The word ‘custom’ is quite crucial in today’s world as the competition is so incredibly fierce. Generic concepts simply do not work anymore and you constantly have to do something to stand out. If you want to be successful, that is! Marketing is an important aspect for any company, be it big or small and one very interesting marketing tool is sticker! You might be surprised how much this little genius could do to expand your brand identity. It could carry your brand name to places it had never been before, from car bumpers to office stationary to doors and windows and whatever else you can think of! All you have to do is create a powerful design.
Once you have your thinking cap on, take a look through some of the basic parameters you need to consider when designing your custom sticker.
Well as they say, size does matter! And the size of your sticker matters too. If you are planning to distribute stickers in the hope that they will be used, it is better to keep it small. Save all the life-size ones for your own use! Smaller stickers are less overpowering encouraging others to use them and less troublesome to distribute. You could even opt for the more standardized sizes when planning nametags or bumper stickers.
If you notice, stickers are usually of regular shapes like circles, squares and rectangles, with the design imprinted within this space. They are a good way to go if you want to tread the conventional path. For something unique, you could opt for stickers of unusual shapes. While designing stickers for vehicles, designers often opt for unusual shapes as it helps them arrest the attention of the targeted viewers. Although they might cost considerably more, often it might serve your purpose better, think of all those heart-shaped stickers during Valentines’ Day! Your uniquely shaped sticker will grab more eyeballs as well.
It is always better to incorporate some kind of graphics in your sticker instead of making it entirely textual. The more colourful it is the more attention it will grab. A bright and colourful graphic is more likely to leave a lasting impression on the reader than a monochrome or pure textual one.
Yes, they are important! Just like a good picture is incomplete without a frame, a good graphic should also be complimented with some text to give the image some con’text’! Punning aside, make sure you use very legible fonts that can be clearly read at a glance. Remember, when it comes to stickers, first impressions are often the last.
The stock determines how the sticker will look. White vinyl or paper is opaque and becomes more opaque when printed with ink. A clear vinyl substrate will remain almost clear even when the ink is applied. An interesting effect can be created by printing a layer of white ink on clear vinyl followed by coloured ink, as it will give you an opaque design on a clear stock!
If the purpose of your sticker is primarily to promote your business, it is a good idea to incorporate the brand logo in there somehow. Whether it is the colour scheme of your logo, your motto or the logo itself, a part of the company identity will lend some gravity to the sticker as well.
In a fit of exuberant creativity, do not crowd the poor sticker with too many elements. Remember, simplicity works best as it makes the sticker easily and quickly deciphered by the reader, which is absolutely essential. Even if you create the next masterpiece via your sticker, it would really be a waste if no one understood it!
Maximum Power: Update Your Old House for Modern Electrical Needs
An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...
Key Techniques To Learn On A First Aid Course
Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....
Best Tips For Managing Your Building and Construction Projects
Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...
How To Choose The Best Locksmith For The Job
The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....
5 Modern Conservatory Ideas To Create A Serene Escape
Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...
4 Different Types Of Lifting Equipment For A Construction Site
One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...
5 Tips That Can Help Your Business Flourish
Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...
Why First Aid Training Is Essential For Your Business
Introduction All employers, depending on the establishment, should organize and provide basic appropriate conditions for lunch breaks as well as...
Are You Covered? Tips For Finding Affordable Health Insurance For Your Whole Family
If you are in the market for health insurance, you may be overwhelmed by the many different features and the...
How to Prevent Potential Hazards In A Lab
Unfortunately, lab accidents can happen. When they do, the consequences can be very serious. Some of the most common lab...
How to Extend Your UK Spouse Visa
The UK spouse visa is also known as a UK marriage visa. The UK spouse visa allows married partners of...
How Best Is Automation Helping The Retail Industry to Survive?
“In the post Covid-19 world, the only place cos are willing to invest is in automation. The return on investment...
Best Artificial Intelligence Trends to Watch Out In 2021
Technologies are getting advanced day by day, and according to that, the developers and the mobile app development companies should...
Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm
Many people all over the world have compared the cryptocurrency market to the wild West, largely because of the fact...
Which VPN Is Best For The Windows 10?
VPN is necessary whether you are doing personal or professional activities. Fully secure VPN for the Windows 10 are hard...
Tech6 years ago
Creating An e-Commerce Website
Tech6 years ago
Design Template Guidelines For Mobile Apps
Business5 years ago
The Key Types Of Brochure Printing Services
Travel9 years ago
Who Else Wants Also Nfl Hat
General6 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech6 years ago
Climb Google Using These Checklists
Health7 years ago
Health Supplements For Sports Activities Nutrition