Connect with us

Marketing

5 Tips For Setting Up A Successful Market Stall

Starting your own business is extremely difficult. There is a plethora of barriers to entry, not least the necessary capital investment that many startups required. Setting up a market stall therefore is one way many budding entrepreneurs choose to access their new market. The risks involved in setting up a market stall are also considerably lower and one can trial new ideas without spending large amounts on premises, stock and staff. Moreover, studies suggest that during the last recession market stalls actually out performed many high street stores.

Whilst getting set up is relatively straightforward, setting up a successful market stall requires a good deal of thought and preparation. A successful stall could be the seed of a highly profitable business. Here are five tips to get you on your way.

5 Tips For Setting Up A Successful Market Stall

1. Do your research

The foundation of any successful market stall is good market research. Is there a demand for the product you are selling? If the answer is not a resounding ‘yes’ you are already in the high risk zone and could potentially be setting yourself up for failure.

Your research should involve visiting potential markets, to discover who its visitors are and whether you can connect with them. It is important to ensure you place your stall in a market that fits your ethos and product. In addition, you need to discover who your competitors are and find out how they are doing? What they are pricing their goods at? What can you offer that they do not?

Finally, how will your products sell? Is there a consistent demand for them all year around or are they seasonal? Will you be able to sell enough of them to make money?

2. Plan your finances

This leads on nicely to the next tip for setting up a successful market stall. You need to have a comprehensive plan for your finances. This includes detailing your fixed costs (things like your market stall rent) and variable costs (things that vary with production volume) to use as a basis for profit calculations. Then, using your market research, make estimates as to how much you think you can actually make.

Ask yourself the tough question. Is this small business really viable?

3. Set up your stall

The next step is arguably the most fun; it is time to set up your stall. Whilst keeping with the style and setting of the market, your stall needs to stand out and it is up to you to find a way to ensure it does this. Take a look at www.ral-display.co.uk/display-boards for interesting ideas to make your stall stand out from the rest. It is essential it does so to draw in customers.

The stall should portray a clear brand and message; one that you can echo online and in your other marketing channels. Setting up a social media account is a great way to get your message out to potential punters. Explore all avenues of attracting new customers.

4. Put in the hard graft

Once the stall is set up there is nothing left to do but put in the hard work. This involves interacting with your customers and working tirelessly to build up your reputation and brand. In the early days especially, there will be some tough times and you will make mistakes. Ensuring you learn from this is essential if you are going on to form a successful business.

As important as working hard is to forge relationships not only with your customers, but the stalls around you. These are the guys who will be able to help you out in times of emergency and the value of such relationships should not be underestimated.

5. React to the market

Finally, as you learn and grown as a business it is imperative to respond to your customers and to the way the market moves. Those conversations you were having with your customers need to be put to use. If clients are responding particularly well to a certain product, capitalise on this and expand that line further or use it to attract new customers from further afield.

As well as being reactive, you should also have your ear to the ground at all time and anticipate new trends and new potential product lines. Being a first mover in a market environment can be as valuable as it is for businesses of any size.

Continue Reading

Recent Posts

Home Improvement2 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle2 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur2 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement2 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business4 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business4 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle4 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General5 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel7 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General7 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle7 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos7 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business10 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle10 months ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing11 months ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Categories

Archives

Trending