Connect with us

Business

Examining 5 Latest Trends in Packing Design

Businesses that don’t carefully plan their packaging design are setting themselves up for failure. All of the trends in packing design show us that it plays an important role. Think about it; there are thousands of brands in the market. Each one is looking for ways to stand out in the crowd. Proper packaging will differentiate your products.

Packaging also plays a crucial role in customers’ buying habits. First impressions are lasting, and packaging is the first thing that they see. Furthermore, colors cause a subconscious emotional reaction,and so it’s essential that the color of the packaging is designed with this in mind. For instance, light blue exhibits a playful mood, while dark blue is considered by many to be more professional.

Product packaging is also a powerful marketing tool. Branded products are highly recognizable and attractive. Make sure that your brand logo is the center of attention. More importantly, make sure you always consider how your products are displayed. Because this is the first impression that many customers are going to have of your brand, so it’s essential to make it a good one.

Five Latest Trends in Packing Design

With that in mind, let’s look at five of the latest trends in packing design.

1. Keep it Smart and Simple

We live in an age of minimalism, and that trend is not going to change anytime soon. More brands are changing their mindset to a “smart and simple” approach. This simple packing philosophy allows businesses to focus more on brand identity.

Following this trend, packaging designers are pulling all elements that are not essential for their products. They are replacing those elements with items that convey their brand’s identity. The core identity of packaging has transformed into color and typeface. It is hence important for these two elements to be used to help foster customer emotion rather than trying to stand out with overly complicated designs.

2. Bold Colors will Work Best

Most shoppers are going to base their first reaction to a product on sight. That is why marketing experts use an idea known as the “Pantone Color System” when designing labels. In layman’s terms, Pantone colors spark several different emotions depending on the combination used.

Therefore, packaging designers are going to design their labels based on this system carefully. For example, we see pink on a lot of dessert packages because it’s a color that’s associated with “sweet.” We see blue on lock packages because that color is associated with “security.”

The Pantone Color System is not just limited to packaging either. You should use it with graphics, logos, company websites, and all forms of print advertisements.

3. Plastic-Free Packaging

The movement for a better environment has caught on, so it’s vital that your business embrace it. We’re starting to see companies back the science behind creating renewable packaging materials. This is one of the trends in packing design that is unlikely to change. In fact, it is expected to continue growing.

It’s good news for businesses too because reducing packaging waste might be a cheaper alternative anyway. There are a lot of areas where you can adopt this into your packaging. For example, manufacturers of bottled water are starting to use recycled plastic to make new bottles.

Plastic has become so embedded in our minds that it’s difficult to break the cycle. It has a ton of functional benefits, which is why it caught on in the first place. One workaround is cellulose-based plastics since it’s biodegradable. Since customers are starting to demand that companies become plastic-free, one can foresee advances in the science behind biodegradable plastics in the coming years.

4. Classic Vintage Style Packaging

Minimalism has brought about the emergence of retro aesthetics. We are living in an age of nostalgia. Just take one trip to the movie theatre to see this phenomenon first-hand. People are being swept away by nostalgia and packaging is not immune to this effect. It is easy to explain if you check out Mountain Dew and the popularity of its retro design.

It is a good idea to cash in on this wave of nostalgia. Creating packing designs with a carefully planned retro feel can generate more sales. The fact is that so many companies are so focused on innovation that they ignore the fact that nostalgia sells.

5. Sustainable Packaging Plays an Important Role

With the drive to a greener planet, the popularity of creating sustainable packaging has never been more critical. People are beginning to become conscious about how the various products that were being used to package their favorite products are damaging the environment. So they are demanding that companies start taking proactive steps to prevent this. It’s a beautiful opportunity for your business to stand out in a crowd.

Find creative ways to use renewable materials for packaging. Not only will it help you bring in loyal customers, but it is a way to help clean up the environment. It’s a win-win situation!

Wrapping it All Up

To summarize everything we’ve discusses so far, customers are much more conscious about the packaging of their favorite products. They pay close attention to labels and every detail. So let’s wrap this up by taking a final look at what makes packaging stand out in a crowd:

Choosing the right colors is important since it portrays emotion. Customers are going to feel a certain way when seeing colors, even though they don’t realize it. Blue makes people feel secure, which is why law enforcement wears this color.

  • Unique packaging does stand out in a crowd, but so does vintage. There is a fine line between unique and nostalgia. The product will dictate the packaging.
  • Make sure packaging is easy to handle. Consumers want simplicity when handling and opening packages.
  • Packaging must be secure. Secure packaging will influence buyers since they want assurance that their product is not damaged when buying it.
  • Customers read labels, so make sure to include all relevant information on your product labels. If you are using plastic-free packaging, then make sure you list it.

The Artwork Abode understands these trends in packing design as they show us that packaging has the potential to transform an average product into a best-seller!

Continue Reading

Recent Posts

Business3 weeks ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business3 weeks ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle4 weeks ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General2 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel4 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General4 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle4 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos4 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business7 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle7 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing8 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Business8 months ago

Avoiding the Wrong Kind of Growth

Growth is vital for any business – some models, like tech start-ups, are built around periods of dramatic, explosive growth...

Business8 months ago

How To Become A Property Developer

There are several reasons why an individual will want to become a property developer. One of the main reasons for...

Tech11 months ago

What Is The Difference Between Cyber Attacks and Cyber Threats?

If you own a business that uses the cloud to manage workloads, you have probably heard of the terms cyberattack...

Marketing11 months ago

3 Types of Marketing Every Small Construction Business Should Do

Construction is a very saturated sector, whether you’re a large or small construction company, so marketing should be at the...

Categories

Archives

Trending