Connect with us

Marketing

5 Digital Media Marketing Mistakes To Avoid

5 Digital Media Marketing Mistakes To Avoid

Digital media marketing is becoming increasingly important as more and more business goes online or is conducted using smartphones. Any company that’s going to be successful into the future needs to master this rapidly evolving new form of marketing.

5 Digital Media Marketing Mistakes To Avoid

For the best possible results in your digital media marketing regime, avoid the following five big mistakes.

Overlooking email marketing

Tried and true tactics like email marketing are unfortunately becoming overlooked by marketers because of the appeal of unique online resources like social media pages. Never underestimate the power of email marketing. Remember that regardless of how popular social media becomes, there are still far more email users out there than social media users.

Failing to clearly lay out what your exact goals are

Set clear goals that you can strive for. Your goals should involve concrete figures that you want to reach. One great resource on how to precisely quantify your goals is Sherwood Integrated Solutions. For example, set a goal that you want a certain number of views of your video marketing videos or a certain number of likes on your social media post. Also, set goals that are directly related to revenue generation by keeping track of how many sales are coming from digital media marketing efforts.

Having goals that you’re working toward helps you to gauge your progress and tweak your digital media marketing tactics to optimize them over time.

Not putting enough focus on the utility of the content you offer

When it comes to digital media marketing online, a lot of what you’re doing is going to involve producing content for your audience.

Companies often make the mistake of considering quantity of content more important than the utility of content that is produced. Your target audience doesn’t care how much content you have. It cares whether or not that content is of use.

Make sure that all the content you offer is truly informative and helpful to your audience. Find the right content topics by thinking about what your current and potential customers need to know and creating content that satisfies that need.

Neglecting to split test your ads

There’s no way you can possibly perfect your digital media marketing if you’re not split testing. Split testing is about finding out exactly what works by looking at how slight changes effect your results.

If you’re not sure how to split test your digital marketing efforts, you might want to consider working with a marketing services provider that can offer you advice and expertise.

Having digital marketing staff that’s not communicating with other departments

Many companies outsources digital media marketing so that there is a disconnect between digital media marketing staff and all other staff from a company. Digital media marketing efforts need to be in line with both your available product or service offerings and your traditional marketing efforts.

Through marketing, you need to establish a branch identity. This can only be done if your digital media marketing is recognizable with your traditional marketing efforts like print advertising. Make sure your digital media marketing fits in with the rest of your company.

Continue Reading

Recent Posts

Home Improvement2 days ago

Sparks and Smoke: 6 Signs Your House Needs Rewiring

If you bought an existing home, it’s likely the wiring was done a long time ago. Over the last few...

Autos3 days ago

Master Mechanic: How to Learn More About Your Vehicle

Driving a vehicle on a regular basis is one thing. Understanding how it works, however, is a whole other ball...

packers and movers packers and movers
Home Improvement5 days ago

Tips to choose packers and movers to help move your office space

Numerous moving companies in India help make your move to any city as smooth as possible. They offer quality and...

Health5 days ago

Enjoy Responsibly: The Safest Methods for Using Cannabis

As cannabis is becoming more and more legalized across the nation, people are becoming more curious about its uses. With...

moving services in Toronto moving services in Toronto
Home Improvement5 days ago

Tips on finding moving companies in Toronto providing comfortable moving services

Moving to an interstate location shall be stressful, especially if you are about to relocate on your own. Hiring professional...

Autos1 week ago

Choosing the Right Tail Lights for Your Car or Bike

If you need new tail lights for your car or bike, you’ll want to take several factors into consideration so...

End of lease cleaning in Melbourne End of lease cleaning in Melbourne
Home Improvement1 week ago

End of lease cleaning in Melbourne – Move in and Move out easily

If you are a tenant, you are sure to be aware of the fact that you get to move into...

team in Sydney team in Sydney
Lifestyle1 week ago

Tips in finding a trustworthy removalists team in Sydney

Relocating to a newly rented or leased house space can be a tedious and time-consuming process to perform on your...

Lifestyle2 weeks ago

4 Fashion Additions to Complete Your Outfit

A wonderful outfit can make you appear and feel like someone who can conquer the world without even breaking a...

Autos2 weeks ago

How to Go about Selling an Old Car for Parts

Selling an old car for parts is easier than most people realize, and your junker could be worth quite a...

Business3 weeks ago

4 Things to Consider Before Choosing a Feed Tank for Your Manufacturing

In every day manufacturing you may find that you need a feed tank for your operation. Selecting the right feed...

Tech3 weeks ago

How to Find a Phone that Fits your Needs

Are you looking to buy a phone that may suit your needs without poking a hole in your wallet? You...

Lifestyle3 weeks ago

Elegant Dinner: 4 Ways to Fancify Your Next Get-Together

Throwing a social gathering in the comfort of your own home can be a joy. If you want your upcoming...

Autos3 weeks ago

5 Issues You May Face in the Aftermath of an Auto Accident

Being involved in a motor vehicle accident is something we all would like to avoid. However, no matter how safe...

Business4 weeks ago

5 Ways Guest Posting Can Help Grow Your Online Audience

Guest blogging is the process of posting your original content on someone else’s website. This might seem like a counterproductive...

Categories

Archives

Trending