4 Optimization Techniques Every Business Needs When Starting Out
If you are starting up a new business in 2017, you should really think about digital marketing optimization. Until recently, online marketing was mostly focused on Search Engine Optimization—better known as SEO—which narrowed its efforts to the Google search engine results page (SERP). These days, though, optimization goes beyond the SERP and expands to other digital marketing channels.
Here are four optimization techniques you should put into practice in 2017:
In 2016, search engine giant Google announced that it was going mobile-first with regard to its indexing. What this means is that Google intends to look at mobile content before it gets around to desktop sites, which are becoming legacy. In essence, when it comes to the ranking algorithm that Google uses when producing the SERP, mobile-friendly websites will start taking precedence in 2017. In other words, Google will reward your website as long as you optimize it for smartphones and tablets.
Social Media Marketing
If you have a solid social media presence and marketing strategy, you will not have to rely on the SERP as much as your competitors. In 2017, you should look beyond using Facebook and Twitter as sources of traffic to your website; instead, you should think about social media as a powerful tool for building brand loyalty, customer engagement and trust. A dedicated brand manager, such as those at Meredith Broadcast Digital Solutions, can also help you with social media advertising, which in some cases can be more effective than banners and even Google programs such as AdWords.
You would be surprised at how effective a television commercial or a radio advertising can be in terms of SERP and driving traffic to your website. Radio and television are traditional marketing channels that deliver surprising return on investment, particularly when they are coupled with online marketing campaigns.
Although native advertising is not a new concept, it has become more prominent over the last few years as brands seek new ways to gain the attention of prospects and the approval of existing customers. In 2017, you are probably familiar with sponsored content; in fact, you may be tired of seeing it on every other website you visit. Native advertising is more useful, subtle and effective. Imagine a fashionable pop singer going on tour and publishing a diary on Facebook; if the singer mentions that she is wearing outfits from a specific boutique that she sponsors, that is a desirable form of native advertising.
If you come up with a marketing strategy that incorporates the four aforementioned techniques, your chances of business success in 2017 will certainly improve.
In a Car Accident? Here’s How to Find a Great Lawyer
If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...
Considering Therapy? Here’s a Few Common Therapy Techniques Explained
If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...
Top 5 Home Repairs You Should Never DIY
DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...
The Power of CBD Oil for Relaxation: How to Use it for Sleep and Stress Relief
If you’re struggling to get a good night’s sleep or feeling stressed, try CBD oil. CBD oil has a moment...
Benefits of Getting your Mobile Phone Repair
Mobile phone repair is a task that needs high skills and experience. That is why we always recommend users trust...
Great Ways To Clean To Get Your Security Deposit Back In Full
Moving is almost always stressful as there are tons of things to plan and do. Getting your security deposit back...
DIY Garage Door Repair: Tips and Tricks for Fixing Common Problems and Maintaining Your System
If your garage door needs to be fixed, wait to call a repairer. Many common problems can be fixed quickly...
7 Tips to Choosing the Right University for You
Are you considering continuing your education at university? If so, it can be overwhelming to decide which school is right...
3 Ways Loans from Credit Unions Are Different From Major Banks
If you’re in the loan market, you may wonder if a credit union is the right choice. Here are three...
The World of Coffee: Exploring the Aromas, Flavors, and Benefits of the World’s Most Popular Beverage
Coffee is one of the world’s most popular beverages, enjoyed by people of all ages and backgrounds. It’s also one...
New Driver? 5 Things to Consider When Looking for Driving School
When it comes to choosing a driving school, there are many factors to consider. Not all driving schools are created...
Landscape Irrigation Systems: The Basics
If you’re a homeowner, you know that keeping your lawn and landscaping looking nice can be a lot of work....
5 Things to Look for in Luxury Hotels
When it comes to luxury hotels, there is a lot to look out for. Here are five key things that...
Is There a Difference Between Commercial and Residential Concrete?
If you’re a contractor, you know that concrete is a versatile construction material. But did you know that there are...
5 Tips to Find the Right Litigation Firm
When it comes to selecting the right litigation firm for your legal needs, choosing wisely is of utmost importance. It’s...
Tech8 years ago
Creating An e-Commerce Website
Tech8 years ago
Design Template Guidelines For Mobile Apps
Business3 years ago
What Is AdsSupply? A Comprehensive Review
Business7 years ago
The Key Types Of Brochure Printing Services
Law2 years ago
How Can A Divorce Lawyer Help You Get Through Divorce?
Tech5 years ago
When To Send Your Bulk Messages?
Travel11 years ago
Who Else Wants Also Nfl Hat
Tech2 years ago
5 Link Building Strategies You Can Apply For Local SEO