A key part of promoting your website is to make sure that you catch the audience’s eye with good formatting and an eye for detail. There are several things you can do to format your posts and make sure it looks aesthetically pleasing and professional. Formatting is vital for a blog, because the look of the site presents your brand image and conveys what you want to say about yourself or your company. First impressions are everything, so having a good layout and fine formatting will only draw in more viewers.
Use Bitesize Chunks
Readers come to blogs with the intention of having fun, relaxing, and winding down with a little leisure time. Or, alternatively, they are there to find specific information they have searched up. Therefore, people feel intimidated and put off when faced with huge blocks of text.
To avoid this, split the content up into smaller paragraphs. This helps it look a little more pleasing to the eye, and a lot more manageable. A word of warning, though: too many one-line paragraphs can get annoying, too. A healthy balance is important.
Additionally, try to use subheaders so that readers can easily find what they are looking for.
For some blog posts, it can be extremely handy to use text formatting. This includes bold, italics, and potentially underlining key parts of the text. This draws the reader’s eye to the most important information, which they will appreciate for saving time. Furthermore, this adds a visual aid to the text and, once again, makes the text seem less like large blocks.
Another option is to use block-quotes to refer back to central points in the post, or perhaps try using plug-ins to feature relevant social media posts embedded within the text.
Take into consideration that content writing should have the right mix of SEO, advertisement and information. Do not leave it on an amateur’s hands, do it yourself or hire a professional. For example, in Spanishwriterpro you can find the help you need with everything related with texts in Spanish.
Pictures are probably the most popular visual aid. When choosing images to go on your site, try to look for ones with the correct resolution and the right color scheme to match the rest of the page. Better yet, take your own pictures to use.
If you want to branch out into graphics, try using free sites such as Canva, which make it really easy to design infographics, posters and other social media posts to include on your site. This way, you can really make sure everything matches up and looks stylish.
Consider the size and position of images. On how-to posts and helpful guides, include pictures throughout the text as a visual helper. On articles, try including an image at the top of the piece as a sort of header.
Finding a House Style
Good websites all have a house style. That is, a set color scheme and font that they use throughout the site. This puts across a professional vibe and lets people know that you’re the real deal. A mishap of a site does not put out a good message to readers.
If in serious doubt, maybe consider hiring a freelancer to help with your formatting and graphic designs. That way, you’re sure to pull in a new crowd.
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