Who doesn’t love a freebie? If you are like most people then getting to try a small sample of a product before you buy can be a really good thing. You may get to try something you hadn’t considered buying and are pleasantly surprised by the results, or you may want to try before you buy to ensure the product works best for you. Whatever your reasons, a free sample is not to be missed!
Marketing your product
Using product samples is one of the best and most effective ways of getting new consumers interested in your product. This is especially true if you are selling a product that is similar to a rival company’s product. If they are not offering a sample of their product and you are, then you are far more likely to get the sales compared to the other company.
Why is it a good thing for businesses?
The main reason why product sampling is the best method of advertising is because it gives the consumer a physical product to try and voice their opinions. Whether these are good or bad, you can learn from them and adapt your product accordingly. This can be a real money saver as the small cost of a sample far outweighs the larger cost of a full sized product.
What if you produced something only to find it didn’t sell well or wasn’t as popular as you expected? Well with sampling you can find this out before you go full out into production. One of the easiest ways to organise a product sampling is to hire an external Field Marketing Services company as they will be invaluable to help you with making and distributing your sample in the most effective way possible.
How is it different?
A good seller will be able to explain to the consumer the numerous benefits of your product or brand, but there is only so much that words can do. It’s better to let the consumer experience it for themselves and form their own opinions of it. If they are impressed then they are extremely likely to tell other people to try your product or brand and word of mouth is one of the most effective methods of advertising.
You can also entice people who wouldn’t normally buy your product. If they are looking for a change, or even if they aren’t, if you offer them a sample you might just gain yourself some new customers without much effort. Product samples can create excitement amongst consumers, especially if the sample is from a long awaited product, or from a popular established range.
How to distribute samples
There are many ways to distribute samples, of which are listed below:
- In store samples. Have a member of staff showing product demonstrations in store, this works well with food, drink and cosmetics.
- Via post. Posting samples to people who have subscribed to a mailing list is another good way as the consumer can experience the product in their own homes, which can give more accurate results. If they are trying out something at home, they won’t be subject to forming an instant opinion; they will have time to think about whether the product works for them. There is no rush and if they like the product they will buy it. It can be quite daunting for someone to be offered a sample of something, only to be watched intently as they use or consume it, by the company offering the sample. You will have to make sure the sample is appropriate for posting. Fresh food and fragile items might be more risky.
- In magazines. Lots of perfume companies chose to put a sample of their fragrance in certain magazines for people to try. You can also get washing powder and conditioner sachets, which can be produced at a relatively cheap price. However, don’t try to put a sample of perfume in a magazine about cars for example, as you want to make sure that the sample for the right group of people. Putting it in a magazine that won’t be read by your intended target is a waste of money.
Showing confidence in your product
If you are willing to let people try before they buy, then it shows that you are confident that the product and brand you are selling is good. If you are confident, the consumer will be confident they are making the right choice in purchasing your product.
The consumer is much more likely to choose your product over a product that they have doubts over. So what are you waiting for? If you can get a product sample plan together then do so, you’ve got barley anything to lose but much to gain!
Simple Ways To Feel More Confident At The Gym
If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...
Can You Use Residential Property for Commercial Use
Having extra income, constantly flowing in can make all the difference in the current economy. Getting creative with how you...
Running a Business? How to Minimize Supply Chain Issues
Supply chain issues have always been an issue for businesses but over the last few years, the effect and widespread...
How to Increase Your House Value Before Selling
Increasing home value is the first step to making your place more attractive for future buyers. Whether you are trying...
Why Calorie Control Is Still The Best Way To Diet
There are a great deal of different options when it comes to dieting, every day there seems to be a...
The Benefits Of Trade Credit Insurance For Your Business
Trade credit insurance provides cover for businesses who trade on a credit basis. If the people who owe money for...
5 Charming Restaurant Decor Ideas In 2022
Making your restaurant memorable and stand out is a feat worthy of praise. The sheer pressure of wanting to succeed...
Bank Won’t Fund Your Business? 4 Loan Alternatives To Get You Started
Businesses typically require some sort of collateral or proof of concept before funding their business venture. However, it is possible...
Planning A Stag Do
If you’re a Best Man then you’re in a unique position of responsibility, and before the day itself when you’ll...
What Triggers Eczema | Tips to Reduce Eczema Flare-Ups
Eczema is a skin condition that can induce redness, itchiness, and skin inflammation. Its root cause is not fully understood,...
Women’s Fashion Trends To Expect In 2022
A new year means new fashion trends. We cannot wait for what is in store in 2022. It seems that...
Home Makeover Trends: Insights from The Pros
Are you considering a home makeover but don’t know where to start? You’re in luck! In this article, we will...
Interior Design Trends 2022
We all spend time pining over other people’s interior’s on Pinterest or Instagram, but with these trends, it’s easy to...
Top Commonly Overlooked Car Maintenance and Repairs
Maintaining a car is a huge responsibility. There’s a lot that goes into that given how complicated a machine it...
What Is The Difference Between Strata and Property Manager
Real estate is a diverse market, and as such, it can be hard to determine the differences between various types...
Tech7 years ago
Creating An e-Commerce Website
Tech7 years ago
Design Template Guidelines For Mobile Apps
Business6 years ago
The Key Types Of Brochure Printing Services
Business2 years ago
What Is AdsSupply? A Comprehensive Review
Travel10 years ago
Who Else Wants Also Nfl Hat
General7 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech8 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech7 years ago
Climb Google Using These Checklists