Connect with us

Marketing

Marketing Your Business With Custom Sticker

The word ‘custom’ is quite crucial in today’s world as the competition is so incredibly fierce. Generic concepts simply do not work anymore and you constantly have to do something to stand out. If you want to be successful, that is! Marketing is an important aspect for any company, be it big or small and one very interesting marketing tool is sticker! You might be surprised how much this little genius could do to expand your brand identity. It could carry your brand name to places it had never been before, from car bumpers to office stationary to doors and windows and whatever else you can think of! All you have to do is create a powerful design.

Once you have your thinking cap on, take a look through some of the basic parameters you need to consider when designing your custom sticker.

Marketing Your Business With Custom Sticker

View Source

Size

Well as they say, size does matter! And the size of your sticker matters too. If you are planning to distribute stickers in the hope that they will be used, it is better to keep it small. Save all the life-size ones for your own use! Smaller stickers are less overpowering encouraging others to use them and less troublesome to distribute. You could even opt for the more standardized sizes when planning nametags or bumper stickers.

Marketing Your Business With Custom Sticker

View Source

Shape

If you notice, stickers are usually of regular shapes like circles, squares and rectangles, with the design imprinted within this space. They are a good way to go if you want to tread the conventional path. For something unique, you could opt for stickers of unusual shapes. While designing stickers for vehicles, designers often opt for unusual shapes as it helps them arrest the attention of the targeted viewers. Although they might cost considerably more, often it might serve your purpose better, think of all those heart-shaped stickers during Valentines’ Day! Your uniquely shaped sticker will grab more eyeballs as well.

Graphics

It is always better to incorporate some kind of graphics in your sticker instead of making it entirely textual. The more colourful it is the more attention it will grab. A bright and colourful graphic is more likely to leave a lasting impression on the reader than a monochrome or pure textual one.

Marketing Your Business With Custom StickerView Source

Text

Yes, they are important! Just like a good picture is incomplete without a frame, a good graphic should also be complimented with some text to give the image some con’text’! Punning aside, make sure you use very legible fonts that can be clearly read at a glance. Remember, when it comes to stickers, first impressions are often the last.

Marketing Your Business With Custom Sticker

 View Source

Sticker Stock

The stock determines how the sticker will look. White vinyl or paper is opaque and becomes more opaque when printed with ink. A clear vinyl substrate will remain almost clear even when the ink is applied. An interesting effect can be created by printing a layer of white ink on clear vinyl followed by coloured ink, as it will give you an opaque design on a clear stock!

Marketing Your Business With Custom Sticker

View Source

Branding

If the purpose of your sticker is primarily to promote your business, it is a good idea to incorporate the brand logo in there somehow. Whether it is the colour scheme of your logo, your motto or the logo itself, a part of the company identity will lend some gravity to the sticker as well.

Marketing Your Business With Custom Sticker View Source

Simplicity

In a fit of exuberant creativity, do not crowd the poor sticker with too many elements. Remember, simplicity works best as it makes the sticker easily and quickly deciphered by the reader, which is absolutely essential. Even if you create the next masterpiece via your sticker, it would really be a waste if no one understood it!

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Recent Posts

garage door garage door
Home Improvement15 hours ago

Manual vs Electric Garage Doors: The Pros and Cons

When you make a forward towards the technology arena, then electronic and tech-based equipment are considered to be of utmost...

google image google image
General16 hours ago

What If One Day Google Shuts Down Forever?

Once upon a time, Marshall McLuhan, a Canadian Media Theorist, described the world a “Global Village.’’ To think of it...

Home Improvement16 hours ago

7 Simple Steps For Your Home Improvement Project In 2020

Home improvement is astonishing. Home remodeling plays an important role to make your home look more appealing. Changing settings for...

Finance5 days ago

Tips For Selecting Best Pre-settlement Funding Company

Are you trying to find one of the best pre-settlement funding companies, but you are not aware of the factors...

Business5 days ago

Wish to Ensure Improved Customer Experience? Use the Innovative Salesforce Customer 360 Data Manager

Salesforce, during the latest conference at Connections 2019, announced that it would be launching a service that would be dedicated...

General6 days ago

Building Your Website with WordPress Themes: Do’s and Don’ts

Why Opt For WordPress To Build Your Website? The first thing to know is what exactly WordPress development is. It...

Business7 days ago

Heralding the Next Phase of Advanced AI

With the advancements in tech gaining a new blazing-fast pace, the world has been changing more rapidly than ever in...

Business1 week ago

What Are the Different Wedding Photography Styles?

In wedding photography, the main focus is on the wedding couple. After all, the whole event revolves around these two...

Business1 week ago

7 Reasons Why You Need to Hire a Professional for Your Video Marketing Campaign

Benefits of Video Production Companies Did you know that companies using video content experience a 41% increase in traffic through...

Business1 week ago

Examining 5 Latest Trends in Packing Design

Businesses that don’t carefully plan their packaging design are setting themselves up for failure. All of the trends in packing...

Home Improvement2 weeks ago

5 Contractors Every Homeowner Should Have on Speed Dial

Being a homeowner or a landlord are particularly responsible tasks. There are many things that can go wrong but these...

Business2 weeks ago

How does Blockchain Help to Enhance Security for your Business?

Blockchain technology has been associated with cryptocurrencies for the most part. But it plays such an essential role in cybersecurity...

Comparium-Automated-Website-Testing-Tool-780x470 Comparium-Automated-Website-Testing-Tool-780x470
Tech2 weeks ago

Comparium : Automated Website Testing Tool

Nowadays, growing an online business is not an easy task due to the higher competitors available in the market. You...

Travel2 weeks ago

Seven Awesome Family-Friendly Places to Visit This 2020

Family trips should be an annual thing, don’t you agree? It’s during those moments that we make the best memories....

tungsten wedding tungsten wedding
Lifestyle3 weeks ago

How to choose the perfect tungsten wedding band

Rings are important for every wedding. That’s how they symbolize the promise that people make to stay together forever. You...

Categories

Archives

Trending