Connect with us

Business

Email: Is It the Best Mobile Ad Network?

Email: Is It the Best Mobile Ad Network?

There are a wide variety of mobile ad networks which can leave you confused. The huge number of these networks could be attributed to the rapid growth in the number of users moving to the use of mobile devices such as tablets and Smartphones and the ease associated with the use of mobile apps as well as the improved mobile browsing experience. In fact, the current advertising expenditure going to these networks is estimated to be at least $7-8 billion and it is expected to reach about $20.6 billion by 2015.

Email: Is It the Best Mobile Ad Network?

Mobile ad networks can vary a lot and it can be very difficult to know exactly where your mobile ad will appear. However, mobile ad networks utilizing email advertising tend to come out differently. In email advertising, mobile ads are seamlessly integrated into campaigns and targeted only to the devices or browsers that you want to reach. In fact, email ads have been found to be more engaging, around 5-10 times more, than other mobile ad networks. The reason behind this is simple: consumers of email content are usually signed up for the emails and they get anxious to read them.

Advantages of using Email Ad Networks

Email advertising comes with numerous advantages which outweigh by far its few disadvantages.  For starters, it is extremely cheap compared to other mobile ad networks. Companies and businesses are capable of sending out email messages to millions of customers and potential clients who have opted to receive the emails and responds to them. When compared to other advertising methods like the traditional mail service which takes days to arrive, there is a sharp contrast.

Another advantage is that emails can be made to target a specific group of clients and prospects and they do not have to bother those who are not targeted. You can select your targets based on their age, geographical location, income and many other parameters. The interactive nature of email advertising gives you the ability to initiate ad campaigns with whatever preferred sales pitch, which will be of interest the targeted demography and will manage to grab their attention and interest instantly. In fact, you could benefit from the prepackaged and custom built lists for an advertising campaign offered by most internet advertising companies.

Email: Is it the Best Mobile Ad Network?

Also, it is very easy to track email advertising especially when it comes to determining the effectiveness of the whole email marketing campaign. This dramatically increases success chances for your advertising strategy. As opposed to many of the available mobile ad networks, email networks offers flexibility in that, in the event of a faulty advertising strategy, you can quickly go back and rectify or adjust the campaign so that you can avoid any marketing disaster.

In summary, despite the disadvantages associated with email ad networks, the good outweighs the limitations. With the ability come up with personalized emails and sending them to targeted groups, you are assured of a successful advertising campaign capable of generating higher profits.

For more information on mobile ad networks, visit LiveIntent.com.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Recent Posts

IMG_7357 (1) IMG_7357 (1)
Education3 days ago

Best Designing Resources Every Kids Book Illustrator Should Read

As business owners in the world of information technology, our wishes always revolve around getting more and more customers to...

close-up-golden-justice-scale-courtroom_23-2147876801 close-up-golden-justice-scale-courtroom_23-2147876801
Law3 days ago

What to expect from a Criminal Defense Lawyer?

As a member of the close-knit circle of an alleged crime or who is a sentenced criminal looking for an...

Firewood in Sydney Firewood in Sydney
General3 days ago

5 Types of High-quality Firewood in Sydney to Buy for Clean Burning

Homeowners who use firewood to keep their place warm during winters know that different types of wood burn differently. From...

Xamarin-Developers-1 Xamarin-Developers-1
Tech3 days ago

Benefits of Xamarin Mobile App Development

Cross-platform apps are the major game changer of the present industry since there is no need to work on multiple...

3d-low-poly-abstract-background-with-connecting-lines-dots_1048-10499 3d-low-poly-abstract-background-with-connecting-lines-dots_1048-10499
Tech4 days ago

10 Benefits of Guest Blogging for Online Business

If you own an online business, then you need to add guest blogging to your digital marketing mix. Guest blogging...

best places to visit best places to visit
Travel4 days ago

10 Best Cities You Need To Visit In Texas

You might have heard a lot of people say that “Everything is bigger in Texas“. Well, there is no doubt...

Home Improvement5 days ago

7 Most Attractive Bookshelves to Adorn Your Home Decor

Whether you’re an avid reader or a design enthusiast, there is nothing you would love more than a stylish and...

barbie barbie
General6 days ago

Let’s not sit Idle and Paint Something New!

We have already listened countless times that “don’t sit idle” and “try to utilize your time productively.” But did we...

Thailand Thailand
General6 days ago

Get the Best things for Thai Bride

Thailand is rich with beautiful girls, and the enormous piece of them wouldn’t fret dating outsiders. These are about the...

10 Largest Cities In Texas 10 Largest Cities In Texas
Travel6 days ago

10 Largest Cities In Texas By Population (2020)

Western countries are way less populated than eastern ones.  But the west is also playing a part in increasing the...

images (3) images (3)
Lifestyle7 days ago

The Greatest Night Clubs in Las Vegas for Bottle Service

Las Vegas is loaded with the dance club and picking one can be a significant undertaking for somebody who is...

medic-563423_1920 medic-563423_1920
Health2 weeks ago

Why is Investing in Healthcare is the Best Option for Medical Professionals?

Healthcare industry is considered as one of India’s largest sectors, both regarding employment and revenue generation. It is expected to...

Vial Box Vial Box
Tech2 weeks ago

The need and use of the Vial Box

There are a lot of healthcare professionals and caregivers that have to assist the living facilities and there are a...

We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards nesting - ever-changing and thrifting quite often. We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards nesting - ever-changing and thrifting quite often.
General2 weeks ago

How To Buy an Abstract Rug Online and Avoid the Mistakes Involved

We are currently living in the golden age of nesting. Especially as part of the millennial generation, we gravitate towards...

Disabled Disabled
Entertainment2 weeks ago

Begin Your Love Story With Disabled Dating

We want you to know – you aren’t DISABLED, you are just differently-abled because the only disability in life is...

Categories

Archives

Trending