Connect with us

Marketing

5 Digital Media Marketing Mistakes To Avoid

5 Digital Media Marketing Mistakes To Avoid

Digital media marketing is becoming increasingly important as more and more business goes online or is conducted using smartphones. Any company that’s going to be successful into the future needs to master this rapidly evolving new form of marketing.

5 Digital Media Marketing Mistakes To Avoid

For the best possible results in your digital media marketing regime, avoid the following five big mistakes.

Overlooking email marketing

Tried and true tactics like email marketing are unfortunately becoming overlooked by marketers because of the appeal of unique online resources like social media pages. Never underestimate the power of email marketing. Remember that regardless of how popular social media becomes, there are still far more email users out there than social media users.

Failing to clearly lay out what your exact goals are

Set clear goals that you can strive for. Your goals should involve concrete figures that you want to reach. One great resource on how to precisely quantify your goals is Sherwood Integrated Solutions. For example, set a goal that you want a certain number of views of your video marketing videos or a certain number of likes on your social media post. Also, set goals that are directly related to revenue generation by keeping track of how many sales are coming from digital media marketing efforts.

Having goals that you’re working toward helps you to gauge your progress and tweak your digital media marketing tactics to optimize them over time.

Not putting enough focus on the utility of the content you offer

When it comes to digital media marketing online, a lot of what you’re doing is going to involve producing content for your audience.

Companies often make the mistake of considering quantity of content more important than the utility of content that is produced. Your target audience doesn’t care how much content you have. It cares whether or not that content is of use.

Make sure that all the content you offer is truly informative and helpful to your audience. Find the right content topics by thinking about what your current and potential customers need to know and creating content that satisfies that need.

Neglecting to split test your ads

There’s no way you can possibly perfect your digital media marketing if you’re not split testing. Split testing is about finding out exactly what works by looking at how slight changes effect your results.

If you’re not sure how to split test your digital marketing efforts, you might want to consider working with a marketing services provider that can offer you advice and expertise.

Having digital marketing staff that’s not communicating with other departments

Many companies outsources digital media marketing so that there is a disconnect between digital media marketing staff and all other staff from a company. Digital media marketing efforts need to be in line with both your available product or service offerings and your traditional marketing efforts.

Through marketing, you need to establish a branch identity. This can only be done if your digital media marketing is recognizable with your traditional marketing efforts like print advertising. Make sure your digital media marketing fits in with the rest of your company.

Continue Reading

Recent Posts

Business3 days ago

Can You Use Residential Property for Commercial Use

Having extra income, constantly flowing in can make all the difference in the current economy. Getting creative with how you...

What Do Business Consultants Do What Do Business Consultants Do
Business2 weeks ago

Running a Business? How to Minimize Supply Chain Issues

Supply chain issues have always been an issue for businesses but over the last few years, the effect and widespread...

Home Improvement3 weeks ago

How to Increase Your House Value Before Selling

Increasing home value is the first step to making your place more attractive for future buyers. Whether you are trying...

General3 weeks ago

Why Calorie Control Is Still The Best Way To Diet

There are a great deal of different options when it comes to dieting, every day there seems to be a...

The Benefits Of Trade Credit Insurance For Your Business The Benefits Of Trade Credit Insurance For Your Business
Business1 month ago

The Benefits Of Trade Credit Insurance For Your Business

Trade credit insurance provides cover for businesses who trade on a credit basis. If the people who owe money for...

5 Charming Restaurant Decor Ideas In 2022 5 Charming Restaurant Decor Ideas In 2022
Miscellaneous1 month ago

5 Charming Restaurant Decor Ideas In 2022

Making your restaurant memorable and stand out is a feat worthy of praise. The sheer pressure of wanting to succeed...

Bank Won't Fund Your Business? 4 Loan Alternatives To Get You Started Bank Won't Fund Your Business? 4 Loan Alternatives To Get You Started
Business2 months ago

Bank Won’t Fund Your Business? 4 Loan Alternatives To Get You Started

Businesses typically require some sort of collateral or proof of concept before funding their business venture. However, it is possible...

Planning A Stag Do Planning A Stag Do
Miscellaneous2 months ago

Planning A Stag Do

If you’re a Best Man then you’re in a unique position of responsibility, and before the day itself when you’ll...

Tips to Reduce Eczema Flare-Ups Tips to Reduce Eczema Flare-Ups
Health2 months ago

What Triggers Eczema | Tips to Reduce Eczema Flare-Ups

Eczema is a skin condition that can induce redness, itchiness, and skin inflammation. Its root cause is not fully understood,...

Women's Fashion Trends To Expect In 2022 Women's Fashion Trends To Expect In 2022
Lifestyle3 months ago

Women’s Fashion Trends To Expect In 2022

A new year means new fashion trends. We cannot wait for what is in store in 2022. It seems that...

Home Makeover Trends: Insights from The Pros Home Makeover Trends: Insights from The Pros
Home Improvement3 months ago

Home Makeover Trends: Insights from The Pros

Are you considering a home makeover but don’t know where to start? You’re in luck! In this article, we will...

Interior Design Trends 2022 Interior Design Trends 2022
Home Improvement3 months ago

Interior Design Trends 2022

We all spend time pining over other people’s interior’s on Pinterest or Instagram, but with these trends, it’s easy to...

Top Commonly Overlooked Car Maintenance and Repairs Top Commonly Overlooked Car Maintenance and Repairs
General3 months ago

Top Commonly Overlooked Car Maintenance and Repairs

Maintaining a car is a huge responsibility. There’s a lot that goes into that given how complicated a machine it...

What Is The Difference Between Strata and Property Manager What Is The Difference Between Strata and Property Manager
General4 months ago

What Is The Difference Between Strata and Property Manager

Real estate is a diverse market, and as such, it can be hard to determine the differences between various types...

Sleek Home Upgrades That Will Luxe Up Your Life Sleek Home Upgrades That Will Luxe Up Your Life
Home Improvement4 months ago

Sleek Home Upgrades That Will Luxe Up Your Life

Sometimes we need a vast endeavor to make our home look extravagant and cheek but very often you can implement...

Categories

Archives

Trending