Connect with us

Entertainment

Robert Simonds’ STX and The Cross Platform Strategy

Robert Simonds’ STX and The Cross Platform Strategy

Apart from focussing on producing star studded mid budget movies, STX Entertainment Chairman and CEO Robert Simonds has been aiming at bringing together the true power of talent by bringing stars on various technology platforms. With huge success of productions from STXtelevision and STXdigital, the company is soaring high towards unlocking new avenues of entertainment like VR, social media and more. Here are two ways STX Entertainment is revolutionizing how we view content:

STXdigital to Target the Facebook Community

There is no denying that Facebook has become a platform for information, communication and entertainment for people around the world. More people are using the social media platform to consume high quality content, than any other means these days. Owing to the multiple viewing platforms that are now made available by Facebook, the demand for immersive and entertaining content is more than ever.

This is why Robert Simonds, STX Entertainment Chairman and CEO, has announced a Facebook exclusive series called Pop Now. The show is a redesigned version of the traditional late night talk shows, which allows the stars and celebrities to connect with their fans around the world in real time. By eliminating the “host” in a talk show, Pop Now will feature a new celebrity every time, giving them a platform to talk about their personal projects, upcoming movies, TV shows, new music, or to simply engage in an interaction.

The series follows no specific format, allowing the stars to provide a truly personal and unique experience to their fans. Bob Simonds’ team plans to produce multiple formats of every individual segment of Pop Now so that the audience can enjoy their favourite stars’ content via various Facebook channels such as FB Live, Newsfeed, Instagram, and 360 Video.

Immersive VR Content with STXsurreal

According to Bob Simonds in linkedin profile, STX Entertainment aims to “unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content.” By announcing the cross platform entertainment strategy,

After acquiring Surreal in 2016, the studio began work on producing and distributing high quality immersive VR content under the title STXsurreal. Their 2017 short feature Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge was nominated for a Daytime Emmy Award. STXsurreal also announced a partnership with Horizon Media which involves developing and producing VR and immersive content for UNCVR, brand’s new unit. A new concept live action short film series The Limit, featuring Michelle Rodriguez, is soon to be released by STXsurreal.

Considering the pace at which STX Entertainment is bringing together various platforms to give both stars and audiences a revolutionary experience, it is safe to say that Robert Simonds’ venture will soon be a leading player in the entertainment industry.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Health Informatics – The Strong Future of Healthcare Health Informatics – The Strong Future of Healthcare
Health1 day ago

Health Informatics – The Strong Future of Healthcare

“The art of medicine consists of amusing the patient while nature cures the disease.” – Voltaire Check across any industry...

Garden Shed Buying Guide Garden Shed Buying Guide
Home Improvement3 days ago

Garden Shed Buying Guide

Are you searching for the best and attractive solution for storing the extra items of the house? Do you also...

6 Most Common Gynaecology Surgeries and Procedures 6 Most Common Gynaecology Surgeries and Procedures
Health3 days ago

6 Most Common Gynaecology Surgeries and Procedures

Have you been advised by your Singapore gynaecologist that to further examine a GYN problem, you need a procedure?  You...

3 Keys if You Want to Look Better 3 Keys if You Want to Look Better
Health1 week ago

3 Keys If You Want to Look Better

Are you generally happy with your look these days? In the event you said no, what steps can you take...

What Can You Do to Strengthen Your Business What Can You Do to Strengthen Your Business
Business1 week ago

What Can You Do to Strengthen Your Business?

Operating a business means you have a lot of weight on your shoulders to say the least. With that in...

Should You Buy Real Estate At The End Of 2020 Should You Buy Real Estate At The End Of 2020
Investments1 week ago

Should You Buy Real Estate At The End Of 2020

Experts analyzed the prospects and possible scenarios for the development of events. Residents of the US are warned about the...

How To Be A Confident Person How To Be A Confident Person
Life Hacks1 week ago

How To Be A Confident Person

Attractive, confident, funny, charismatic. These are some characteristics that define an alpha individual. While we all know what the goal...

Why Do Cats Get Diarrhea? Why Do Cats Get Diarrhea?
Pets2 weeks ago

Why Do Cats Get Diarrhea?

If you’re a pet owner, then you’ll know that one of the most common problems you need to deal with...

Common Reasons For Visiting An Orthopaedic Surgeon Common Reasons For Visiting An Orthopaedic Surgeon
Health2 weeks ago

Common Reasons For Visiting An Orthopaedic Surgeon

Have you suffered regular knee or back pain? Do you feel tired or stiff for a long time after resting...

Best Wholesale Beauty Product Suppliers In 2020 Best Wholesale Beauty Product Suppliers In 2020
Business2 weeks ago

Best Wholesale Beauty Product Suppliers In 2020

Beauty products include a range of goods that are used to care and enhance the appearance of your face, hair,...

Understanding The Benefits and Uses Of Reusable, Washable Breast Pads Understanding The Benefits and Uses Of Reusable, Washable Breast Pads
General3 weeks ago

Understanding The Benefits and Uses Of Reusable, Washable Breast Pads

Breast pads are every mother’s best friend post the delivery. They’ve been a lifeline for various reasons and from numerous...

Big Things A Digital Marketing Business Conducts Big Things A Digital Marketing Business Conducts
Tech3 weeks ago

Big Things A Digital Marketing Business Conducts

The customary word “ad” is defined as a communication procedure between the group of onlookers and the imminent business moving...

International Shipping In A Global Pandemic International Shipping In A Global Pandemic
Business3 weeks ago

International Shipping In A Global Pandemic

The Covid-19 pandemic completely turned the world on its head, in more ways than one. Beyond the devastating medical challenges,...

8 Ways To Reduce Stoke Risk 8 Ways To Reduce Stoke Risk
Health3 weeks ago

8 Ways To Reduce Stoke Risk

Stroke is the fifth leading cause of death in the United States. To help you understand how severe and common...

Top Whey Protein Recipes To Lose Your Body Fat Top Whey Protein Recipes To Lose Your Body Fat
Lifestyle4 weeks ago

Top Whey Protein Recipes To Lose Your Body Fat

Losing weight and keeping the kilos off is not an easy thing to do. Everything from what you consume to...

Categories

Archives

Trending