The word ‘custom’ is quite crucial in today’s world as the competition is so incredibly fierce. Generic concepts simply do not work anymore and you constantly have to do something to stand out. If you want to be successful, that is! Marketing is an important aspect for any company, be it big or small and one very interesting marketing tool is sticker! You might be surprised how much this little genius could do to expand your brand identity. It could carry your brand name to places it had never been before, from car bumpers to office stationary to doors and windows and whatever else you can think of! All you have to do is create a powerful design.
Once you have your thinking cap on, take a look through some of the basic parameters you need to consider when designing your custom sticker.
Well as they say, size does matter! And the size of your sticker matters too. If you are planning to distribute stickers in the hope that they will be used, it is better to keep it small. Save all the life-size ones for your own use! Smaller stickers are less overpowering encouraging others to use them and less troublesome to distribute. You could even opt for the more standardized sizes when planning nametags or bumper stickers.
If you notice, stickers are usually of regular shapes like circles, squares and rectangles, with the design imprinted within this space. They are a good way to go if you want to tread the conventional path. For something unique, you could opt for stickers of unusual shapes. While designing stickers for vehicles, designers often opt for unusual shapes as it helps them arrest the attention of the targeted viewers. Although they might cost considerably more, often it might serve your purpose better, think of all those heart-shaped stickers during Valentines’ Day! Your uniquely shaped sticker will grab more eyeballs as well.
It is always better to incorporate some kind of graphics in your sticker instead of making it entirely textual. The more colourful it is the more attention it will grab. A bright and colourful graphic is more likely to leave a lasting impression on the reader than a monochrome or pure textual one.
Yes, they are important! Just like a good picture is incomplete without a frame, a good graphic should also be complimented with some text to give the image some con’text’! Punning aside, make sure you use very legible fonts that can be clearly read at a glance. Remember, when it comes to stickers, first impressions are often the last.
The stock determines how the sticker will look. White vinyl or paper is opaque and becomes more opaque when printed with ink. A clear vinyl substrate will remain almost clear even when the ink is applied. An interesting effect can be created by printing a layer of white ink on clear vinyl followed by coloured ink, as it will give you an opaque design on a clear stock!
If the purpose of your sticker is primarily to promote your business, it is a good idea to incorporate the brand logo in there somehow. Whether it is the colour scheme of your logo, your motto or the logo itself, a part of the company identity will lend some gravity to the sticker as well.
In a fit of exuberant creativity, do not crowd the poor sticker with too many elements. Remember, simplicity works best as it makes the sticker easily and quickly deciphered by the reader, which is absolutely essential. Even if you create the next masterpiece via your sticker, it would really be a waste if no one understood it!
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