Connect with us

Entertainment

Robert Simonds’ STX and The Cross Platform Strategy

Robert Simonds’ STX and The Cross Platform Strategy

Apart from focussing on producing star studded mid budget movies, STX Entertainment Chairman and CEO Robert Simonds has been aiming at bringing together the true power of talent by bringing stars on various technology platforms. With huge success of productions from STXtelevision and STXdigital, the company is soaring high towards unlocking new avenues of entertainment like VR, social media and more. Here are two ways STX Entertainment is revolutionizing how we view content:

STXdigital to Target the Facebook Community

There is no denying that Facebook has become a platform for information, communication and entertainment for people around the world. More people are using the social media platform to consume high quality content, than any other means these days. Owing to the multiple viewing platforms that are now made available by Facebook, the demand for immersive and entertaining content is more than ever.

This is why Robert Simonds, STX Entertainment Chairman and CEO, has announced a Facebook exclusive series called Pop Now. The show is a redesigned version of the traditional late night talk shows, which allows the stars and celebrities to connect with their fans around the world in real time. By eliminating the “host” in a talk show, Pop Now will feature a new celebrity every time, giving them a platform to talk about their personal projects, upcoming movies, TV shows, new music, or to simply engage in an interaction.

The series follows no specific format, allowing the stars to provide a truly personal and unique experience to their fans. Bob Simonds’ team plans to produce multiple formats of every individual segment of Pop Now so that the audience can enjoy their favourite stars’ content via various Facebook channels such as FB Live, Newsfeed, Instagram, and 360 Video.

Immersive VR Content with STXsurreal

According to Bob Simonds in linkedin profile, STX Entertainment aims to “unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content.” By announcing the cross platform entertainment strategy,

After acquiring Surreal in 2016, the studio began work on producing and distributing high quality immersive VR content under the title STXsurreal. Their 2017 short feature Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge was nominated for a Daytime Emmy Award. STXsurreal also announced a partnership with Horizon Media which involves developing and producing VR and immersive content for UNCVR, brand’s new unit. A new concept live action short film series The Limit, featuring Michelle Rodriguez, is soon to be released by STXsurreal.

Considering the pace at which STX Entertainment is bringing together various platforms to give both stars and audiences a revolutionary experience, it is safe to say that Robert Simonds’ venture will soon be a leading player in the entertainment industry.

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Recent Posts

Home Improvement12 hours ago

5 Power Tools to Upgrade Your DIY Projects

In order to skillfully and efficiently complete your planned do-it-yourself projects, you must have the right combination of exceptional power...

Education4 days ago

4 Things to Look into for Reduced College Tuition

Paying for college is never easy, especially as costs continue to rise. The smartest thing that any would-be student can...

Business5 days ago

Digital Healthcare is Making it Easier and More Affordable to Stay Healthy

It’s safe to say that technology is now fully ingrained into our everyday lives by bringing information, resources, products, and...

ecommerce seo ecommerce seo
Tech5 days ago

Top 5 Reasons Why Your E-Commerce Website Needs an Ethical SEO Services

The e-commerce business is one of the most stringent sectors to compete. There are already 1.3 million e-commerce sites in...

Health6 days ago

What Foods to Avoid if You Are Prone to Cavities

Cavities are caused by a buildup of bacteria on the teeth. Bacteria creates plaque, which is responsible for damaging protective...

General3 weeks ago

Country-Chic Styles to Try This Summer

Country-Chic Styles to Try This Summer Getting your summer style ready to go is a must to ensure that you’re...

Lifestyle3 months ago

Independent Fashion Brands to Try From Around the World

With summer just around the corner, it’s time to add some new and refreshed styles to your wardrobe. With both...

Business4 months ago

Spirit Business in China is Booming

The worldwide commercial center has seen fast changes equivalent to the ascent and fall of economies and the determined, exponential...

Lifestyle5 months ago

The Ultimate Guide to Coordinate Bridesmaid Dresses

There may be many bridesmaids at your wedding but, bridesmaid dresses can also different as it is the unsaid rule...

Health5 months ago

The Origins of Community Care

Nowadays, most people have some concept, big or small of community care. Jobs in the field are constantly growing, and...

Lifestyle5 months ago

4 Things You Need to Take on Your Honeymoon

The big day has been and gone and it’s time to set sail for the exotic honeymoon destination. You might...

Travel6 months ago

No Fuss, No Muss – Find out What You’re Missing from Serviced Offices

The serviced office industry has more than gone worldwide. It has transformed modern business in the last forty years to...

Automobile7 months ago

3 websites you can visit to sell your used car for a good price

If you own an automobile, there are high chances that at some point you will start planning to sell it...

Lifestyle7 months ago

A Man’s Style Guide for the Fall

It’s often easy to succumb to pressures of the cold and wet weather that Winter brings by throwing your oldest...

Education8 months ago

Education Aims, Working Position And Its Meanings of Young Nation

The process of defining the meaning of education is problematic and re-conceptualized. An example of everyday life. A multinational company...

Categories

Archives

Trending