Instagram is a great success and continues to grow and inspire many social networks. It would be wrong to believe Instagram is restricted to a handful of amateur photographers who share their pictures. There behind a marketing issue should not be overlooked as a company. This photographic social network could be a very useful way to develop your communication and closeness with your customers.
Do not hesitate to take this opportunity to create a world around your company and engage your fans in your universe. Some sectors are more conducive to this type of network, including the sports, events, cooking or fashion. However, no sector is excluded in particular. Being on Instagram is sharing the dynamics of your business and your fans to discover another side of it.
Here are some figures that show the evolution of Instagram:
- 40 million photos uploaded per day
- 8,500 Likes / second
- 1000 comments / second
- 100 million active users
1. Set up your Account
It would be very appropriate to extend your reach on social networks by modeling your nickname on the Instagram your Twitter account.
In fact, fans will, in addition to more easily identify you on Instagram, find yourself on the other social networks where you are present. In addition, it will serve if a fan taggera or share one of your photos on Twitter via Instagram. And it will increase your reach on both platforms.
Also ask the more relevant as possible your profile (biography, etc..). Be as complete and concise as possible.
2. Define a Content Strategy
One of your first concerns will be to define a strategy for relevant content. Discuss and reflect upon the content that you want to move and could attract your fans. Be organized and do not publish abundant visuals that users might ignore. So make sure that the photos are published in connection with your business.
- Which could bring me pictures of visitors and thus to speak positively of my brand?
- How often should I post my photos? At what times of the day and especially how many times a day?
- How will I do to encourage my fans to be active so as to increase my commitment rate?
- What hashtag best correspond to my company?
3. Sure in the Competition
Do not hesitate to go for a ride on the side of the competition in order to identify the type of content that might interest your fans. Determine what are the most shared by the subscribers of your competitor or visual that has been many pictures on Twitter.
You’ll get more of your future fan base and he will propose content suited to their needs. Share content that will speak to you on the web and encourage others to follow you on your Instagram account. Ask yourself the following questions:
- What is the degree of commitment of their followers?
- What kind of content sharing my competitor does it the most and what is the content shared by subscribers?
4. Select your Best Photos
The first step toward success on Instagram of course, lies in the quality of photos you post. Quality over quantity! Take great photos that are likely to get maximum likes and shares.
Users enjoy sharing beautiful visuals. So select your photos sparingly and spread them out on a day. Do not hesitate to be active on Instagram without willful and drown the user in an avalanche of photos that could flood the newsfeed. Refer to point 2 and then adjust your frequency of publication to your content strategy.
5. Illustrate your Moments of Life
Indeed, if it seems trivial to some, show his fans backstage establishes a close relationship with them. Customers love it! Take pictures of the last activity done in your institution, show that a good atmosphere in your company. We are first and foremost human and show that the atmosphere is pretty good child in your office will generate interest in your subscribers who want to know more about you.
6. Follow other Accounts
Nothing better than to give to receive in return. Like other social networks, please follow other people for new subscribers. However, guarantee that a subscriber follows you in return is much lower than on Twitter.
So follow accounts whose type matches the content of your account to increase your chances.
7. Involve your Fans
Turn your fans into advocates of your brand. To do this, understand that they are unique and encourage them to participate in the promotion of your product or service. Organize contests and offer a prize to the user who will be best able to showcase your brand. So you can see Instagram may be an interesting platform for companies wishing to affect mainly young people. Do not hesitate to make good use and involve your fans in your corporate culture.
8. Geo-locate your Video
Instagram offers geo-location functionality and deprive reveal a shortfall in terms of visibility.
Do not hesitate to geotag your images, this can somehow organize and display content. Indeed, each location has its own page with visuals that are linked. Thus, a person who publishes a photo of this site will be able to be able to view the video. Maybe yours will be among them.
9. Interact and Animate your Community
A key feature is its ease of Instagram on “Like” and “Comment”. The brands that have their interactions increase interact on their own pages. Remember that this is a social networking and interaction between you and the users is very important. Buy followers on instagram and therefore attract the attention of your fans and discuss the photos that could catch the eye of them.
Conclusion: Instagram may therefore prove to be a very interesting solution for companies wishing to develop their communication and reveal more to their fans.
How to Combine Traditional and Modern Furniture with Style
Are you in love with both traditional and modern furniture styles? Do you feel like you can’t decide between those...
How to Organize Your Garage
Do you have so much stuff in your garage, your car is left out in the cold? Keep reading. Your...
Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...
4 Surprising Ways SaaS Can Be A Game Changer For Small Business
The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...
Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...
5 Tips to Avoid Federal Tax Penalty For Taxpayers
When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...
Spy App For Android A Tool For Keeping Workplace
Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...
How to Create A Backyard Zen Oasis
The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...
Mistakes You Need to Avoid When Preparing Your CV
Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....
Home Decor Trends For 2021: What You Can Expect
This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...
5 Ways to Protect Your Teeth This Christmas
Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...
How to Create A Referral Marketing Program In 6 Easy Steps
You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...
5 Important Web Design Considerations to Make For Better SEO
Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...
4 Reasons For Your Teeth Becoming Sensitive
Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...
How To Keep Your Business Clean & Sanitised
If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...
- Tech6 years ago
Creating An e-Commerce Website
- Tech6 years ago
Design Template Guidelines For Mobile Apps
- Business5 years ago
The Key Types Of Brochure Printing Services
- Travel9 years ago
Who Else Wants Also Nfl Hat
- General6 years ago
Kobe Bryant With His Unique Nba Jerseys
- Tech7 years ago
Why Small Businesses Can't Ignore Mobile Technology
- Tech6 years ago
Climb Google Using These Checklists
- Health7 years ago
Health Supplements For Sports Activities Nutrition