Connect with us


Voice Over Dubbing Helps Companies Promote Video Content Globally

Voice Over Dubbing Helps Companies Promote Video Content Globally

Voice over dubbing is a post production process in video production in which a vocal recording in another language is made over the original voice recording. It has been traditionally used in many European markets including Germany, France, Spain and Russia.
Voice over dubbing is mostly used in documentaries, news and has become very popular with the rise of online broadcasting. It is typically used by companies and broadcasters which target a foreign market where the language used in the original piece is not understood or spoken there.

How Does Voice Over Dubbing Work?

The process typically starts with translation of the script. Then a voice artist records the tracks in the desired language. The voice artist mostly reads out the translated copy, but does also add some acting and other voice effects to keep the dubbed work captivating and thrilling.
An audio engineer then places this audio over the original track and adjust the levels. Typically the original audio is kept on the background and can be heard. This helps the audience (unconsciously) capture emotions and toning expressed by the original speaker or actor even though the person does not necessarily understand this language. Leveling is very important as the background should not confuse the audience and can only be slightly heard, ins and outs particularly need to be well engineered. See a sample English video with Spanish voice over dubbing video .

Considering Voice Over Dubbing? Keep These in Mind:

As stated earlier on, voice over dubbing is used to introduce new content like video, documentaries or games to a new market whose lingua franca is different from the one the original content is in. Here are some important factors to keep in mind:

  • Making changes to a video is costly and experienced voice talents are also relatively expensive. Therefore it is important for video and game production companies to plan their finances properly. If you are working with a tight budget consider subtitling instead.
  • Keeping a controlled environment to make your artist’s voice blend in naturally with the video can be a daunting task. The voice artist must control his/her breath to pause when the need arises and raise his/her voice when appropriate. Hiring a person of the street who can speak your target language is not going to produce the best results.
  • An audio engineer who has experience in localization is crucial for producing high quality outcome. If your studio engineer does not have experience in voice over dubbing, consider outsourcing.
  • Proper localization of text is crucial. Simply translating the text will not cut it. Spanish spoken in Argentina is not the same in Spain. Make sure you hire a professional translator who focuses on video/media translation with experience in the topic of your video.

What can Voice Over Dubbing Bring to Your Video?

  • Voice over dubbing is typically easier than replacing the entire track as it does not require lip syncing.
  • Since the original track can be heard on the background, it is easier to communicate the emotions that are express by the original voice.
  • Publishing your video in foreign languages will definitely increase the potential reach of your video.

Voice over dubbing has become very popular with the rise of online videos. It lets publishers broaden their potential audience quickly by publishing in multiple languages. It is a much more engaging alternative to subtitling while keeping costs under control. Emre Akkas is the Chief Localizer at Globalme Language & Technology. Globalme provides professional foreign voice over dubbing services online videos whether it is for entertainment, education or promotion.
Emre Akkas is the Chief Localizer at Globalme Language & Technology. Globalme provides professional foreign voice over dubbing services for online videos whether it is for entertainment, education or corporate promotion.

Continue Reading

Recent Posts

Travel1 month ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General1 month ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle2 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos2 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business4 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle5 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing6 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Business6 months ago

Avoiding the Wrong Kind of Growth

Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...

Business6 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Tech8 months ago

What Is The Difference Between Cyber Attacks and Cyber Threats?

If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...

Marketing8 months ago

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...

Business9 months ago

How Relevant Life Insurance Plans Can Future-Proof Your Business

Last year, UK inflation reached the highest level that it had been for decades. The markets became unsteady and nervous...

Autos9 months ago

In a Car Accident? Here’s How to Find a Great Lawyer

If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...

Education9 months ago

Considering Therapy? Here’s a Few Common Therapy Techniques Explained

If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...

home repairs home repairs
Home Improvement9 months ago

Top 5 Home Repairs You Should Never DIY

DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...