Business
The Importance Of Branding For Success In Small Business
The “belongingness hypothesis” (proposed by Baumeister and Leary in their landmark paper) suggests that people have a “a basic psychological need to feel closely connected to others”. That is why most of the brands use different emotional triggers to connect with their customers on an emotional level and develop strong, lucrative relationships. These days, small companies have a chance to brand and distinguish themselves from the competition.
In addition, branding is not only good for connecting with your customers – it is also great for your SEO. The search engine, Google in particular, prioritizes branded listings in its search results, because users are more likely to click on them. But if this is not a reason enough for you, let us look at more reasons why small businesses should develop their brands.
A Good-Looking Website Is Your Calling Card
According to the findings from the Missouri University of Science and Technology research, it takes an average internet user around 0.2 seconds to form an opinion of your brand after visiting your site. Therefore, giving a good first impression should be your top priority. Including an introductory video on your website might be a good idea, because, according to a Forbes survey, 60% of the people would rather watch a video than read a text with the same information. Of course, before you even build a quality site, you should think about your domain name. Even though the .com TDL still dominates, if you want your brand to have a more personal feel to it, consider some alternatives like domain.me. A catchy name will certainly help you to separate yourself from the competition.
Strengthen Your Brand Reputation on Social Media
The Social Media Examiner reports that nearly 65% of marketers are using social media for more than 6 hours every week. It is no wonder, because social media is simply one of the most effective marketing tools out there. An effective social media campaign will increase your brand exposure, help you establish a following and drive revenue. Before you start building your reputation, find a platform that suits your brand image. For example, 73% of adults in the United States use Facebook, so if you are targeting an older demographic, FB should be your main platform.
Sharable Content Engages the Customers
It stands to reason that if you concentrate on producing useful and sharable content, you will create a much stronger brand and establish yourself as an industry expert. That is why, according to the latest Content Marketing Institute report , more than 75% of marketers plan to produce more creative content in 2016. You should figure out what content will resonate with your target audience the most, however, you should not shy away from using visual content. Mainly because articles and blog posts with images tend to get 94% more views than the ones with plain text.
Remember to Review Your Activities
Perhaps the best way to ensure a steady growth of your brand is to review your strategies and evaluate your achievements through different metrics and statistics. Regular evaluations will help you seize new opportunities, steer your brand on the right course and stay relevant in the following years. Lastly, do not expect success overnight, because the fact is, more than 50% of people do not trust brands, so you need to work gradually to earn the trust of your potential clients.
You may like
Field Trip! How to Energize Your Business by Getting out of the Office
Becoming an Entrepreneur? 4 Steps for Creating the Perfect Setting for Your Home Business
Happy and Hardworking—What You Can Do to Show Employees You Care
4 Exclusive Advantages to Working Remotely
Raise Your Retention: Avoid Embarrassing Customer Service Mistakes
Fleet Breaking Down? How to Save When Maintaining Your Trucks
Recent Posts
Conveyor Belt Systems: 6 Ways to Improve Efficiency
You might think that conveyor belt systems cannot be improved because of the simplicity of their design. After all, how...
3D Rendering Terminology: Guide For Architects to Communicate With CG Artists
When chipping away at a building representation project, a modeler and a 3D delivering worker for hire need to see...
Learn and Become A Professional DevOps Engineer!
Have you been having a tough time deciding what you want to do when you grow up? Once your school...
Debunking The Common Myths About Cosmetic Surgery
Just a few years back, plastic surgery was thought to be some kind of sorcery or something that existed in...
How to Choose The Right Type Of Flooring For Your New Home
Building a house from scratch can be a tedious and stressful process even though you know you are doing something...
3 Ways To Style An Oversized White Shirt This Summer
If there is one staple item you need ready for your summer wardrobe, it’s an oversized white shirt. They are...
5 Tips For Picking The Perfect Wedding Ring
Your big day is coming up for your wedding day and you set the standards too high with your engagement...
What’s That Thing Called? All You Need to Know About Your Car’s Lift Struts
Imagine you’re out for grocery shopping or a weekend outing with family, and you need to load your shopping or...
10 Places to Explore In Ahmedabad Gujarat India
In the state of Gujarat Ahmedabad or Ahmedabad is a significant region and one of the very prominent city areas...
Men’s Top Fashion Trends To Be Following Spring/Summer 2021
With us all being in lockdown on and off for a year, people are starting to get excited for the...
Find Blog Post Ideas Using Google Keyword Planner
Being a successful blogger means that you have to create captivating and original content that will be helpful to your...
Best Vegan Egg Alternatives For Baking
In recent years there has been a dramatic increase in veganism due to its numerous health benefits. People are much...
7 Smart Storage Solutions For A Small Bathroom
A small bathroom can be such a nuisance. You never have the space you need and everything seems to be...
What Are The Better Ways Of Building Data Lakes? : The Right Way Is Critical
The pattern is the main period that each enterprise needs to be conscious of if they need to generate greater...
Everything You Need to Think About Before The Road Trip
Road trips are perhaps the most flexible vacation format: they can be as long or fast, intense or relaxed, planned...
Categories
Archives
Trending
- Tech6 years ago
Creating An e-Commerce Website
- Tech6 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel9 years ago
Who Else Wants Also Nfl Hat
- General6 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Tech6 years ago
Climb Google Using These Checklists
- Health7 years ago
Health Supplements For Sports Activities Nutrition