Connect with us

Marketing

Should You Invest in Influencer Marketing?

Should You Invest in Influencer Marketing?

Influencer marketing is a useful marketing tactic that can deliver really good results for your business.

But is it worth your time and money?

To get a fair idea, you need to outweigh the pros and cons of influencer marketing and then come to the final conclusion.

So, let’s see how influencer marketing fares ups with respect to five common marketing goals.

1. Boosting Brand Image

Influencer marketing can both enhance or damage your brand image depending on how well you execute your influencer marketing campaign.

If you work with the right influencers who align well with your brand, they can boost your brand image. For this, they can make tutorials, write product reviews, and recommend your brand in their social media posts.

On the flip side, if you choose the wrong influencer, the campaign can come across as too promotional or inauthentic. In the long run, that could damage your brand image.

Solution: Be very thorough while vetting your influencers to ensure that they are relevant for your brand. If you need help, work with a professional agency to find influencers and make sure that they align with your brand.

2. Increasing Reach

Influencers can help you reach a broader and more relevant audience. Typically, your organic content is likely to reach only your followers on social media. When influencers mention your brand on social media, you can reach out to their followers as well.

However, if they inflate their follower count using bots, the reach that you get won’t impact your brand awareness or sales. Hence always use a trustworthy instagram growth service.

Solution: Again, vet your influencers carefully. Make sure their engagement rate is in sync with their follower count.

3. Creating Quality Content

Influencers know how to create engaging content and amazing visuals that can entertain their audience. Through influencer collaborations, you can create fresh content for your brand.

And the best part?

You can re-use this content to add variety to your social accounts. The content that they create can also boost your credibility and make your brand look more trustworthy.

But it doesn’t always work that way.

Sometimes influencers may fail to produce content that resonates with your audience.

What’s more, you may deal with newbie influencers who lack the ability or equipment needed to produce high-quality content. As a brand, you don’t want to get associated with poor quality content.

Solution: Check influencer content on multiple platforms and assess their content quality before you collaborate with them.

4. Boosting Sales

While shopping, people look up to influencers to get the right recommendations.

In a study, 65% of consumers discovered new products from an influencer at least once a week. They also found that 80% of the consumers purchased something recommended by an influencer by clicking on an image or link they shared.

In a nutshell, influencers can influence public perception and help you drive more sales.

However, if you collaborate with an influencer who does not resonate with your target audience, this won’t happen. You will also not boost sales if an influencer appears inauthentic in their content.

Solution: Collaborate with influencers who not only have the numbers but also influence. Look for people who have the ability to convince their followers to take action.

5. Getting a Good Return on Investment

If well implemented, influencer marketing can help you increase traffic to your site, get more engagement, increase follower count, and boost sales.

If you play your cards right, it’s definitely possible to have a great ROI.

On the flip side, it’s highly risky.

Why is this?

Increasing your influencer marketing budget will not always guarantee better results. There is no guarantee that you’ll get your money’s worth.

Solution: Invest some time in understanding how influencer marketing works and what kind of campaigns perform well. Based on that, formulate a strategy for your brand.

Conclusion

Influencer marketing has numerous benefits, but it can also pose some risks for your brand. However, all these risks can be easily mitigated if you plan in advance and take steps to avoid any mistakes.

The key is to work with the right influencers and give them a clear set of guidelines on what they should or should not do. Also, look at the past brand collaborations of influencers to see how successful they were and what kind of response they received.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

3D Rendering Terminology: Guide For Architects to Communicate With CG Artists 3D Rendering Terminology: Guide For Architects to Communicate With CG Artists
Tech5 days ago

3D Rendering Terminology: Guide For Architects to Communicate With CG Artists

When chipping away at a building representation project, a modeler and a 3D delivering worker for hire need to see...

Learn and Become A Professional DevOps Engineer! Learn and Become A Professional DevOps Engineer!
Tech1 week ago

Learn and Become A Professional DevOps Engineer!

Have you been having a tough time deciding what you want to do when you grow up? Once your school...

Debunking The Common Myths About Cosmetic Surgery Debunking The Common Myths About Cosmetic Surgery
Health2 weeks ago

Debunking The Common Myths About Cosmetic Surgery

Just a few years back, plastic surgery was thought to be some kind of sorcery or something that existed in...

How to Choose The Right Type Of Flooring For Your New Home How to Choose The Right Type Of Flooring For Your New Home
Home Improvement2 weeks ago

How to Choose The Right Type Of Flooring For Your New Home

Building a house from scratch can be a tedious and stressful process even though you know you are doing something...

3 Ways To Style An Oversized White Shirt This Summer 3 Ways To Style An Oversized White Shirt This Summer
Lifestyle2 weeks ago

3 Ways To Style An Oversized White Shirt This Summer

If there is one staple item you need ready for your summer wardrobe, it’s an oversized white shirt. They are...

5 Tips For Picking The Perfect Wedding Ring 5 Tips For Picking The Perfect Wedding Ring
Lifestyle2 weeks ago

5 Tips For Picking The Perfect Wedding Ring

Your big day is coming up for your wedding day and you set the standards too high with your engagement...

What's That Thing Called? All You Need to Know About Your Car's Lift Struts What's That Thing Called? All You Need to Know About Your Car's Lift Struts
Autos3 weeks ago

What’s That Thing Called? All You Need to Know About Your Car’s Lift Struts

Imagine you’re out for grocery shopping or a weekend outing with family, and you need to load your shopping or...

10 Places to Explore In Ahmedabad Gujarat India 10 Places to Explore In Ahmedabad Gujarat India
Travel3 weeks ago

10 Places to Explore In Ahmedabad Gujarat India

In the state of Gujarat Ahmedabad or Ahmedabad is a significant region and one of the very prominent city areas...

Men’s Top Fashion Trends To Be Following Spring/Summer 2021 Men’s Top Fashion Trends To Be Following Spring/Summer 2021
Lifestyle3 weeks ago

Men’s Top Fashion Trends To Be Following Spring/Summer 2021

With us all being in lockdown on and off for a year, people are starting to get excited for the...

Find Blog Post Ideas Using Google Keyword Planner Find Blog Post Ideas Using Google Keyword Planner
Marketing3 weeks ago

Find Blog Post Ideas Using Google Keyword Planner

Being a successful blogger means that you have to create captivating and original content that will be helpful to your...

Best Vegan Egg Alternatives For Baking Best Vegan Egg Alternatives For Baking
Life Hacks4 weeks ago

Best Vegan Egg Alternatives For Baking

In recent years there has been a dramatic increase in veganism due to its numerous health benefits. People are much...

7 Smart Storage Solutions For A Small Bathroom 7 Smart Storage Solutions For A Small Bathroom
Home Improvement4 weeks ago

7 Smart Storage Solutions For A Small Bathroom

A small bathroom can be such a nuisance. You never have the space you need and everything seems to be...

What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical
Tech1 month ago

What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical

The pattern is the main period that each enterprise needs to be conscious of if they need to generate greater...

Everything You Need to Think About Before The Road Trip Everything You Need to Think About Before The Road Trip
Autos2 months ago

Everything You Need to Think About Before The Road Trip

Road trips are perhaps the most flexible vacation format: they can be as long or fast, intense or relaxed, planned...

Justice Law In Rural Area: Keep Community Feels Secure Justice Law In Rural Area: Keep Community Feels Secure
Law2 months ago

Justice Law In Rural Area: Keep Community Feels Secure

In order to strive and keep on progressing forward, the judiciary system plays an important role in instituting trust within...

Categories

Archives

Trending