Connect with us

Education

First Aid Advert

A TV advert from St John Ambulance has hit the headlines recently for shocking people into learning basic first aid skills. A boy falls from a tree with a sickening thud whilst his father is distracted by a mobile phone. A woman trained in emergency first aid rushes outside, but it turns out that she is elsewhere and simply collecting her washing in from the rain. The father, meanwhile, is left screaming for help by his unconscious son as he does not know how to help him survive.

The first aid charity says that more than half of parents (55%) lack the skills necessary to save their child in the event of a life-threatening accident. So Sue Killen, chief executive of St John Ambulance, is pleased by the advert’s response. She said:

“We know some people were a little shocked by the advert but as one Twitter user said: ‘I’d rather be scared by an ad than scared because I couldn’t save someone’. We’re really pleased with the way people have responded and that tens of thousands more people can be the difference between life and death.”

First Aid Advert

Thousands of new people have started following the charity on social media platforms such as Facebook and Twitter, and there has been a 62% rise in bookings for first aid courses. Ideally, everybody would have to attend a first aid at work course which would equip people with the basic skills needed to deal with such a situation. Emma Sheppard, acting director of brand, communications and fundraising at St John Ambulance, explains:

“We don’t want to be shocking for the sake of it but we’ve found that people have apathy towards first aid and a powerful message is proven to get people to take action. Many people think someone who knows what to do is going to be there. Unfortunately, that’s not always going to be the case and that’s the point we try and get across in the advert.”

First Aid Advert

First aid at work courses cover skills which can be applied to everyday life. One never knows when an accident may happen, so it is important that as many people as possible are qualified in basic first aid. The thought of not being able to help whilst a loved one is dying in front of you is horrific. First aid at work training is accessible to a vast majority of the adult working population, as Sue Killen points out; there is no excuse for not knowing how to save somebody’s life. She said:

“It’s devastating to find that over half of parents wouldn’t have the first aid confidence to save their own child’s life. And it’s not just parents. Over 40% of people admit that it would take something as severe as the death of a loved one to make them learn first aid.”

Do not be one of the percentages of people who wouldn’t know what to do if confronted with an emergency. Sign up to a training course and get skilled.

About the Author – Sarah Makinson is a regular contributor to a variety of blogs, including the one at St John Ambulance.

Continue Reading

Recent Posts

Business2 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle3 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing3 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Business3 months ago

Avoiding the Wrong Kind of Growth

Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...

Business3 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Tech6 months ago

What Is The Difference Between Cyber Attacks and Cyber Threats?

If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...

Marketing6 months ago

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...

Business7 months ago

How Relevant Life Insurance Plans Can Future-Proof Your Business

Last year, UK inflation reached the highest level that it had been for decades. The markets became unsteady and nervous...

Autos7 months ago

In a Car Accident? Here’s How to Find a Great Lawyer

If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...

Education7 months ago

Considering Therapy? Here’s a Few Common Therapy Techniques Explained

If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...

home repairs home repairs
Home Improvement7 months ago

Top 5 Home Repairs You Should Never DIY

DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...

Health7 months ago

The Power of CBD Oil for Relaxation: How to Use it for Sleep and Stress Relief

If you’re struggling to get a good night’s sleep or feeling stressed, try CBD oil. CBD oil has a moment...

General7 months ago

Benefits of Getting your Mobile Phone Repair

Mobile phone repair is a task that needs high skills and experience. That is why we always recommend users trust...

Home Improvement7 months ago

Great Ways To Clean To Get Your Security Deposit Back In Full

Moving is almost always stressful as there are tons of things to plan and do. Getting your security deposit back...

Home Improvement8 months ago

DIY Garage Door Repair: Tips and Tricks for Fixing Common Problems and Maintaining Your System

If your garage door needs to be fixed, wait to call a repairer. Many common problems can be fixed quickly...

Categories

Archives

Trending