Connect with us

Business

Through Actions, Not Words: How To Make Your Business Truly Family Friendly

Through Actions, Not Words: How To Make Your Business Truly Family Friendly

Most any entrepreneur whose heart is in the right place wants her business to come across as a family-friendly, valued part of the community. Actually projecting that image – and getting your business talked about among the local population as a great place to go– is another matter, though. Besides enacting family-friendly employee policies, which is a great place to start, make sure that everyone on staff, from the salesperson on the floor to the customer service representative online, can project that family-friendly atmosphere through how they conduct your business.

Through Actions, Not Words: How To Make Your Business Truly Family Friendly

Remember the People

It’s too easy for a company to think of customers and purchases as statistics and data. Get more numbers in, a business might think, regardless of whether they’re repeat customers or first-time visitors. If you want your business to be family-friendly, you need everyone to put the data aside for a moment and focus on the individuals. Treat every customer like a member of the family. Be polite and helpful without coming on too strong.

For example, you might own a pet store company that offers memorial items for deceased pets as part of your product lineup. Customers who come in to order these items may be distraught and want to talk about their lost pets. Your employees need to show empathy and handle the transaction delicately. Make the customer feel like a human being more than a sale, and she’ll recommend your business to her friends and family.

Keep Kids Entertained

Depending on the scope of your business – you might not have a storefront, after all – offering something for kids to enjoy while in your store is a great way to project that family-friendly image. For example, if you primarily sell women’s clothes, a small play corner where kids can read or play with toys under the watchful eye of one of your staff can prove a huge relief to the children’s mother – and she’s likely to spend more time shopping.

If you don’t meet many customers in person, remember to do something for your customers with children, nephews, nieces and grandkids. You might offer a free children’s e-book download with every purchase, or simply remember to ask you’re most frequent customers how their families are every time you do business with them.

Focus on Customer Service

There’s nothing more likely to turn off a customer than bad customer service, not even a limited product selection or a delay in shipment. Customers want to know that they can reach someone at your company – not a robot – to discuss issues that arise. Train your staff, especially your managers, to deal with customer service issues with patience and politeness.

Whether you operate a store or a restaurant, a manufacturer or a service company, you’re going to interact with customers and potential investors alike. Training employees to operate with a family-friendly focus means that everyone at the company will be doing his part to get your company’s policies across. Take action to promote a family-friendly atmosphere, and your company will become more than just a business with good intentions – you’ll become a good business.

About the Author: Bette Lopez is an entrepreneur from Idaho who runs her own small business. She admires the model of businessman William Lauder when it comes to family-friendly businesses.

Continue Reading

Recent Posts

Home Improvement3 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle3 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur3 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement3 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business5 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business5 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle5 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General6 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel8 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General8 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle8 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos8 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business11 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle11 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing1 year ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Categories

Archives

Trending