Connect with us

Business

How Can Field Marketing Help Boost Sales?

If you’re running a business, then you’ll need to ensure that your customers are aware of your existence and inclined to take advantage of it. It’s in this respect that field marketing can be enormously useful. With the help of a dedicated, specialised field sales agency, you’ll be able to get the word out about your store – and thereby maximise your sales. Let’s examine some of the ways in which such a collaboration might help accomplish this.

Product Sampling

One of the most useful services a field marketing organisation will offer is product sampling. This technique involves giving away a small sample of your product for free, in order to demonstrate its worth. On the face of it, this technique might seem an expensive one – but it’s proven to convert potential customers into actual ones with enormous efficiency. What’s more, a sufficiently experienced and reputable field sales company will be able to deploy product sampling in such a way that the return on the initial investment is maximised. Not only will an effective product sampling campaign demonstrate the value of the product, it’ll also generate goodwill toward the company offering the freebie.

Product sampling is at its most effective when the merits of the product are self-evident. If you go for a wander in your local supermarket, for example, you might encounter a stand where small, probably sweet, treats are being handed out. The same virtue can be ascribed to other, non-edible products like washing powders – and such problems can be posted through letterboxes without worry.

In order to product sampling campaigns to be maximally effective, they should be targeted. Seek out those customers who are statistically likely to buy the product in question, or who have already displayed an interest in the product. That way, you’ll stand the best chance of generating a conversion. A specialist marketing agency with a large body of research to draw upon will be at an advantage in this regard.

Product Demonstration

As well as simply presenting customers with the product in question, you might consider demonstrating it in a public place. A specialist company, again, will be better equipped to do this, as the skills necessary to persuade people that a product is useful take time and practice to acquire. A product demonstration might be carried out at a public place, like a trade show, or, increasingly, via online video-sharing websites like Facebook and YouTube. Increasingly, media (and particularly video media) is being consumed via the internet, and so investing in the latter sort of marketing is likely to be increasingly effective

Mystery Shopping

If you’re the owner or manager of a retail outlet, whether it’s online or physical, then you’ll know that customer service is imperative. Experiences of poor customer service will almost certainly be related from one person to another, and so the bad smell of your terrible service will spread throughout your potential clientele. Bad customer service, however, is a great deal like bad breath: you won’t be able to do anything about it until someone tells you that you have it.

That’s where a mystery shopper comes in. This anonymous person will enter your site and collect information on how well it’s performing. They’ll fill out a questionnaire, which you’ll help to devise. This will allow you to examine specific aspects of your business, and establish areas for improvement. This information will be invaluable when it comes to future decision-making.

Retail Audits

A retail audit is much the same as a financial audit, in that it’s an examination of your company’s fitness. Instead of examining the finances, however, a retail audit will focus on the front end of your shop, and how effectively it’ll convert potential customers into actual ones. It’ll identify flaws, and recommend ways in which those flaws might be addressed.

There are several reasons why one might enlist the aid of an outsider to conduct a retail audit. Firstly, they’ll be more familiar with the way in which the exercise might be completed, making them better able to anticipate and circumvent problems and ensure that the whole process proceeds as smoothly and as thoroughly as can be. Secondly, they’ll have access to technologies which will help them, like tablet computers and bespoke software. Thirdly and perhaps most importantly, they’ll have no incentive to distort their findings – ensuring the information gathered is accurate. This impartiality will be especially crucial if the business is ever a part of takeover or merger negotiations, and a guarantee of its effectiveness is desired.

Continue Reading

Recent Posts

Home Improvement3 days ago

Things you need to do and think about before the renovation project

If you plan on renovating your home anytime soon, there are certain things you should check of your list before...

Health1 week ago

3 Things You Need To Be Doing To Look After Your Teeth

Many people don’t prioritise looking after their teeth, however it is so important as we only get one adult set...

Autos1 week ago

Car Care and Checklist for Road Trip

Are you planning a road trip across Australia? If you are, you must know that you couldn’t have chosen a...

Home Improvement2 weeks ago

Interior Design Secrets For Your Living Space

Interior design is not something that comes naturally to the majority of us. Figuring out how to pull a room...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business2 weeks ago

Office Building Maintenance You’ll Need To Take Care Of

Like other buildings, office buildings need to be well-maintained so that they are safe, comfortable, and pleasing aesthetically. To accomplish...

Lifestyle3 weeks ago

Text Messages Vs Sexting Apps – What is best for fun?

It’s no secret that sexting has become a popular way for people to get their kicks. But what’s the best...

Picture of Nike High Top Trainer Picture of Nike High Top Trainer
Lifestyle4 weeks ago

Hottest Trainer Brands for 2023

It’s time to update your wardrobe! As we get closer to 2023, it’s time to get the freshest fashion trends....

Lifestyle1 month ago

How To Have Great Personal Hygiene

Personal hygiene should be a basic practice of everyone’s routine. Feeling healthy and clean is a direct response to great...

Business1 month ago

Protecting Yourself From Scams

As the world becomes more digital, unfortunately many people are using this as a way to scam hard-working people. There...

Marketing2 months ago

Marketing Tips For A Gym Wear Brand

When starting a gym wear brand, there are a few things you need to do and one of them is...

Business3 months ago

Why Is Quantity Surveying Essential in Construction Industry

Quantity surveying is an essential part of the Australian construction industry. It is the process of calculating and estimating the...

Home Improvement3 months ago

How to Maintain Upholstered Furniture

No matter if you have pets or kids, maintaining your upholstered furniture is quite a challenge. Even though vacuuming it...

Business4 months ago

How Do I Find a Good Bubble.io Developer?

Finding a good bubble developer to help build your app or digital product can seem challenging. How can you choose...

Home Improvement4 months ago

When is a right time for home repairs?

Summer is a popular time for a renovation around the globe. While it is true that bright days and warm...

Top Alteryx Competitors Top Alteryx Competitors
Tech4 months ago

Top 15 Alteryx Competitors

The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...

Categories

Archives

Trending