Connect with us

Entertainment

Robert Simonds’ STX and The Cross Platform Strategy

Robert Simonds’ STX and The Cross Platform Strategy

Apart from focussing on producing star studded mid budget movies, STX Entertainment Chairman and CEO Robert Simonds has been aiming at bringing together the true power of talent by bringing stars on various technology platforms. With huge success of productions from STXtelevision and STXdigital, the company is soaring high towards unlocking new avenues of entertainment like VR, social media and more. Here are two ways STX Entertainment is revolutionizing how we view content:

STXdigital to Target the Facebook Community

There is no denying that Facebook has become a platform for information, communication and entertainment for people around the world. More people are using the social media platform to consume high quality content, than any other means these days. Owing to the multiple viewing platforms that are now made available by Facebook, the demand for immersive and entertaining content is more than ever.

This is why Robert Simonds, STX Entertainment Chairman and CEO, has announced a Facebook exclusive series called Pop Now. The show is a redesigned version of the traditional late night talk shows, which allows the stars and celebrities to connect with their fans around the world in real time. By eliminating the “host” in a talk show, Pop Now will feature a new celebrity every time, giving them a platform to talk about their personal projects, upcoming movies, TV shows, new music, or to simply engage in an interaction.

The series follows no specific format, allowing the stars to provide a truly personal and unique experience to their fans. Bob Simonds’ team plans to produce multiple formats of every individual segment of Pop Now so that the audience can enjoy their favourite stars’ content via various Facebook channels such as FB Live, Newsfeed, Instagram, and 360 Video.

Immersive VR Content with STXsurreal

According to Bob Simonds in linkedin profile, STX Entertainment aims to “unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content.” By announcing the cross platform entertainment strategy,

After acquiring Surreal in 2016, the studio began work on producing and distributing high quality immersive VR content under the title STXsurreal. Their 2017 short feature Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge was nominated for a Daytime Emmy Award. STXsurreal also announced a partnership with Horizon Media which involves developing and producing VR and immersive content for UNCVR, brand’s new unit. A new concept live action short film series The Limit, featuring Michelle Rodriguez, is soon to be released by STXsurreal.

Considering the pace at which STX Entertainment is bringing together various platforms to give both stars and audiences a revolutionary experience, it is safe to say that Robert Simonds’ venture will soon be a leading player in the entertainment industry.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Autos1 day ago

How to Organize Your Garage

Do you have so much stuff in your garage, your car is left out in the cold? Keep reading. Your...

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Business7 days ago

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe

Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...

4 Surprising Ways SaaS Can Be A Game Changer For Small Business 4 Surprising Ways SaaS Can Be A Game Changer For Small Business
Business1 week ago

4 Surprising Ways SaaS Can Be A Game Changer For Small Business

The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Tech2 weeks ago

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business

Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...

5 Tips to Avoid Federal Tax Penalty For Taxpayers 5 Tips to Avoid Federal Tax Penalty For Taxpayers
Finance3 weeks ago

5 Tips to Avoid Federal Tax Penalty For Taxpayers

When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...

Spy App For Android A Tool For Keeping Workplace Spy App For Android A Tool For Keeping Workplace
Tech4 weeks ago

Spy App For Android A Tool For Keeping Workplace

Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...

How to Create A Backyard Zen Oasis How to Create A Backyard Zen Oasis
Home Improvement1 month ago

How to Create A Backyard Zen Oasis

The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...

Mistakes You Need to Avoid When Preparing Your CV Mistakes You Need to Avoid When Preparing Your CV
Education1 month ago

Mistakes You Need to Avoid When Preparing Your CV

Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....

Home Decor Trends For 2021: What You Can Expect Home Decor Trends For 2021: What You Can Expect
Home Improvement1 month ago

Home Decor Trends For 2021: What You Can Expect

This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...

5 Ways to Protect Your Teeth This Christmas 5 Ways to Protect Your Teeth This Christmas
Health1 month ago

5 Ways to Protect Your Teeth This Christmas

Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...

How to Create A Referral Marketing Program In 6 Easy Steps How to Create A Referral Marketing Program In 6 Easy Steps
Marketing2 months ago

How to Create A Referral Marketing Program In 6 Easy Steps

You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech2 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

4 Reasons For Your Teeth Becoming Sensitive 4 Reasons For Your Teeth Becoming Sensitive
Health2 months ago

4 Reasons For Your Teeth Becoming Sensitive

Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...

How To Keep Your Business Clean & Sanitised How To Keep Your Business Clean & Sanitised
Business2 months ago

How To Keep Your Business Clean & Sanitised

If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...

The Impact Of Covid-19 on Commercial Property The Impact Of Covid-19 on Commercial Property
Business2 months ago

The Impact Of Covid-19 on Commercial Property

The lives of people all over the world have been completely altered as a result of Covid-19, with businesses struggling...

Categories

Archives

Trending