Using direct mail is a great way to communicate with anyone, anywhere, as long as you have an address. It’s a way to get leads to your website, where prospective clients can sign up for newsletters and shop online…the trendiest method of shopping. Small businesses, however, often find it difficult to reach their target audience since they have to compete with larger businesses and the flood of direct mail pieces that people receive daily. Direct mail marketing is one of the most effective ways to increase your clientele, however, as a small business you might get “lost in the shuffle”. What should you do? How do you get noticed? Well, the answer is easy…you have to stand out!!
Since most people get so many pieces of mail and email from a plethora of sources, you have to find the way to make you get noticed. Here are the top 3 ways to make people stop and pay attention to your direct mail:
- Use a Direct Mail Company – Using a direct mail company to handle your advertising takes the burden off of you. They can tailor your mail to fit your needs and send all of your pieces of mail to your customers to ensure they arrive in a safe and timely manner. “Know that we are here for you – your trusted and experienced partner who will treat their products and customers as if they were their own. Customer service is key for us – whether it’s you we are serving or your customers,” says Tashi Nibber, Managing Director of US Global Mail. Most businesses prefer to send their own mail, only to spend more time and money than necessary…often leading to unforeseen problems.
- Make It Appealing – Obviously when you send your direct mail, you want it to be appealing and eye-catching to your audience. Using the right color, image and font can be the difference of a potential customer taking an interest in your mailing or them tossing it in the trash with the other advertisements. You don’t want to go overboard, however, but you do need to appeal to the curiosity, concern and emotion of your potential customer. Using the right image is imperative. For example, if you work for a veterinarian, you might use a picture of cute animals on the front of the advertisement. If the image is relevant to the customer, they will keep reading the advertisement to gain more information.
- Personalize It – It’s no secret that using the customer’s name, especially their first name on the mailer, instead of using “homeowner” or “resident” makes that piece of mail more personal. This creates a personal connection and the recipient is more apt to take a second look at it, rather than throwing it away immediately. Also, making your direct mail personal appeals to the feelings and emotions of your audience. For example, providing a back-story or testimonial will grab the recipient’s interest and make them want to be involved. This makes it more “real” to the consumer, and appeals to their human nature.
So, if you want to stand out from your competition, direct mailing is the way to go. Direct mail, instead of emails, reaches your prospective customer on a personal level, which of course will lead to a higher response rate for your business. What are you waiting for? Get noticed!
Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...
4 Surprising Ways SaaS Can Be A Game Changer For Small Business
The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...
Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...
5 Tips to Avoid Federal Tax Penalty For Taxpayers
When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...
Hygienic Cleaning Tips Before Moving Into A New Home
Buying a new home during a pandemic is not only a financial challenge but a sanitary concern. Namely, before you...
Spy App For Android A Tool For Keeping Workplace
Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...
How to Create A Backyard Zen Oasis
The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...
Mistakes You Need to Avoid When Preparing Your CV
Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....
Home Decor Trends For 2021: What You Can Expect
This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...
5 Ways to Protect Your Teeth This Christmas
Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...
How to Create A Referral Marketing Program In 6 Easy Steps
You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...
5 Important Web Design Considerations to Make For Better SEO
Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...
4 Reasons For Your Teeth Becoming Sensitive
Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...
How To Keep Your Business Clean & Sanitised
If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...
The Impact Of Covid-19 on Commercial Property
The lives of people all over the world have been completely altered as a result of Covid-19, with businesses struggling...
- Tech6 years ago
Creating An e-Commerce Website
- Tech6 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel9 years ago
Who Else Wants Also Nfl Hat
- General6 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Tech6 years ago
Climb Google Using These Checklists
- Health7 years ago
Health Supplements For Sports Activities Nutrition