Many small business owners cling to the idea that a good product or service at a competitive price will naturally bring new customers and keep them buying.
In practice they tend to focus more on gaining new customers than creating a good experience for the existing ones. Time and effort should be put into both. Fortunately the two goals are not so different, and there are some tactics companies can take advantage of.
Golf is still one of the most popular pastimes there is, with 29 million players in the US alone , so it pays to indulge potential clients. A little sunshine and fun can lighten moods and make people more agreeable. Unlike many other activities, golf gives players time to chat and understand one another. And there’s always the clubhouse afterward for lunch or cocktails. Any client who loves golf will appreciate it, especially if it’s your treat. Just be sure the client is worth whatever your spending.
Fishing is another popular activity people tend to bond over, and with some luck, it can be more exciting and more rewarding than golf. Imagine the client’s appreciation when they land a 400-pound marlin . You can charter a boat for a few hours or an entire day, depending on budget and your schedules. Approach the subject first to gauge the appeal of sea fishing; some like fishing, but not open waves.
Host a Dinner
A dinner party, banquet, or other corporate event is a good chance to do some entertaining with potential and existing clients. Invite them to attend. Good food, fun, and good company build a healthy rapport. This will give any client fond memories of your company. Instead of opting for a cheap celebration at your company, you might want to locate hospitality facilities with a good ambiance . Try to make the evening special with exotic menu items or exciting entertainment. Treat your clients like honored guests and they’ll appreciate you more.
Whether it’s an old client, or a new one, thank them for their time. Even with rejection, simple courtesy and humility are never out of place. If nothing else, it will leave them with a better feeling for your company than dismissal or resentment. A sincere thank you, a handwritten card or note, or a brief phone call can express your good character both personally and for the company, while helping to cement your image in a positive light.
If you’re marketing new products or services, offer them to potential or preferred customers at a special discount, or even a free incentive. This will provide added value. Get to know your clients and understand what they need. If you can offer it to them at a special price, they’re much more likely to buy, particularly repeat customers who have already made the decision to purchase from you in the past.
Come up with incentives for clients who refer new buyers to you. This could be a lower rate, a complimentary service – or a fishing trip. This helps to both cement the relationship with existing accounts and create new leads. You can even teach them how to refer your company . As a past buyer, they can be your testimonial, and that may be more effective than any advertising you can do.
Creating a great experience in the customer journey for new clients is the best way to get them engaged. The best way to keep existing clients is to show them how much you appreciate their business, through rewards, incentives, and sincere, old-fashioned gratitude.
6 Most Common Gynaecology Surgeries and Procedures
Have you been advised by your Singapore gynaecologist that to further examine a GYN problem, you need a procedure? You...
3 Keys If You Want to Look Better
Are you generally happy with your look these days? In the event you said no, what steps can you take...
What Can You Do to Strengthen Your Business?
Operating a business means you have a lot of weight on your shoulders to say the least. With that in...
Should You Buy Real Estate At The End Of 2020
Experts analyzed the prospects and possible scenarios for the development of events. Residents of the US are warned about the...
How To Be A Confident Person
Attractive, confident, funny, charismatic. These are some characteristics that define an alpha individual. While we all know what the goal...
Why Do Cats Get Diarrhea?
If you’re a pet owner, then you’ll know that one of the most common problems you need to deal with...
Common Reasons For Visiting An Orthopaedic Surgeon
Have you suffered regular knee or back pain? Do you feel tired or stiff for a long time after resting...
Best Wholesale Beauty Product Suppliers In 2020
Beauty products include a range of goods that are used to care and enhance the appearance of your face, hair,...
Understanding The Benefits and Uses Of Reusable, Washable Breast Pads
Breast pads are every mother’s best friend post the delivery. They’ve been a lifeline for various reasons and from numerous...
Big Things A Digital Marketing Business Conducts
The customary word “ad” is defined as a communication procedure between the group of onlookers and the imminent business moving...
International Shipping In A Global Pandemic
The Covid-19 pandemic completely turned the world on its head, in more ways than one. Beyond the devastating medical challenges,...
8 Ways To Reduce Stoke Risk
Stroke is the fifth leading cause of death in the United States. To help you understand how severe and common...
Top Whey Protein Recipes To Lose Your Body Fat
Losing weight and keeping the kilos off is not an easy thing to do. Everything from what you consume to...
5 Amazing SEO Tools to Spy On Your Competitor’s Website
So, you’re running an online business, and you surely want your business to get the best results. But, there are...
Keep .eu Domain After Brexit
Domains are becoming as essential as someone’s own home in the world of internet. Internet users are always looking for...
- Tech5 years ago
Creating An e-Commerce Website
- Tech5 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel8 years ago
Who Else Wants Also Nfl Hat
- General5 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech5 years ago
Climb Google Using These Checklists
- Tech6 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Health7 years ago
Health Supplements For Sports Activities Nutrition