Connect with us

Marketing

Should You Invest in Influencer Marketing?

Should You Invest in Influencer Marketing?

Influencer marketing is a useful marketing tactic that can deliver really good results for your business.

But is it worth your time and money?

To get a fair idea, you need to outweigh the pros and cons of influencer marketing and then come to the final conclusion.

So, let’s see how influencer marketing fares ups with respect to five common marketing goals.

1. Boosting Brand Image

Influencer marketing can both enhance or damage your brand image depending on how well you execute your influencer marketing campaign.

If you work with the right influencers who align well with your brand, they can boost your brand image. For this, they can make tutorials, write product reviews, and recommend your brand in their social media posts.

On the flip side, if you choose the wrong influencer, the campaign can come across as too promotional or inauthentic. In the long run, that could damage your brand image.

Solution: Be very thorough while vetting your influencers to ensure that they are relevant for your brand. If you need help, work with a professional agency to find influencers and make sure that they align with your brand.

2. Increasing Reach

Influencers can help you reach a broader and more relevant audience. Typically, your organic content is likely to reach only your followers on social media. When influencers mention your brand on social media, you can reach out to their followers as well.

However, if they inflate their follower count using bots, the reach that you get won’t impact your brand awareness or sales. Hence always use a trustworthy instagram growth service.

Solution: Again, vet your influencers carefully. Make sure their engagement rate is in sync with their follower count.

3. Creating Quality Content

Influencers know how to create engaging content and amazing visuals that can entertain their audience. Through influencer collaborations, you can create fresh content for your brand.

And the best part?

You can re-use this content to add variety to your social accounts. The content that they create can also boost your credibility and make your brand look more trustworthy.

But it doesn’t always work that way.

Sometimes influencers may fail to produce content that resonates with your audience.

What’s more, you may deal with newbie influencers who lack the ability or equipment needed to produce high-quality content. As a brand, you don’t want to get associated with poor quality content.

Solution: Check influencer content on multiple platforms and assess their content quality before you collaborate with them.

4. Boosting Sales

While shopping, people look up to influencers to get the right recommendations.

In a study, 65% of consumers discovered new products from an influencer at least once a week. They also found that 80% of the consumers purchased something recommended by an influencer by clicking on an image or link they shared.

In a nutshell, influencers can influence public perception and help you drive more sales.

However, if you collaborate with an influencer who does not resonate with your target audience, this won’t happen. You will also not boost sales if an influencer appears inauthentic in their content.

Solution: Collaborate with influencers who not only have the numbers but also influence. Look for people who have the ability to convince their followers to take action.

5. Getting a Good Return on Investment

If well implemented, influencer marketing can help you increase traffic to your site, get more engagement, increase follower count, and boost sales.

If you play your cards right, it’s definitely possible to have a great ROI.

On the flip side, it’s highly risky.

Why is this?

Increasing your influencer marketing budget will not always guarantee better results. There is no guarantee that you’ll get your money’s worth.

Solution: Invest some time in understanding how influencer marketing works and what kind of campaigns perform well. Based on that, formulate a strategy for your brand.

Conclusion

Influencer marketing has numerous benefits, but it can also pose some risks for your brand. However, all these risks can be easily mitigated if you plan in advance and take steps to avoid any mistakes.

The key is to work with the right influencers and give them a clear set of guidelines on what they should or should not do. Also, look at the past brand collaborations of influencers to see how successful they were and what kind of response they received.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business2 days ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General1 week ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle2 weeks ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business3 weeks ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement4 weeks ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General1 month ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech1 month ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos2 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement2 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health2 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General2 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement2 months ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General3 months ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

4 Different Types Of Lifting Equipment For A Construction Site 4 Different Types Of Lifting Equipment For A Construction Site
Business3 months ago

4 Different Types Of Lifting Equipment For A Construction Site

One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...

5 Tips That Can Help Your Business Flourish 5 Tips That Can Help Your Business Flourish
Business3 months ago

5 Tips That Can Help Your Business Flourish

Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...

Categories

Archives

Trending