Connect with us

Marketing

Display Products May Be In Increasing Demand

These days, firms have various forms of advertising open to them. For example, many companies engage in complex Web 2.0 marketing campaigns, reaching out to consumers via sites like Twitter and Facebook. However, more traditional promotional tactics remain popular, and they can represent an impressive return on bosses’ investments. For example, the savvy use of display products to showcase posters, signs and so on can attract the attention of potential customers and boost trade.

It seems as though demand for display equipment may be on the rise at present in the UK. According to a recent IPA Bellwether report, businesses are upping their marketing spend. More than one in five (22 per cent) of the firms it polled revealed they were upwardly revising their advertising budgets. This compared with the 15 per cent of firms that noted they were decreasing theirs. The resulting net balance of 7.3 per cent was the highest seen since the third quarter of 2007.

Those behind the research suggested that the positive result for the second quarter of 2013 will boost hopes that the sustained period of marketing cuts seen since the onset of the financial crisis will come to an end this year.

It was also revealed that a net balance of 13.5 per cent of enterprises have planned a net increase in their marketing budgets in 2013 as a whole. This was the most positive forecast in two years.

Unsurprisingly, the upward revision in advertising spend was reflected by growing financial confidence among companies. The report found that a net balance of 27.6 per cent of respondents expressed such confidence. This was up on the 16.8 per cent recorded during the first quarter of this year.

Display Products May Be In Increasing Demand

Responding to the findings, IPA director general Paul Bainsfair said: “This is very encouraging; with the upward revision of marketing spend in Q2 the highest for almost six years. Companies are beginning to shake off the cloak of recession and are becoming more confident in the economy. This bodes extremely well for continued growth in marketing spend for the rest of 2013. These figures should send a very upbeat message to the wider economy.”

Meanwhile, Chris Williamson, chief economist at Markit and author of the Bellwether report, added: “The second quarter is looking like one of the best we’ve seen since the onset of the financial crisis in terms of a positive signal for marketing budgets and the wider economy. The latest Bellwether survey shows companies taking an increasingly aggressive stance with regard to boosting their marketing expenditure, which in turn reflects their views on financial prospects having improved dramatically over the course of the year to date. Marketing spend looks set to rise in 2013 for the first time in six years as companies finally perceive a brightening business outlook at home and abroad.”

Luckily for bosses who are seeking display products to aid their marketing efforts, it is now simple to get hold of these resources. By heading online, managers should be able to find everything they need.

Author bio: Gareth Smith is a freelancer with a varied portfolio of work across a number of websites and sectors. He’s written for Display Developments, as well as many others on a regular basis.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business4 days ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General1 week ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle2 weeks ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business3 weeks ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement4 weeks ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General1 month ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech1 month ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos2 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement2 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health2 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General2 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement2 months ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General3 months ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

4 Different Types Of Lifting Equipment For A Construction Site 4 Different Types Of Lifting Equipment For A Construction Site
Business3 months ago

4 Different Types Of Lifting Equipment For A Construction Site

One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...

5 Tips That Can Help Your Business Flourish 5 Tips That Can Help Your Business Flourish
Business3 months ago

5 Tips That Can Help Your Business Flourish

Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...

Categories

Archives

Trending