifting Equipment For A Construction Site

One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...

5 Tips That Can Help Your Business Flourish 5 Tips That Can Help Your Business Flourish
Business4 weeks ago

5 Tips That Can Help Your Business Flourish

Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...

Why First Aid Training Is Essential For Your Business Why First Aid Training Is Essential For Your Business
Education4 weeks ago

Why First Aid Training Is Essential For Your Business

Introduction All employers, depending on the establishment, should organize and provide basic appropriate conditions for lunch breaks as well as...

Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family
Lifestyle1 month ago

Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family

If you are in the market for health insurance, you may be overwhelmed by the many different features and the...

How to Prevent Potential Hazards In A Lab How to Prevent Potential Hazards In A Lab
General1 month ago

How to Prevent Potential Hazards In A Lab

Unfortunately, lab accidents can happen. When they do, the consequences can be very serious. Some of the most common lab...

How to Extend Your UK Spouse Visa How to Extend Your UK Spouse Visa
Travel2 months ago

How to Extend Your UK Spouse Visa

The UK spouse visa is also known as a UK marriage visa. The UK spouse visa allows married partners of...

How Best Is Automation Helping The Retail Industry to Survive? How Best Is Automation Helping The Retail Industry to Survive?
Business2 months ago

How Best Is Automation Helping The Retail Industry to Survive?

“In the post Covid-19 world, the only place cos are willing to invest is in automation. The return on investment...

Best Artificial Intelligence Trends to Watch Out In 2021 Best Artificial Intelligence Trends to Watch Out In 2021
Tech2 months ago

Best Artificial Intelligence Trends to Watch Out In 2021

Technologies are getting advanced day by day, and according to that, the developers and the mobile app development companies should...

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm
Markets & Finance2 months ago

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm

Many people all over the world have compared the cryptocurrency market to the wild West, largely because of the fact...

Which VPN Is Best For The Windows 10? Which VPN Is Best For The Windows 10?
Tech2 months ago

Which VPN Is Best For The Windows 10?

VPN is necessary whether you are doing personal or professional activities. Fully secure VPN for the Windows 10 are hard...

Categories

Archives

Trending