Connect with us

Marketing

Top 3 Direct Mail Marketing Tips To Get Noticed

Using direct mail is a great way to communicate with anyone, anywhere, as long as you have an address.  It’s a way to get leads to your website, where prospective clients can sign up for newsletters and shop online…the trendiest method of shopping.  Small businesses, however, often find it difficult to reach their target audience since they have to compete with larger businesses and the flood of direct mail pieces that people receive daily.  Direct mail marketing is one of the most effective ways to increase your clientele, however, as a small business you might get “lost in the shuffle”.  What should you do? How do you get noticed? Well, the answer is easy…you have to stand out!!

Top 3 Direct Mail Marketing Tips To Get Noticed

Since most people get so many pieces of mail and email from a plethora of sources, you have to find the way to make you get noticed.  Here are the top 3 ways to make people stop and pay attention to your direct mail:

  1. Use a Direct Mail Company – Using a direct mail company to handle your advertising takes the burden off of you. They can tailor your mail to fit your needs and send all of your pieces of mail to your customers to ensure they arrive in a safe and timely manner.  “Know that we are here for you – your trusted and experienced partner who will treat their products and customers as if they were their own. Customer service is key for us – whether it’s you we are serving or your customers,” says Tashi Nibber, Managing Director of US Global Mail.  Most businesses prefer to send their own mail, only to spend more time and money than necessary…often leading to unforeseen problems.
  2. Make It Appealing – Obviously when you send your direct mail, you want it to be appealing and eye-catching to your audience. Using the right color, image and font can be the difference of a potential customer taking an interest in your mailing or them tossing it in the trash with the other advertisements.  You don’t want to go overboard, however, but you do need to appeal to the curiosity, concern and emotion of your potential customer.  Using the right image is imperative.  For example, if you work for a veterinarian, you might use a picture of cute animals on the front of the advertisement.  If the image is relevant to the customer, they will keep reading the advertisement to gain more information.
  3. Personalize It – It’s no secret that using the customer’s name, especially their first name on the mailer, instead of using “homeowner” or “resident” makes that piece of mail more personal. This creates a personal connection and the recipient is more apt to take a second look at it, rather than throwing it away immediately.  Also, making your direct mail personal appeals to the feelings and emotions of your audience.  For example, providing a back-story or testimonial will grab the recipient’s interest and make them want to be involved.  This makes it more “real” to the consumer, and appeals to their human nature.

So, if you want to stand out from your competition, direct mailing is the way to go.  Direct mail, instead of emails, reaches your prospective customer on a personal level, which of course will lead to a higher response rate for your business.  What are you waiting for? Get noticed!

Continue Reading

Recent Posts

garage door garage door
Home Improvement21 hours ago

Manual vs Electric Garage Doors: The Pros and Cons

When you make a forward towards the technology arena, then electronic and tech-based equipment are considered to be of utmost...

google image google image
General23 hours ago

What If One Day Google Shuts Down Forever?

Once upon a time, Marshall McLuhan, a Canadian Media Theorist, described the world a “Global Village.’’ To think of it...

Home Improvement23 hours ago

7 Simple Steps For Your Home Improvement Project In 2020

Home improvement is astonishing. Home remodeling plays an important role to make your home look more appealing. Changing settings for...

Finance5 days ago

Tips For Selecting Best Pre-settlement Funding Company

Are you trying to find one of the best pre-settlement funding companies, but you are not aware of the factors...

Business5 days ago

Wish to Ensure Improved Customer Experience? Use the Innovative Salesforce Customer 360 Data Manager

Salesforce, during the latest conference at Connections 2019, announced that it would be launching a service that would be dedicated...

General6 days ago

Building Your Website with WordPress Themes: Do’s and Don’ts

Why Opt For WordPress To Build Your Website? The first thing to know is what exactly WordPress development is. It...

Business7 days ago

Heralding the Next Phase of Advanced AI

With the advancements in tech gaining a new blazing-fast pace, the world has been changing more rapidly than ever in...

Business1 week ago

What Are the Different Wedding Photography Styles?

In wedding photography, the main focus is on the wedding couple. After all, the whole event revolves around these two...

Business1 week ago

7 Reasons Why You Need to Hire a Professional for Your Video Marketing Campaign

Benefits of Video Production Companies Did you know that companies using video content experience a 41% increase in traffic through...

Business2 weeks ago

Examining 5 Latest Trends in Packing Design

Businesses that don’t carefully plan their packaging design are setting themselves up for failure. All of the trends in packing...

Home Improvement2 weeks ago

5 Contractors Every Homeowner Should Have on Speed Dial

Being a homeowner or a landlord are particularly responsible tasks. There are many things that can go wrong but these...

Business2 weeks ago

How does Blockchain Help to Enhance Security for your Business?

Blockchain technology has been associated with cryptocurrencies for the most part. But it plays such an essential role in cybersecurity...

Comparium-Automated-Website-Testing-Tool-780x470 Comparium-Automated-Website-Testing-Tool-780x470
Tech2 weeks ago

Comparium : Automated Website Testing Tool

Nowadays, growing an online business is not an easy task due to the higher competitors available in the market. You...

Travel2 weeks ago

Seven Awesome Family-Friendly Places to Visit This 2020

Family trips should be an annual thing, don’t you agree? It’s during those moments that we make the best memories....

tungsten wedding tungsten wedding
Lifestyle3 weeks ago

How to choose the perfect tungsten wedding band

Rings are important for every wedding. That’s how they symbolize the promise that people make to stay together forever. You...

Categories

Archives

Trending