Connect with us

Business

Make Them Happy: Keeping Clients and Gaining New Ones

Many small business owners cling to the idea that a good product or service at a competitive price will naturally bring new customers and keep them buying.

Make Them Happy: Keeping Clients and Gaining New Ones

In practice they tend to focus more on gaining new customers than creating a good experience for the existing ones. Time and effort should be put into both. Fortunately the two goals are not so different, and there are some tactics companies can take advantage of.

Tee Off

Golf is still one of the most popular pastimes there is, with 29 million players in the US alone , so it pays to indulge potential clients. A little sunshine and fun can lighten moods and make people more agreeable. Unlike many other activities, golf gives players time to chat and understand one another. And there’s always the clubhouse afterward for lunch or cocktails. Any client who loves golf will appreciate it, especially if it’s your treat. Just be sure the client is worth whatever your spending.

Fishing

Fishing is another popular activity people tend to bond over, and with some luck, it can be more exciting and more rewarding than golf. Imagine the client’s appreciation when they land a 400-pound marlin . You can charter a boat for a few hours or an entire day, depending on budget and your schedules. Approach the subject first to gauge the appeal of sea fishing; some like fishing, but not open waves.

Make Them Happy: Keeping Clients and Gaining New Ones

Host a Dinner

A dinner party, banquet, or other corporate event is a good chance to do some entertaining with potential and existing clients. Invite them to attend. Good food, fun, and good company build a healthy rapport. This will give any client fond memories of your company. Instead of opting for a cheap celebration at your company, you might want to locate hospitality facilities with a good ambiance . Try to make the evening special with exotic menu items or exciting entertainment. Treat your clients like honored guests and they’ll appreciate you more.

Say Thanks

Whether it’s an old client, or a new one, thank them for their time. Even with rejection, simple courtesy and humility are never out of place. If nothing else, it will leave them with a better feeling for your company than dismissal or resentment. A sincere thank you, a handwritten card or note, or a brief phone call can express your good character both personally and for the company, while helping to cement your image in a positive light.

Offer Promotions

If you’re marketing new products or services, offer them to potential or preferred customers at a special discount, or even a free incentive. This will provide added value. Get to know your clients and understand what they need. If you can offer it to them at a special price, they’re much more likely to buy, particularly repeat customers who have already made the decision to purchase from you in the past.

Generate Referrals

Come up with incentives for clients who refer new buyers to you. This could be a lower rate, a complimentary service – or a fishing trip. This helps to both cement the relationship with existing accounts and create new leads. You can even teach them how to refer your company . As a past buyer, they can be your testimonial, and that may be more effective than any advertising you can do.

Creating a great experience in the customer journey for new clients is the best way to get them engaged. The best way to keep existing clients is to show them how much you appreciate their business, through rewards, incentives, and sincere, old-fashioned gratitude.

Recent Posts

Home Improvement1 day ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle3 days ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur3 days ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement2 weeks ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business2 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business2 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle2 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General3 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel5 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General5 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle5 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos5 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business8 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle9 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing9 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Categories

Archives

Trending