Digital media marketing is becoming increasingly important as more and more business goes online or is conducted using smartphones. Any company that’s going to be successful into the future needs to master this rapidly evolving new form of marketing.
For the best possible results in your digital media marketing regime, avoid the following five big mistakes.
Overlooking email marketing
Tried and true tactics like email marketing are unfortunately becoming overlooked by marketers because of the appeal of unique online resources like social media pages. Never underestimate the power of email marketing. Remember that regardless of how popular social media becomes, there are still far more email users out there than social media users.
Failing to clearly lay out what your exact goals are
Set clear goals that you can strive for. Your goals should involve concrete figures that you want to reach. One great resource on how to precisely quantify your goals is Sherwood Integrated Solutions. For example, set a goal that you want a certain number of views of your video marketing videos or a certain number of likes on your social media post. Also, set goals that are directly related to revenue generation by keeping track of how many sales are coming from digital media marketing efforts.
Having goals that you’re working toward helps you to gauge your progress and tweak your digital media marketing tactics to optimize them over time.
Not putting enough focus on the utility of the content you offer
When it comes to digital media marketing online, a lot of what you’re doing is going to involve producing content for your audience.
Companies often make the mistake of considering quantity of content more important than the utility of content that is produced. Your target audience doesn’t care how much content you have. It cares whether or not that content is of use.
Make sure that all the content you offer is truly informative and helpful to your audience. Find the right content topics by thinking about what your current and potential customers need to know and creating content that satisfies that need.
Neglecting to split test your ads
There’s no way you can possibly perfect your digital media marketing if you’re not split testing. Split testing is about finding out exactly what works by looking at how slight changes effect your results.
If you’re not sure how to split test your digital marketing efforts, you might want to consider working with a marketing services provider that can offer you advice and expertise.
Having digital marketing staff that’s not communicating with other departments
Many companies outsources digital media marketing so that there is a disconnect between digital media marketing staff and all other staff from a company. Digital media marketing efforts need to be in line with both your available product or service offerings and your traditional marketing efforts.
Through marketing, you need to establish a branch identity. This can only be done if your digital media marketing is recognizable with your traditional marketing efforts like print advertising. Make sure your digital media marketing fits in with the rest of your company.
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