The “belongingness hypothesis” (proposed by Baumeister and Leary in their landmark paper) suggests that people have a “a basic psychological need to feel closely connected to others”. That is why most of the brands use different emotional triggers to connect with their customers on an emotional level and develop strong, lucrative relationships. These days, small companies have a chance to brand and distinguish themselves from the competition.
In addition, branding is not only good for connecting with your customers – it is also great for your SEO. The search engine, Google in particular, prioritizes branded listings in its search results, because users are more likely to click on them. But if this is not a reason enough for you, let us look at more reasons why small businesses should develop their brands.
A Good-Looking Website Is Your Calling Card
According to the findings from the Missouri University of Science and Technology research, it takes an average internet user around 0.2 seconds to form an opinion of your brand after visiting your site. Therefore, giving a good first impression should be your top priority. Including an introductory video on your website might be a good idea, because, according to a Forbes survey, 60% of the people would rather watch a video than read a text with the same information. Of course, before you even build a quality site, you should think about your domain name. Even though the .com TDL still dominates, if you want your brand to have a more personal feel to it, consider some alternatives like domain.me. A catchy name will certainly help you to separate yourself from the competition.
Strengthen Your Brand Reputation on Social Media
The Social Media Examiner reports that nearly 65% of marketers are using social media for more than 6 hours every week. It is no wonder, because social media is simply one of the most effective marketing tools out there. An effective social media campaign will increase your brand exposure, help you establish a following and drive revenue. Before you start building your reputation, find a platform that suits your brand image. For example, 73% of adults in the United States use Facebook, so if you are targeting an older demographic, FB should be your main platform.
Sharable Content Engages the Customers
It stands to reason that if you concentrate on producing useful and sharable content, you will create a much stronger brand and establish yourself as an industry expert. That is why, according to the latest Content Marketing Institute report , more than 75% of marketers plan to produce more creative content in 2016. You should figure out what content will resonate with your target audience the most, however, you should not shy away from using visual content. Mainly because articles and blog posts with images tend to get 94% more views than the ones with plain text.
Remember to Review Your Activities
Perhaps the best way to ensure a steady growth of your brand is to review your strategies and evaluate your achievements through different metrics and statistics. Regular evaluations will help you seize new opportunities, steer your brand on the right course and stay relevant in the following years. Lastly, do not expect success overnight, because the fact is, more than 50% of people do not trust brands, so you need to work gradually to earn the trust of your potential clients.
Sparks and Smoke: 6 Signs Your House Needs Rewiring
If you bought an existing home, it’s likely the wiring was done a long time ago. Over the last few...
Master Mechanic: How to Learn More About Your Vehicle
Driving a vehicle on a regular basis is one thing. Understanding how it works, however, is a whole other ball...
Tips to choose packers and movers to help move your office space
Numerous moving companies in India help make your move to any city as smooth as possible. They offer quality and...
Enjoy Responsibly: The Safest Methods for Using Cannabis
As cannabis is becoming more and more legalized across the nation, people are becoming more curious about its uses. With...
Tips on finding moving companies in Toronto providing comfortable moving services
Moving to an interstate location shall be stressful, especially if you are about to relocate on your own. Hiring professional...
Choosing the Right Tail Lights for Your Car or Bike
If you need new tail lights for your car or bike, you’ll want to take several factors into consideration so...
End of lease cleaning in Melbourne – Move in and Move out easily
If you are a tenant, you are sure to be aware of the fact that you get to move into...
Tips in finding a trustworthy removalists team in Sydney
Relocating to a newly rented or leased house space can be a tedious and time-consuming process to perform on your...
4 Fashion Additions to Complete Your Outfit
A wonderful outfit can make you appear and feel like someone who can conquer the world without even breaking a...
How to Go about Selling an Old Car for Parts
Selling an old car for parts is easier than most people realize, and your junker could be worth quite a...
4 Things to Consider Before Choosing a Feed Tank for Your Manufacturing
In every day manufacturing you may find that you need a feed tank for your operation. Selecting the right feed...
How to Find a Phone that Fits your Needs
Are you looking to buy a phone that may suit your needs without poking a hole in your wallet? You...
Elegant Dinner: 4 Ways to Fancify Your Next Get-Together
Throwing a social gathering in the comfort of your own home can be a joy. If you want your upcoming...
5 Issues You May Face in the Aftermath of an Auto Accident
Being involved in a motor vehicle accident is something we all would like to avoid. However, no matter how safe...
5 Ways Guest Posting Can Help Grow Your Online Audience
Guest blogging is the process of posting your original content on someone else’s website. This might seem like a counterproductive...
- Tech4 years ago
Creating An e-Commerce Website
- Tech4 years ago
Design Template Guidelines For Mobile Apps
- Business4 years ago
The Key Types Of Brochure Printing Services
- Travel7 years ago
Who Else Wants Also Nfl Hat
- General4 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech4 years ago
Climb Google Using These Checklists
- Tech5 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Health6 years ago
Health Supplements For Sports Activities Nutrition