A study published in the North American blog 97thFloor showed that of the 100 companies in the Fortune 100, 29 were with the results “negative” content on the first page of Google when you type their name on the engine. Negative results, that is to say transcript of decisions adverse to the business or its brand justices, campaigns of denigration texts protest sites or harsh comments or customers (ex) employees unhappy.
On the net, we can talk about you good or bad and the impact can be very significant and lasting.
More insidious, less clear and a dramatic fall in the prices of shares, but equally or more harmful in the long term, the deficit picture accompanies almost always negative rumors. Its effects are more difficult to quantify and often, it will seek the views, even years after the buzz, to assess the sustainability or otherwise of the negative impact.
Correct your e-reputation in a Positive Buzz
Internet, through strategies of buzz and viral marketing is now an integral part of some communication plans. A buzz orchestrated by the agencies and their clients can generate positive effects.
Web 2.0 tools have created a new paradigm now, customers, consumers, patients, politicians, citizens, companies, officers, directors, employees; union members express themselves freely on the net. They can join together in communities, converse with them, putting pressure on other groups. All these investments are carried out in real time. In this new model of real-time conversation, the media gradually transformed.
On the other hand, the Internet is gradually present in the creation of content by producing or providing content on wikis, blogs, video platforms, social bookmarks, writing comments on news sites, giving his opinions on products or services or by voting online for products or information. More and more sites have a large part of their contents or almost all produced by the user: the comments of a blog, contributions of articles on a collaborative news, videos and photos on a website loaded Dailymotion or Flickr, sheets wikis. We talk about UGC User Generated Content for designating any content produced by the user of these services.
– 93% of Internet users would be at least one Web 2.0 services, 73% for and 66% for forums blogs reveals the TS survey of January 2008
– 75% of Web 2.0 users are contributing to at least one service: first community networks and forums, photo sharing sites, blogs and chats.
These users, actively working to content published on the net are all “micro-media” may give an opinion on a brand, a company, an individual and to make or break their online reputation or at least, there contribute.
Internet is a tremendous opportunity to increase its visibility at a lower cost, build lasting relationships with its privileged public and extend its influence. Buy real instagram followers and take advantage of the network boost its brands and market share.
Why Is Quantity Surveying Essential in Construction Industry
Quantity surveying is an essential part of the Australian construction industry. It is the process of calculating and estimating the...
How to Maintain Upholstered Furniture
No matter if you have pets or kids, maintaining your upholstered furniture is quite a challenge. Even though vacuuming it...
How Do I Find a Good Bubble.io Developer?
Finding a good bubble developer to help build your app or digital product can seem challenging. How can you choose...
When is a right time for home repairs?
Summer is a popular time for a renovation around the globe. While it is true that bright days and warm...
Top 15 Alteryx Competitors
The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...
Latest Wedding Trends for 2023
If you’re planning on getting married this year, chances are you’re probably overwhelmed and confused when it comes to wedding...
Tips To Make The Most Of Your City Break In London!
London is one of the best cities in the world, known for its quintessentially British culture, great nightlife, fantastic museums...
The Ultimate Guide To Packing For A Trip To London
London is one of the best cities in the world, known for it’s rich history, quintessentially British culture, the best...
Top 15 Web Development IDEs
The web development field has seen sustainable growth throughout the years. As technology is advancing, so is the web development...
12 Key DevOps Programming Languages to Still Popular in 2022
“DevOps is not a goal, but a never-ending process of continual improvement.” – Jez Humble Delivering the finest of services...
Festival Fashion Style Tips For 2022
Summer is well and truly here and with that comes the festival season! From the biggest stars performing on stage...
4 Tips For Making Your Wardrobe More Sustainable
Everyone is trying to make more of an effort to make their wardrobe more sustainable, but often are unsure where...
7 tips on how to organize a budget-friendly move
If you are planning a move any time soon, you might be worried about all the expenses that wait for...
Metal Roof Colors: How to Select the Best Color for a New Roof
Choosing the right type of material for your roof is enough of a hassle already that the question of choosing...
Simple Ways To Feel More Confident At The Gym
If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...
Tech7 years ago
Creating An e-Commerce Website
Tech7 years ago
Design Template Guidelines For Mobile Apps
Business7 years ago
The Key Types Of Brochure Printing Services
Business3 years ago
What Is AdsSupply? A Comprehensive Review
Travel10 years ago
Who Else Wants Also Nfl Hat
General7 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech8 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech7 years ago
Climb Google Using These Checklists