A Guide To Outsourcing For Small Companies

Are you a business owner with big ideas, big growth potential but are strapped for cash needed to hire more professionals to join your team?  When companies are small, generally the biggest obstacle is cash flow.  You’ve manufactured, sold and delivered your products and laid out cash for each of these steps, but don’t anticipate being paid for potentially sixty days. This certainly poses a challenge.  One of the great options available is outsourcing.  Take advantage of spending your resources with highly trained professionals that can assist you in accomplishing your goals on time and on budget.  

Small as well as large companies frequently turn to full service marketing agencies to develop marketing strategies, campaigns and product launches.  Often the outside perspective is as valuable as the campaign itself.  Because there are so many components to successful marketing, most agencies will have dedicated Account Executives that oversee the project from start to finish. The finishing piece of every marketing campaign has as much value as the sales garnered as a result of the the campaign’s impact. Determine, prior to launch, the measures that will be used to define success of the campaign. Will it be units sold, clicks on a new website, inquiries for information? These answers will define the success of the campaign. A solid agency will be prepared to define the measures.

Accounting and tax strategies are another business component that are frequently outsourced.  Employing the quality and quantity of staff needed for these functions can be tremendously costly.  Enlisting an accounting firm and  professional tax service will be money well spent.  Tax and accounting mistakes can break businesses very quickly. Between quarterly tax filings and month accounting for receivables and payables, quality tax and accounting firms can be valuable business partners.

Finally, most companies are not in the position to hire inside counsel. When legal issues are encountered by companies, they often vary so widely than rarely is one attorney well versed in each area.  Larger law firms will be able to address contract, employee, and client issues that arise.

Select outsourcing partners wisely and you’ll develop business partnerships that can help your business grow for years to come.