Connect with us

Business

Top 4 Business Marketing Trends of 2013

Marketing trends change every year, making it vital to stay on top of the latest, most effective changes. This year, the best marketing techniques veer between high-tech and timeless. Including a mix is your best shot at gaining more customers and increasing overall knowledge of your brand.
2

Mobile Marketing Pulls Ahead

In the last few years, mobile marketing has been one of the biggest selling points for most businesses. Since people rely on mobile devices even more than their computers, you need to market your business in a way that lends itself well to mobile platforms. Make use of responsive design so that buying and checkout functions, user interface, images, and content look the same on any device.
To this end, app design is a big hit as well. Almost every brand either has an app or plans to design one. No matter what you offer, think about creating an app for your business. Whether you sell cakes, review sporting events, or offer freelance services, you can sell yourself even better through a comprehensive, attractive, and easy-to-use app.

Customer Loyalty Is Key

If you can ensure customer loyalty, you’re already ahead of the game. Customers are always an integral part of any marketing campaign because, without them, what do you really have? Giving back inspires loyalty. You might do that through special discounts or promotions, or by interacting with your consumers through social media. However, giving back physically is best.
Promotional items are central, because they allow you to give a gift to the customers who love your services while highlighting your brand. This year, steer clear of company coffee mugs or calendars. Instead, look into Customized stationery that clearly features your company logo and motto. Customers appreciate the thought behind it, plus you’re giving them something they can actually use.

Content Is King

The content you offer is often your best possible marketing strategy. However, it’s time to take things up a notch. As always, make sure the content you share on your social media accounts, your blog, and your company website is both relevant and interesting, as well as thought-provoking, funny, enlightening, and emotional. If you really want to market your brand, go further by:

  • Becoming the go-to expert in your field by offering top-notch content that’s knowledgeable and flawless
  • Using smart SEO tactics to bring more traffic and more customers to your blog and website
  • Incorporating stimulating visual images, infographics, and videos with your written content

Start Spreading the Wealth

Social media is still top dog in terms of marketing campaigns. Sharing on LinkedIn, Twitter, Facebook, Google+, Tumblr, Pinterest, and even Instagram will take you far, because all those sites let you interact with your customers. If you haven’t spread your wings beyond the biggest social media sites, now is the time to do so. Add a YouTube channel if you think it will help. Increase your category reach while still keeping everything relevant. The more channels you have, the easier it is to find you, and customers appreciate that kind of ease.
While some marketing strategies will cost you, most are kind to your budget while still making a huge impact. How are you going to market yourself this year?

Continue Reading

Recent Posts

Business1 week ago

The Invisible Hands: Unveiling How Food Distributors Influence the Quality of Our Foods

Ever found yourself wondering why the tomatoes in your salad taste particularly fresh or why your preferred brand of coffee...

Marketing1 week ago

Webflow CMS: A Comprehensive Guide

Webflow is a powerful tool that allows you to create and manage dynamic websites without needing to code. It’s a...

Business1 week ago

The Three Most Important Benefits You Should Offer To Your Employees

Offering your employees a range of benefits on top of regular salary increases will really help to show that you...

Business4 weeks ago

Business Tips For Protecting Your Finances During A Recession

In 2024, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Green & Energy1 month ago

Air Conditioning Installation: What You Need to Know

When it comes to getting an air conditioning unit installed, can significantly improve your comfort and home environment, especially during...

Marketing1 month ago

Marketing Tips For A Gym Wear Brand

When starting a gym wear brand, there are a few things you need to do and one of them is...

General2 months ago

Social Media Marketing: What Are All The Types?

Social media marketing is a tool that is a must-have in today’s digital age. it’s very rare that businesses can...

Business2 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Business3 months ago

Remote Delivery Innovations: Case Studies from Leading E-commerce Brands

People have gone through much change in the past few years when it comes to online shopping. Nowadays, when delivery...

Business3 months ago

Why are Brits turning to online-only banks?

For years, large, conventional banks held all the aces when it comes to citizens’ finances in the UK. HSBC, Lloyds...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech3 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

SEO4 months ago

The Importance of Local SEO for Small Businesses

There are many different types of businesses and all of them will require online marketing however, with a small business,...

General4 months ago

Understanding The Unsung Heroes: Cool Rooms And The Importance Of Regular Repairs

Everybody loves a breath of fresh air when entering a superstore! But have you ever wondered who’s working backstage to...

Home Improvement8 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle8 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Categories

Archives

Trending