Connect with us

Marketing

One Size Doesn’t Fit All: Developing Your Mobile Marketing Strategy

Easy Article Writing Prescription For Success

It’s a weekend evening and a group of friends is about to meet for dinner. The chosen restaurant is too crowded, so they quickly brainstorm an alternative. Smartphones at the ready, some nearby spots are mentioned and people begin looking online for menu info. The ones with mobile-friendly sites are given close attention, while the ones that require enlarging the page and then hunting around for readable information are abandoned. After a decision is made, everyone meets at the second restaurant and conversation ensues, covering topics from the best pet store to which movie theater to adjourn to after dinner. Even more sites are accessed and approval is given to the sites that look good while scorn is directed at those that aren’t mobile friendly.

One Size Doesn’t Fit All: Developing Your Mobile Marketing Strategy

Making the Leap to a Mobile Format

Whether your business has a mobile version of its site can potentially mean the difference between someone being interested in you or passing you over for another business. It’s being predicted that Web traffic will soon primarily consist of mobile users rather than desktop users, so being able to cater to this increasing trend will be important for your business to gain attention, shore up customer loyalty and demonstrate that you’re a professional organization that won’t be left behind by the latest technological innovation. Also, when it comes to mobile search results, Google has announced it will be penalizing sites that aren’t mobile friendly, which will be another strike against your business.

A Local Focus

When people have a question about a local shoe store, coffee shop or car mechanic, the search engine optimization of your mobile site will determine if they find your site or someone else’s. A big part of this is claiming local profiles and the first places to start are Google Places and Google+. Claiming your pages here will increase your profile in search and open the digital door open to a larger number of people interested in what your business has to offer.

The Next Step: Incentivize

Once you’ve got a strong mobile presence, you can work to develop it even further by providing the opportunity for users to receive mobile updates and news about sales and specials. In 2011, research conducted by KN Dimestore and SocialVibe found that incentivized brand advertising effectively gained the attention of over 90 percent of the audience, helping to increase brand awareness and future purchasing decisions. If your business has been considering a loyalty program as part of your mobile marketing strategy, a mobile incentivized strategy could strengthen customer connections and win over new consumers.

A Targeted Marketing Plan

With users of all ages being as technologically sophisticated as they are, a business’ marketing outreach has to be equally tech-savvy, and a mobile marketing strategy will be an integral part of this. In the past, the main goal of Web design was to offer the user a site that would combine text and graphics in a way that would be informative, visually appealing and easy to follow. At that time, concerns focused on making sure color and font would translate across different screens, but everything was strictly desktop-based then.

Today, with the multitude of different handheld devices, concerns now include how the site looks from a variety of electronic perspectives, so it’s necessary to be prepared to handle access from mobile devices of all kinds, whether they’re phones or tablets. When a group of friends is out on the town and they need to make some last-minute changes to their plans, you’ll want to make sure your business presents itself in an easy-to-understand format that won’t leave people frustrated.

Recent Posts

Home Improvement1 week ago

Mastering The Maintenance: Breaking Down The Basics Of Your Ducted Heating And Cooling System

Welcome, fellow home enthusiasts! Ever find yourself lost in the labyrinth of your ducted heating and cooling system? Have you...

Business3 weeks ago

The Invisible Hands: Unveiling How Food Distributors Influence the Quality of Our Foods

Ever found yourself wondering why the tomatoes in your salad taste particularly fresh or why your preferred brand of coffee...

Marketing3 weeks ago

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a...

Business3 weeks ago

The Three Most Important Benefits You Should Offer To Your Employees

Offering your employees a range of benefits on top of regular salary increases will really help to show that you...

Business1 month ago

Business Tips For Protecting Your Finances During A Recession

In 2024, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Green & Energy2 months ago

Air Conditioning Installation: What You Need to Know

When it comes to getting an air conditioning unit installed, can significantly improve your comfort and home environment, especially during...

Marketing2 months ago

Marketing Tips For A Gym Wear Brand

When starting a gym wear brand, there are a few things you need to do and one of them is...

General2 months ago

Social Media Marketing: What Are All The Types?

Social media marketing is a tool that is a must-have in today’s digital age. it’s very rare that businesses can...

Business3 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Business3 months ago

Remote Delivery Innovations: Case Studies from Leading E-commerce Brands

People have gone through much change in the past few years when it comes to online shopping. Nowadays, when delivery...

Business3 months ago

Why are Brits turning to online-only banks?

For years, large, conventional banks held all the aces when it comes to citizens’ finances in the UK. HSBC, Lloyds...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech4 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

SEO4 months ago

The Importance of Local SEO for Small Businesses

There are many different types of businesses and all of them will require online marketing however, with a small business,...

General4 months ago

Understanding The Unsung Heroes: Cool Rooms And The Importance Of Regular Repairs

Everybody loves a breath of fresh air when entering a superstore! But have you ever wondered who’s working backstage to...

Home Improvement8 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Categories

Archives

Trending