Connect with us

Business

7 Ways to Make UX Shine in 2020

UX is a crucial component of modern web design, and users’ expectations are constantly shifting. Though we cannot see into the future, changes made throughout the last decade indicate that adjusting for user needs has never been more crucial. To get ahead in the ever-changing mobile app sphere, designers have to be proactive at all times. Let the following 7 UX trends of 2020 be your guide to help prep for both the present and the future of UX design.

Journey Simplification

Users typically engage with websites or applications with a specific intention in mind, which they want to achieve as soon as possible. The most user-friendly applications and websites strive to simplify a user’s journey with time-saving designs. The essence of such designs is that they reduce the number of steps users have to take in order to achieve their goal. This should be done by presenting applicable information in an easy-to-use format and providing a smooth navigational flow. A time-saving design can incorporate several key aspects, including:

  • Linear Design. The linear design is a structured journey containing an established layout for beginning-middle-end points. It enables users to do one action at a time at each point in their journey. The consistent flow helps viewers discern how much time is necessary to complete the task.
  • Anticipatory Design. An anticipatory design attempts to recognize a user’s needs to swiftly and efficiently accommodate them. It reduces the chances of friction that make it difficult for users to complete their intentions.
  • Progressive Disclosure. If your website or application contains a lot of information, you might want to adopt a progressive disclosure technique to enhance user experience. Progressive disclosure makes information visible solely when users need it, which ensures viewers are not bombarded with information or distracted by content that is irrelevant to their goal.
  • Context-Based Information. Displaying only the most relevant information specific to user context is instrumental in creating an optimal user experience.

Focus on Content

Properly organized and readily available content is key to making websites and mobile applications appealing to their expected users. Recent trends concentrate on eliminating unnecessary distractions and instead, shining the spotlight on what is truly relevant: content.

Creating content-centred experiences involves either using a design highlighting content or having the content itself frame the design. Your ultimate goal should be to ensure there is nothing obstructing a user’s exposure to your website or application’s content. Designers typically begin by removing excessive visible clutter, which helps them concentrate on the essence of the message they want to convey. Visual features of this design strategy include:

  • Precise Visual Order. A well-ordered design facilitates and expedites a user’s ability to comprehend content. Powerful visual signals, such as using dissimilar colours for call-to-action links, are great means of guiding a user’s focus on specific interactive features and significant information.
  • Operative Decluttering. Eliminating irrelevant and otherwise useless details helps magnify important information, creating a more concentrated experience.
  • Increasing the amount of space between content grants it room to breathe and dramatically enhances a user’s experience.

Improved Personalization

Personalization is a technique embedded within the strategy of time-saving designs. Understanding the importance of the shift from creating generic experiences to individually targeted experiences is an aspect of UX that deserves extra emphasis. As businesses look for new means of crafting individualized brand experiences, the effort to understand the wants and needs of users on a deeper level continues to develop.

With the help of individualized data and advances in machine learning, technology is becoming capable of adjusting automatically for specific users. One of the most popular models of individualization seen in contemporary applications and websites is the incorporation of personalized recommendations based on user behaviours. These suggestions improve the chances that a user will take action when they visit your site. Among the many techniques to enhance personalization, the following methods are some of the most common:

  • Basing Content on User Location. Because many people use their digital devices while on the road, websites and applications should use the device’s area data to present content related to the user’s geographical location. As a result, the information presented is personalized to the environment surrounding each user.
  • Specific User Interface. A major goal of personalization will be adjusting the layout of a website or application based on the individual needs of a certain user. Following how a user interacts with a digital device and what issues they encounter, in conjunction with their specific data, is a goldmine of information. With it, applications and websites will be able to decide how to adapt the site for the user.

Humanization

Due to the impact of technology such as touch and voice recognition on smartphones and other digital devices, people now expect to interact with digital products in the way they would typically interact with another human. This means designers should start striving to create websites and applications that offer a more human experience for users.

The popularity of humanizing digital experience is correlated with connecting with user emotions. The key to humanizing digital experiences is by allowing users to feel connected to their devices in an emotional way. Different ways designers are attempting to provide consistent reactions and humanize the digital experience include:

  • Sharing emotions with face recognition
  • Micro-interactions
  • Creating natural means of interacting with apps
  • Mimicking emotions in feedback

Biometric Authentication

Applications and websites can make identity verification easier by replacing conventional means of entry. As biometric technology becomes more available in the year 2020, it will be capable of recognizing a person’s identity based on particular characteristics. This will create an effortless authentication process for users.

Instead of having to manage an assortment of passwords for different websites and applications, biometrics can verify users with facial or voice recognition or fingerprints. This is an advancement with the potential to bolster security for businesses and users. Designers should pay close attention to improvements in biometric authentication this year.

Video Content

The trend of video content is becoming increasingly vital in creating the optimal user experience. Designers can maximize the potential of their video content by keeping the following tips in mind:

  • Adjust for Portrait Frame. Since mobile phones are used in portrait orientation almost 100% of the time, all video content, and content, in general, should be adjusted for this frame.
  • Adjust Video for Short Attention Spans. Modern means of displaying important information must be timely. With the use of formatting methods such as 360-degree videos and Facebook live, designers can present crucial information in a convenient manner.
  • HD Images and Videos. Providing a full-screen experience is essential, but so is providing top-quality images and videos. The quality of the videos on your website or application will have a major influence on user experience, so ensure images and videos are not pixelated and appear in HD.

Voice-Based Interaction

As the hardware devices we use to access the web become more streamlined, so should the UX. The latest smartphones, tablets and even laptops are losing more and more buttons every generation. This progression has caused UX to go through one unique development: voice user interface (VUI).

VUIs have become integrated into most major technology, such as products from Google, Amazon, Apple, and Microsoft. A large percentage of web searches are done by voice, with the number projected to rise in 2020. With your users almost definitely using tech from one of these innovative VUI pioneers, it might be a good idea to see how your website can benefit from adapting.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Home Improvement19 hours ago

4 Most Efficient Drainage Systems for Flat Roofs

The matter of drainage is the essential function of your roof. In fact, the very shape of a roof (a...

Google Algorithm Updates to Expect by The End Of 2021 Google Algorithm Updates to Expect by The End Of 2021
Business5 days ago

Google Algorithm Updates to Expect by The End Of 2021

Google’s algorithm updates tend to come with a lot of uncertainty and questions, and getting ahead of them is the...

Cozy Home Office Setup Tips For 2021 Cozy Home Office Setup Tips For 2021
Home Improvement3 weeks ago

Cozy Home Office Setup Tips For 2021

Whether you work from home or have set out a place for something you like such as crafting, studying, or...

Garden Party Ideas for Everyone Garden Party Ideas for Everyone
Entertainment4 weeks ago

Garden Party Ideas For Everyone

No one can make “a perfect’’ garden party, but we are all able to throw an amazing one. Of course,...

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business1 month ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General1 month ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle2 months ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business2 months ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement2 months ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General2 months ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech2 months ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos3 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement3 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health3 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General3 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

Categories

Archives

Trending