Connect with us

Business

The Importance Of Branding For Success In Small Business

The “belongingness hypothesis” (proposed by Baumeister and Leary in their landmark paper) suggests that people have a “a basic psychological need to feel closely connected to others”.  That is why most of the brands use different emotional triggers to connect with their customers on an emotional level and develop strong, lucrative relationships. These days, small companies have a chance to brand and distinguish themselves from the competition.

In addition, branding is not only good for connecting with your customers – it is also great for your SEO. The search engine, Google in particular, prioritizes branded listings in its search results, because users are more likely to click on them. But if this is not a reason enough for you, let us look at more reasons why small businesses should develop their brands.

The Importance Of Branding For Success In Small Business

A Good-Looking Website Is Your Calling Card

According to the findings from the Missouri University of Science and Technology research, it takes an average internet user around 0.2 seconds to form an opinion of your brand after visiting your site. Therefore, giving a good first impression should be your top priority. Including an introductory video on your website might be a good idea, because, according to a Forbes survey, 60% of the people would rather watch a video than read a text with the same information. Of course, before you even build a quality site, you should think about your domain name.  Even though the .com TDL still dominates, if you want your brand to have a more personal feel to it, consider some alternatives like domain.me. A catchy name will certainly help you to separate yourself from the competition.

Strengthen Your Brand Reputation on Social Media

The Social Media Examiner reports that nearly 65% of marketers are using social media for more than 6 hours every week. It is no wonder, because social media is simply one of the most effective marketing tools out there.  An effective social media campaign will increase your brand exposure, help you establish a following and drive revenue. Before you start building your reputation, find a platform that suits your brand image. For example, 73% of adults in the United States use Facebook, so if you are targeting an older demographic, FB should be your main platform.

Sharable Content Engages the Customers

It stands to reason that if you concentrate on producing useful and sharable content, you will create a much stronger brand and establish yourself as an industry expert. That is why, according to the latest Content Marketing Institute report , more than 75% of marketers plan to produce more creative content in 2016. You should figure out what content will resonate with your target audience the most, however, you should not shy away from using visual content. Mainly because articles and blog posts with images tend to get 94% more views than the ones with plain text.

Remember to Review Your Activities

Perhaps the best way to ensure a steady growth of your brand is to review your strategies and evaluate your achievements through different metrics and statistics. Regular evaluations will help you seize new opportunities, steer your brand on the right course and stay relevant in the following years. Lastly, do not expect success overnight, because the fact is, more than 50% of people do not trust brands, so you need to work gradually to earn the trust of your potential clients.

Recent Posts

Home Improvement19 hours ago

4 Most Efficient Drainage Systems for Flat Roofs

The matter of drainage is the essential function of your roof. In fact, the very shape of a roof (a...

Google Algorithm Updates to Expect by The End Of 2021 Google Algorithm Updates to Expect by The End Of 2021
Business5 days ago

Google Algorithm Updates to Expect by The End Of 2021

Google’s algorithm updates tend to come with a lot of uncertainty and questions, and getting ahead of them is the...

Cozy Home Office Setup Tips For 2021 Cozy Home Office Setup Tips For 2021
Home Improvement3 weeks ago

Cozy Home Office Setup Tips For 2021

Whether you work from home or have set out a place for something you like such as crafting, studying, or...

Garden Party Ideas for Everyone Garden Party Ideas for Everyone
Entertainment4 weeks ago

Garden Party Ideas For Everyone

No one can make “a perfect’’ garden party, but we are all able to throw an amazing one. Of course,...

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business1 month ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General1 month ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle2 months ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business2 months ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement2 months ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General2 months ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech2 months ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos3 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement3 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health3 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General3 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

Categories

Archives

Trending