Attending networking events can be a great way to find new customers for your business and to meet new people in your local corporate world.
A little thought and preparation goes a long way towards making sure that you reap the most benefit from your attendance.
This article lists seven ways to ensure you walk into the conference room with the correct strategy:
1. Take Business Cards
It’s obvious but essential – make sure you have plenty of cards to hand out containing valid contact details. If you forget this step, your attendance is a waste of time.
2. Be Gregarious
Business-networking events are no place for wallflowers! Take advantage of your captive audience, approach people, shake hands and introduce yourself.
If you are hugely uncomfortable with this kind of extroversion, it may be better to choose someone else from your team to attend.
3. Remember First Impressions
First impressions are very important at networking events. Dress for the occasion, even if you usually conduct business in shorts and sweats.
4. Know your Pitch
Never walk into a networking event with only a vague idea of what you are selling. Rehearse your simple, compelling “elevator pitch.”
Make sure you have a unique selling point, because you can be sure that everyone in the room already knows plenty of people who do what you do, tell them what makes you different.
5. Seek Real Leads
Vague introductions and exchanges of business cards are far less likely to turn into real, revenue-generating business than arranged phone calls, emails or follow-up meetings.
If someone shows an interest in your services, arrange to follow up – perhaps with a meeting or by emailing further (tailored) information.
This turns a cold lead into something far warmer.
6. Hold a Little Back
Some promising leads will inevitably amount to nothing – and they are often those that show the most enthusiasm.
Some people are good at “talking-the-talk” and attend events simply to tap experts for information, with no real intention of spending any money on services.
In time it becomes easier to identify people like this, but it always makes sense to hold back from giving away too much of your time and knowledge, until it is clear you are dealing with a genuine potential customer.
7. Follow Up
If you say that you’ll provide someone with information, make sure you do. If you provide a phone number or email address, make sure you answer the call or return the email.
Don’t walk away from a networking event and forget about the people you met and the things you discussed – capitalize on them while they are fresh in your mind.
Plenty of businesses build up their client bases and their networks of partners and associates courtesy of networking events, so no one should underestimate their potential value.
By remembering these simple strategies, you can make sure you get as much out of them as possible.
License: Royalty Free or iStock
Debbie Thomson is a Content Marketing Specialist at GFI MAX, she is also a keen blogger and enjoys writing about many topics including business, technology and marketing.
Best Places To Visit In The North Of England
If you live in England, you will know there are many different places to visit for the weekend. There are...
Green Home Improvement Ideas
In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...
How to Host an Unforgettable House-Warming!
The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...
A Guide to Parking Lot Striping
The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...
Business Tips For Protecting Your Finances During A Recession
In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...
Tips For Cleaning Your Trainers
If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...
Branding Trends For Start-Ups in 2023
Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...
Avoiding the Wrong Kind of Growth
Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...
How To Become A Property Developer
There are several reasons why an individual will want to become a property developer. One of the main reasons for...
What Is The Difference Between Cyber Attacks and Cyber Threats?
If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...
3 Types of Marketing Every Small Construction Business Should Do
Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...
How Relevant Life Insurance Plans Can Future-Proof Your Business
Last year, UK inflation reached the highest level that it had been for decades. The markets became unsteady and nervous...
In a Car Accident? Here’s How to Find a Great Lawyer
If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...
Considering Therapy? Here’s a Few Common Therapy Techniques Explained
If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...
Top 5 Home Repairs You Should Never DIY
DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...
Tech9 years ago
Creating An e-Commerce Website
Tech9 years ago
Design Template Guidelines For Mobile Apps
Business4 years ago
What Is AdsSupply? A Comprehensive Review
Business8 years ago
The Key Types Of Brochure Printing Services
Law3 years ago
How Can A Divorce Lawyer Help You Get Through Divorce?
Tech6 years ago
When To Send Your Bulk Messages?
Tech3 years ago
5 Link Building Strategies You Can Apply For Local SEO
Travel11 years ago
Who Else Wants Also Nfl Hat