Connect with us

Marketing

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the forefront of your strategy for growth. Some marketing strategies are better suited to particular industries, so we’re going to be introducing three of the best suited channels to a small construction business so that you can maximise your marketing budget and ensure that you are getting better quality leads. 

Local SEO

First up on our list of marketing every small construction company should be focusing on is local SEO. SEO, or search engine optimisation, is all about making sure that when a user searches for a term relevant to your business in Google or another search engine, that your business appears. For smaller businesses who are based and operate in a specific region, making sure that you appear for local terms like “telehandler hire Wigan” is important, as opposed to more broad terms like “telehandler hire” which is very unlikely to reach people who are specifically in your area. Choosing the right keywords for each page targeting your local community is key, which a reliable SEO agency will be able to help you with. 

Another component of local SEO is making sure you have a Google My Business profile and that it is updated with all the suggested business information, including your address. When you update it regularly and select the relevant business category such as “construction”, when someone searches for either “construction” with your region, or “construction near me” when they live in your region, it will help you to appear. This is a really valuable, and free, tool, that you should definitely be utilising. 

LinkedIn (organic or ads) 

If you are more focused on commercial construction and want to target businesses, then LinkedIn is one of the best places to do it. Whether you create an organic strategy with regular posting and reaching out to your target clients over message, or you run paid ads and target very specific businesses or sectors, you can do all of this within LinkedIn. Running ads on LinkedIn can be expensive but you can also get a high return, so perhaps it’s best to start on the organic side of things and then when the budget is there, start the actual ads side of things. 

Prioritise Your Reviews

Last but not least, it is so important from a marketing perspective that you focus on your reviews. Asking clients to leave reviews and responding to reviews is key, as it provides trust in the eyes of your potential customer. When someone comes across your business for the first time online, and you have very few reviews, it will be a red flag. So, make this a priority and you should see increases in your conversions, particularly when you pull them into your website. 

Continue Reading

Recent Posts

Business15 hours ago

From Startup to Global Force: The Meteoric Rise of Digigiri Enterprises

In the bustling digital landscape of 2021, a new star was born: Digigiri Enterprises. Founded in December of that year,...

General2 weeks ago

Invigorating Your Wheels: Mastering The Art Of Car Painting Techniques

Have you ever marvelled at the glossy, vibrant colours glossing over cars as they zip past you on a sunny...

Home Improvement3 weeks ago

The Ultimate Guide: Preparing For Packers And Movers

Moving homes is a significant event in everyone’s life that can evoke a myriad of emotions. Excitement, optimism, sadness, and...

Science3 weeks ago

The Impact Of Polycarbonate On Eco-Friendly Production: An Exploration Of Sustainability In Design

Have you ever wondered about the role of modern materials in shifting our society toward more sustainable and ecological ways...

Law2 months ago

Understanding the Eligibility Criteria for Indefinite Leave to Remain

A migrant to the UK has the right to make a permanent move to the country without any immigration restrictions...

Home Improvement3 months ago

Mastering The Maintenance: Breaking Down The Basics Of Your Ducted Heating And Cooling System

Welcome, fellow home enthusiasts! Ever find yourself lost in the labyrinth of your ducted heating and cooling system? Have you...

Business3 months ago

The Invisible Hands: Unveiling How Food Distributors Influence the Quality of Our Foods

Ever found yourself wondering why the tomatoes in your salad taste particularly fresh or why your preferred brand of coffee...

Marketing3 months ago

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a...

Business3 months ago

The Three Most Important Benefits You Should Offer To Your Employees

Offering your employees a range of benefits on top of regular salary increases will really help to show that you...

Business4 months ago

Business Tips For Protecting Your Finances During A Recession

In 2024, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Green & Energy5 months ago

Air Conditioning Installation: What You Need to Know

When it comes to getting an air conditioning unit installed, can significantly improve your comfort and home environment, especially during...

Marketing5 months ago

Marketing Tips For A Gym Wear Brand

When starting a gym wear brand, there are a few things you need to do and one of them is...

General5 months ago

Social Media Marketing: What Are All The Types?

Social media marketing is a tool that is a must-have in today’s digital age. it’s very rare that businesses can...

Business5 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Business6 months ago

Remote Delivery Innovations: Case Studies from Leading E-commerce Brands

People have gone through much change in the past few years when it comes to online shopping. Nowadays, when delivery...

Categories

Archives

Trending