Connect with us

Entertainment

Robert Simonds’ STX and The Cross Platform Strategy

Robert Simonds’ STX and The Cross Platform Strategy

Apart from focussing on producing star studded mid budget movies, STX Entertainment Chairman and CEO Robert Simonds has been aiming at bringing together the true power of talent by bringing stars on various technology platforms. With huge success of productions from STXtelevision and STXdigital, the company is soaring high towards unlocking new avenues of entertainment like VR, social media and more. Here are two ways STX Entertainment is revolutionizing how we view content:

STXdigital to Target the Facebook Community

There is no denying that Facebook has become a platform for information, communication and entertainment for people around the world. More people are using the social media platform to consume high quality content, than any other means these days. Owing to the multiple viewing platforms that are now made available by Facebook, the demand for immersive and entertaining content is more than ever.

This is why Robert Simonds, STX Entertainment Chairman and CEO, has announced a Facebook exclusive series called Pop Now. The show is a redesigned version of the traditional late night talk shows, which allows the stars and celebrities to connect with their fans around the world in real time. By eliminating the “host” in a talk show, Pop Now will feature a new celebrity every time, giving them a platform to talk about their personal projects, upcoming movies, TV shows, new music, or to simply engage in an interaction.

The series follows no specific format, allowing the stars to provide a truly personal and unique experience to their fans. Bob Simonds’ team plans to produce multiple formats of every individual segment of Pop Now so that the audience can enjoy their favourite stars’ content via various Facebook channels such as FB Live, Newsfeed, Instagram, and 360 Video.

Immersive VR Content with STXsurreal

According to Bob Simonds in linkedin profile, STX Entertainment aims to “unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content.” By announcing the cross platform entertainment strategy,

After acquiring Surreal in 2016, the studio began work on producing and distributing high quality immersive VR content under the title STXsurreal. Their 2017 short feature Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge was nominated for a Daytime Emmy Award. STXsurreal also announced a partnership with Horizon Media which involves developing and producing VR and immersive content for UNCVR, brand’s new unit. A new concept live action short film series The Limit, featuring Michelle Rodriguez, is soon to be released by STXsurreal.

Considering the pace at which STX Entertainment is bringing together various platforms to give both stars and audiences a revolutionary experience, it is safe to say that Robert Simonds’ venture will soon be a leading player in the entertainment industry.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

PS5: Everything You Need To Know About Sony's Next Gaming Console PS5: Everything You Need To Know About Sony's Next Gaming Console
Entertainment2 weeks ago

PS5: Everything You Need To Know About Sony’s Next Gaming Console

When it comes to next-generation gaming, we might think about upcoming consoles like PS5, Xbox series X, etc. As the...

How To Find Your Dream Job? How To Find Your Dream Job?
Business3 weeks ago

How To Find Your Dream Job?

Many people looking for their dream job don’t even know what they aspire to. Therefore, it makes sense to first...

The Benefits Of Running A Sustainable Business That Supports A Charity The Benefits Of Running A Sustainable Business That Supports A Charity
Business3 weeks ago

The Benefits Of Running A Sustainable Business That Supports A Charity

Running a sustainable business is quite a responsible decision. These days, it’s an even more popular choice to have such...

Marketing Case Study: How FindNerd Achieved Success Marketing Case Study: How FindNerd Achieved Success
Marketing3 weeks ago

Marketing Case Study: How FindNerd Achieved Success

Project Introduction FindNerd, a phenomenal online project management tool and a collaborative technical, social platform for all technocrats were launched...

US business listing directory US business listing directory
Marketing4 weeks ago

10 US Business Directories For Local Listings

Business listing sites are considered as a source of traffic and trust among business owners. Every small business striving to...

The Embroidery Toolkit The Embroidery Toolkit
General4 weeks ago

The Embroidery Toolkit

Embroidery is one of the most popular crafting hobbies, perhaps because the same tools and skills can be used to...

Sports1 month ago

Feeling Run Down?

We’re currently living through a difficult time for the world. Many of us are forced to remain indoors, working from...

Business1 month ago

Basic Reasons Graphic Design Boost Your Marketing Strategy

It is said that man is a visual creature who likes to identify things based on their image. The human...

General1 month ago

Novak Djokovic takes part in the 'All In Challenge' to help fight hunger

As most of the countries worldwide have hit lockdown, people have been dwelling on several means to keep themselves busy...

Autos2 months ago

How Suspension in your Automobile will Improve your Travel

Many people often think of speed, the roar, and the engine when choosing the car they want. Often people do...

Business2 months ago

How Can Product Owner Develop Stakeholder Management Strategy?

All the organizations require a proper stakeholder management-based strategy so that the goals of the organization can be achieved most...

Tech2 months ago

How To Display A Live Facebook Feed To Your WordPress Website

Around 22% of the global population uses Facebook. Such a large number of user-base suggests that Facebook truly has the...

wordpress-hosting wordpress-hosting
Tech2 months ago

5 Criteria of the Best WordPress Hosting to Know Before Buying

The best WordPress hosting, how to choose it? For many bloggers and website owners, there must be a question that...

Tech2 months ago

Agile BI – All You Would Like To Know

The name says it all. As we talk about one of the most revolutionary approaches in the world of business...

Lifestyle2 months ago

8 Best Ways to Save Money When Shopping

If you want to save money when grocery shopping or each time you make a purchase, then you have to...

Categories

Archives

Trending