Connect with us

Marketing

5 Digital Media Marketing Mistakes To Avoid

5 Digital Media Marketing Mistakes To Avoid

Digital media marketing is becoming increasingly important as more and more business goes online or is conducted using smartphones. Any company that’s going to be successful into the future needs to master this rapidly evolving new form of marketing.

5 Digital Media Marketing Mistakes To Avoid

For the best possible results in your digital media marketing regime, avoid the following five big mistakes.

Overlooking email marketing

Tried and true tactics like email marketing are unfortunately becoming overlooked by marketers because of the appeal of unique online resources like social media pages. Never underestimate the power of email marketing. Remember that regardless of how popular social media becomes, there are still far more email users out there than social media users.

Failing to clearly lay out what your exact goals are

Set clear goals that you can strive for. Your goals should involve concrete figures that you want to reach. One great resource on how to precisely quantify your goals is Sherwood Integrated Solutions. For example, set a goal that you want a certain number of views of your video marketing videos or a certain number of likes on your social media post. Also, set goals that are directly related to revenue generation by keeping track of how many sales are coming from digital media marketing efforts.

Having goals that you’re working toward helps you to gauge your progress and tweak your digital media marketing tactics to optimize them over time.

Not putting enough focus on the utility of the content you offer

When it comes to digital media marketing online, a lot of what you’re doing is going to involve producing content for your audience.

Companies often make the mistake of considering quantity of content more important than the utility of content that is produced. Your target audience doesn’t care how much content you have. It cares whether or not that content is of use.

Make sure that all the content you offer is truly informative and helpful to your audience. Find the right content topics by thinking about what your current and potential customers need to know and creating content that satisfies that need.

Neglecting to split test your ads

There’s no way you can possibly perfect your digital media marketing if you’re not split testing. Split testing is about finding out exactly what works by looking at how slight changes effect your results.

If you’re not sure how to split test your digital marketing efforts, you might want to consider working with a marketing services provider that can offer you advice and expertise.

Having digital marketing staff that’s not communicating with other departments

Many companies outsources digital media marketing so that there is a disconnect between digital media marketing staff and all other staff from a company. Digital media marketing efforts need to be in line with both your available product or service offerings and your traditional marketing efforts.

Through marketing, you need to establish a branch identity. This can only be done if your digital media marketing is recognizable with your traditional marketing efforts like print advertising. Make sure your digital media marketing fits in with the rest of your company.

Continue Reading

Recent Posts

Education4 hours ago

New Driver? 5 Things to Consider When Looking for Driving School

When it comes to choosing a driving school, there are many factors to consider. Not all driving schools are created...

Home Improvement1 day ago

Landscape Irrigation Systems: The Basics

If you’re a homeowner, you know that keeping your lawn and landscaping looking nice can be a lot of work....

Travel2 days ago

5 Things to Look for in Luxury Hotels

When it comes to luxury hotels, there is a lot to look out for. Here are five key things that...

Home Improvement1 week ago

Is There a Difference Between Commercial and Residential Concrete?

If you’re a contractor, you know that concrete is a versatile construction material. But did you know that there are...

Law2 weeks ago

5 Tips to Find the Right Litigation Firm

When it comes to selecting the right litigation firm for your legal needs, choosing wisely is of utmost importance. It’s...

google review google review
General3 weeks ago

Amazing Reason To Embed Google Reviews Widget on Wix

Offering a value is not enough. To survive in the industry, you must market your business in the trustable way...

Lifestyle3 weeks ago

3 Ways To Take Control Of Your Finances in 2023

It can be so overwhelming trying to take control of your finances, as it can be difficult to know where...

Business3 weeks ago

How to market your watch brand?

The luxury watch market has always been a lucrative business, and in 2023 it’s only going to get bigger. Obviously,...

Lifestyle3 weeks ago

How To Keep Your New Year’s Resolutions

Do you always have trouble keeping up with your New Year’s Resolutions? Start 2023 off on the right foot with...

Business3 weeks ago

What Is Stick Welding And When It Is Used

Stick welding, which is also known as shielded metal arc welding or SMAW, is one of the most common types...

Home Improvement4 weeks ago

5 Maintenance Tips For Your Septic Tank

If you rely on a septic tank, you know how important it is to you and your family. Yet like...

How banks are using AI How banks are using AI
Finance1 month ago

How Banks Are Using AI to improve Their Services?

Almost every industry, including banking and finance, has been significantly affected by artificial intelligence. The industry of banking and finance...

Home Improvement1 month ago

How to Prevent Your Drains from Getting Clogged

A clogged drain might not seem like a big problem to deal with, but that plumbing issue could quickly spiral...

Home Improvement1 month ago

Things you need to do and think about before the renovation project

If you plan on renovating your home anytime soon, there are certain things you should check of your list before...

Health1 month ago

3 Things You Need To Be Doing To Look After Your Teeth

Many people don’t prioritise looking after their teeth, however it is so important as we only get one adult set...

Categories

Archives

Trending