Connect with us

Tech

Why is Keyword Planning Imperative in Content Marketing

Marketers today understand how critical an online presence is for their business to survive.  To get your business noticed online and to stand out from the crowd is no small task.  We know one of the best ways to achieve this is through search engine optimisation (SEO) and digital marketing and both strategies all jam-packed with techniques.

Getting your site ranked on the search engines is crucial to the success your digital marketing campaigns.  Creating great content is the first step in attracting site visitors and to gaining momentum in your online presence, however learning how to attach the right keywords to your content is imperative to the success of your content marketing and drive traffic to your website or link.

To get to grips with content marketing and SEO keyword selection, it’s a great idea to complete a digital marketing course to keep you up to date with the latest tips and techniques in all aspects of digital marketing.

Keywords explained

Selected keywords are used to make it easier for potential customers to find your product, service of content.  Having great content is pretty much useless if no one can find it.  This is where keyword planning is imperative in content marketing.  Keywords turn your site or blog into findable content – the main goal of digital marketing, right?

So, there can now be no doubt in your mind just how important keyword planning is to the success of your digital marketing efforts.  What’s more – search engines just love keywords and can now even understand their synonyms.

The value of keywords

The true value of keywords cannot be recognised instantly, however over time using the optimum keywords for your business will prove invaluable to getting more search engine traffic as well as enabling your site or blog to rank faster with the search engines.  Your selected keywords gives your site or blog the power to increase your search engine ranking.

Types of keywords

The type of keywords used in your content marketing depends on your particular industry, however there are a few points to keep in mind when making your keyword selection and putting them to good use. Taking into account the importance of keyword selection, it’s vital to understand the types of keywords.

Here are a few types of keywords that are sure to boost your digital marketing campaigns.

  • Competitive brand names – This option is often gone unused and its benefits are usually not recognised but using your competitors company names can help you uncover valuable insights into your specific market.
  • Longtail keywords – These type of keywords are used to target niche audiences rather than a mass marketing approach. Longtail keywords are usually three plus word searches and they have short-term and long-term benefits.
  • Local rankings – When trying to increase your ranking locally it’s important to define your geotargeted keywords. This means targeting local potential customers and is a powerful way to grow your business locally.
  • Product keywords – This may seem a little obvious to use your products as keywords, however they need to be selected carefully and should be very specific words and phrases that potential customers would enter when conducting a search.
  • Customer keywords – Understanding how your customers is key to this type of keyword selection. Using the keywords that are of interest to them is vital.

Keyword research

Before you decide which keywords are right for your content marketing its crucial to spend time on proper keyword research.  Think about your brand carefully to make sure your keyword planning is in line with your objectives and goals.

Google has a really helpful tool when it comes to keyword planning called the Google Ads Keyword Planner and it helps you get the basics in order before settling on which keywords to use.

Mix it up

To get the most from your final keyword selection it’s a good idea to strike a balance between the type of keywords you plan to use in your content marketing.  Once you’ve decided on what keyword type mix to go for, you can then start to narrow down the list.  Focus on what you believe will work for your brand and type of business to earn the results you want.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

3D Rendering Terminology: Guide For Architects to Communicate With CG Artists 3D Rendering Terminology: Guide For Architects to Communicate With CG Artists
Tech5 days ago

3D Rendering Terminology: Guide For Architects to Communicate With CG Artists

When chipping away at a building representation project, a modeler and a 3D delivering worker for hire need to see...

Learn and Become A Professional DevOps Engineer! Learn and Become A Professional DevOps Engineer!
Tech1 week ago

Learn and Become A Professional DevOps Engineer!

Have you been having a tough time deciding what you want to do when you grow up? Once your school...

Debunking The Common Myths About Cosmetic Surgery Debunking The Common Myths About Cosmetic Surgery
Health2 weeks ago

Debunking The Common Myths About Cosmetic Surgery

Just a few years back, plastic surgery was thought to be some kind of sorcery or something that existed in...

How to Choose The Right Type Of Flooring For Your New Home How to Choose The Right Type Of Flooring For Your New Home
Home Improvement2 weeks ago

How to Choose The Right Type Of Flooring For Your New Home

Building a house from scratch can be a tedious and stressful process even though you know you are doing something...

3 Ways To Style An Oversized White Shirt This Summer 3 Ways To Style An Oversized White Shirt This Summer
Lifestyle2 weeks ago

3 Ways To Style An Oversized White Shirt This Summer

If there is one staple item you need ready for your summer wardrobe, it’s an oversized white shirt. They are...

5 Tips For Picking The Perfect Wedding Ring 5 Tips For Picking The Perfect Wedding Ring
Lifestyle2 weeks ago

5 Tips For Picking The Perfect Wedding Ring

Your big day is coming up for your wedding day and you set the standards too high with your engagement...

What's That Thing Called? All You Need to Know About Your Car's Lift Struts What's That Thing Called? All You Need to Know About Your Car's Lift Struts
Autos3 weeks ago

What’s That Thing Called? All You Need to Know About Your Car’s Lift Struts

Imagine you’re out for grocery shopping or a weekend outing with family, and you need to load your shopping or...

10 Places to Explore In Ahmedabad Gujarat India 10 Places to Explore In Ahmedabad Gujarat India
Travel3 weeks ago

10 Places to Explore In Ahmedabad Gujarat India

In the state of Gujarat Ahmedabad or Ahmedabad is a significant region and one of the very prominent city areas...

Men’s Top Fashion Trends To Be Following Spring/Summer 2021 Men’s Top Fashion Trends To Be Following Spring/Summer 2021
Lifestyle3 weeks ago

Men’s Top Fashion Trends To Be Following Spring/Summer 2021

With us all being in lockdown on and off for a year, people are starting to get excited for the...

Find Blog Post Ideas Using Google Keyword Planner Find Blog Post Ideas Using Google Keyword Planner
Marketing3 weeks ago

Find Blog Post Ideas Using Google Keyword Planner

Being a successful blogger means that you have to create captivating and original content that will be helpful to your...

Best Vegan Egg Alternatives For Baking Best Vegan Egg Alternatives For Baking
Life Hacks4 weeks ago

Best Vegan Egg Alternatives For Baking

In recent years there has been a dramatic increase in veganism due to its numerous health benefits. People are much...

7 Smart Storage Solutions For A Small Bathroom 7 Smart Storage Solutions For A Small Bathroom
Home Improvement4 weeks ago

7 Smart Storage Solutions For A Small Bathroom

A small bathroom can be such a nuisance. You never have the space you need and everything seems to be...

What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical
Tech1 month ago

What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical

The pattern is the main period that each enterprise needs to be conscious of if they need to generate greater...

Everything You Need to Think About Before The Road Trip Everything You Need to Think About Before The Road Trip
Autos2 months ago

Everything You Need to Think About Before The Road Trip

Road trips are perhaps the most flexible vacation format: they can be as long or fast, intense or relaxed, planned...

Justice Law In Rural Area: Keep Community Feels Secure Justice Law In Rural Area: Keep Community Feels Secure
Law2 months ago

Justice Law In Rural Area: Keep Community Feels Secure

In order to strive and keep on progressing forward, the judiciary system plays an important role in instituting trust within...

Categories

Archives

Trending