Connect with us

Business

How to Improve Website SEO Performance for 2017

Search engine optimization is constantly evolving. Practices that were working one year may not be the best ideas the next. If you want to make sure your website is staying ahead of the competition in 2017, you may need to put effort into maintenance and fine tuning.

Although content, keywords and phrases will always be important in SEO, there are other key aspects that you may not be considering. It takes more than quality content to rank high in sites like Google. Here are a few of the things that will affect the appearance of the site in those engines.ssl

Site Speed

According to studies, visitors are more likely to leave a website if it takes longer than three seconds to load. Considering how many businesses are available online, a slow website is only helping a competing company in this regard. From desktop systems to mobile devices, speed is an important facet to SEO that shouldn’t be over looked.

Image use and outdated coding are only two of the culprits in a slow website. Using ad-serving networks or placing too many affiliates on pages can also reduce speed. This is because systems like ad-serve networks pull data from other locations to load onto the website. If the data is retrieved from an exceptionally slow network, it will affect the load time.

Security Measures

Google ranks sites that demonstrate security higher than those without. You may have seen this in the past as more sites in the top search results are developed with security in mind. Implementing secure socket layers is the first step to delivering a safe environment that is more trusted by search engines. This is why many are using SSL certificates to encrypt the data while delivering a quality experience to visitors.

It’s this quality that search engines are looking for, whether it’s content or overall site design. Making sure the site starts with “https:” is just one important step to ensuring that quality.

Understanding Links

A linking strategy is important when trying to rank well in search engines. For instance, links need to be correlated to relevance of the material. You wouldn’t want a backlink from a hunting website if you have one about vegan recipes. Random backlinks are looked at poorly by search engines today, and they need to be relevant to the topic.

Another way to enhance a link strategy is by developing internal links. Not only do these help visitors find more material throughout the website, but they also tell search engines where to look for more relevant content. Experts call this, “sharing link juice.” In essence, you’re telling visitors and search engines what material is more important on the site.

Developing proper SEO strategies is a full-time job, especially when engines like Google keep changing algorithms to deliver quality results. If you want to stay ahead of the game, you need to keep your eye on trends and how these engines adapt on a regular basis. Otherwise, you could find yourself using an outdated strategy that is actually hurting your SEO campaign.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Home Improvement2 days ago

4 Most Efficient Drainage Systems for Flat Roofs

The matter of drainage is the essential function of your roof. In fact, the very shape of a roof (a...

Google Algorithm Updates to Expect by The End Of 2021 Google Algorithm Updates to Expect by The End Of 2021
Business6 days ago

Google Algorithm Updates to Expect by The End Of 2021

Google’s algorithm updates tend to come with a lot of uncertainty and questions, and getting ahead of them is the...

Cozy Home Office Setup Tips For 2021 Cozy Home Office Setup Tips For 2021
Home Improvement4 weeks ago

Cozy Home Office Setup Tips For 2021

Whether you work from home or have set out a place for something you like such as crafting, studying, or...

Garden Party Ideas for Everyone Garden Party Ideas for Everyone
Entertainment4 weeks ago

Garden Party Ideas For Everyone

No one can make “a perfect’’ garden party, but we are all able to throw an amazing one. Of course,...

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business1 month ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General2 months ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle2 months ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business2 months ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement2 months ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General2 months ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech2 months ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos3 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement3 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health3 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General3 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

Categories

Archives

Trending