Social media was once just a way to stay connected with people. However, today, it is one of the most powerful mediums of communication as well as promoting and doing business. And needless to say, out of all social media platforms, Facebook is by far the most popular one.
However, marketing your product on Facebook isn’t easy at all. You need to use the right mix of strategies and techniques to create effective advertising campaigns (just like on other digital marketing platforms such as Click2sell.co, Taboola, etc.) that will reach high-volumes of targeted traffic.
To help you do that, here are a few valuable tips on how to write a compelling Facebook ad:
Decide on Your Goal
Before you even create your Facebook ad, you need to decide precisely what your goal is. At the end of the day, all ads fall into one of two categories – gaining your target audience’s attention, to increase business or brand awareness, or leading them towards a direct specific action, such as generating fresh leads, getting your customers to download an app, or even increasing sales. At any given time, you must decide which one is more relevant to you before you start your paid campaign.
Target Your Audience
Next, you need to target that segment of your audience that will probably respond best to your end goal. Facebook has the best advertisement targeting of any social media platform today. To be effective, you must be very specific about which part of your audience you want to target – it’s called funnel focus.
You can create your own custom audience, or select them by geographical location, gender, interests, behaviors, and even connections – just to name a few. In fact, Facebook has such a vast list of options that you can narrow your focus to very few people if you want to!
Create a Range of Facebook Ads
This is an extension of the idea of targeting a specific segment of your audience. So, if you are a retailer or merchant with a range of products to offer, do not make a generic ad for everyone in your target audience. So, if for example, you have a sportswear line, target those people who have listed fitness and sports as an interest.
Create the Perfect Mix of Copy and Image
On Facebook, you need to use an eye-catching image that tells your audience exactly what your product is. To go along with that image, you have to create a copy that gets the message across in just a few words. You literally have only a few seconds to catch the user’s attention.
Use a Single Call-To-Action (CTA)
You have to ensure that the copy only has one CTA – one goal. For example, your ad could have a CTA as simple as a button that states either “SHOP NOW” or “LEARN MORE,” telling your prospective customer precisely what he or she should do.
Test the Ad Copy
Facebook – for a small sum – will allow you to test your ads and see which one your audience likes best (i.e., converts well). Therefore, before you post your ad, you can check which one works best, and invest more money on it instead of wasting on others.
Tips For Selecting Best Pre-settlement Funding Company
Are you trying to find one of the best pre-settlement funding companies, but you are not aware of the factors...
Wish to Ensure Improved Customer Experience? Use the Innovative Salesforce Customer 360 Data Manager
Salesforce, during the latest conference at Connections 2019, announced that it would be launching a service that would be dedicated...
Building Your Website with WordPress Themes: Do’s and Don’ts
Why Opt For WordPress To Build Your Website? The first thing to know is what exactly WordPress development is. It...
Heralding the Next Phase of Advanced AI
With the advancements in tech gaining a new blazing-fast pace, the world has been changing more rapidly than ever in...
What Are the Different Wedding Photography Styles?
In wedding photography, the main focus is on the wedding couple. After all, the whole event revolves around these two...
7 Reasons Why You Need to Hire a Professional for Your Video Marketing Campaign
Benefits of Video Production Companies Did you know that companies using video content experience a 41% increase in traffic through...
Examining 5 Latest Trends in Packing Design
Businesses that don’t carefully plan their packaging design are setting themselves up for failure. All of the trends in packing...
5 Contractors Every Homeowner Should Have on Speed Dial
Being a homeowner or a landlord are particularly responsible tasks. There are many things that can go wrong but these...
How does Blockchain Help to Enhance Security for your Business?
Blockchain technology has been associated with cryptocurrencies for the most part. But it plays such an essential role in cybersecurity...
Comparium : Automated Website Testing Tool
Nowadays, growing an online business is not an easy task due to the higher competitors available in the market. You...
Seven Awesome Family-Friendly Places to Visit This 2020
Family trips should be an annual thing, don’t you agree? It’s during those moments that we make the best memories....
How to choose the perfect tungsten wedding band
Rings are important for every wedding. That’s how they symbolize the promise that people make to stay together forever. You...
10 Basic Sketching Techniques For Beginners
Lacking the gravitas as that of oil paints, pencil may not seem a showy artistic medium to many. However, if...
2020 CRM Brings Must-Have Trends for Retailers
There is no end to customer’s expectations. If you are already providing a premium product, they will expect from you...
FitGirl: Games for Re-repacking
So after you have a game’s introduction documents, you have numerous different parts that everyone probably won’t need. You’ll have...
- Tech5 years ago
Creating An e-Commerce Website
- Tech5 years ago
Design Template Guidelines For Mobile Apps
- Business4 years ago
The Key Types Of Brochure Printing Services
- Travel8 years ago
Who Else Wants Also Nfl Hat
- General5 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech5 years ago
Climb Google Using These Checklists
- Tech6 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Health6 years ago
Health Supplements For Sports Activities Nutrition