Connect with us

Business

Moving Your Business Online – What You Need To Consider

The number of internet users is constantly growing and that’s why it sounds logical for companies to shift their businesses online. In this article we provide an overview of current business trends, list the pros and cons online operation comes with, and provide a short step-by-step guide that will make moving your business online much less complicated.

Moving Your Business Online - What You Need To Consider

Pros and Cons

Some of the benefits of online business are:

  • Lower Costs – Online business doesn’t need as many employees as regular ones. Companies also save money on rent, energy bills, equipment and representation.
  • It is Trendy – Lots of business shift their services online, with e-commerce becoming one of the most lucrative sectors with more than $1,3 trillion total profit in 2013 worldwide. Some popular businesses that have moved online are: Sportsdirect, Tesco, Domino’s Pizza, etc.
  • It is More Convenient for Customers – They don’t need to spend time and money to reach you, plus online business usually comes with great promotional deals, codes and lots of sales and discounts.
  • It is the Perfect Location – The Internet has become the hot bed of the trade and service industry. Unlike regular based businesses that can only reach customers who are living or passing through their area, an internet business can reach all customer interested in its services, no matter where they reside.

On the other hand there are also a few disadvantages that come with online businesses:

  • Making a good website might be costly – With the rise of internet entrepreneurship, web designers have much more work, and their services might be costly, although that’s nothing comparing to the money that you will save by cutting payments for workforce, office rent, energy bills, and lots of other costs.
  • Lack of trust – An internet business is still a fairly new thing in some social circles, and that’s why some people still view companies that do business online as suspicious.
  • Copycats – There are lots of copycats out there, who can steal your ideas and work. This can be easily avoided by copyrighting your patents.

How to…

Shifting your business online is a long and continuous process and we will explain the first and the most important part of it, in 5 separate steps.

Step 1: Planning

Moving your business online requires elaborate planning. You company’s products or services need to be well adjusted to the online community’s wants and needs. For some companies, this means a need to develop new business models, find ways to ship products to consumers, introduce new ways of product and service promotion (mostly digital), etc. Future internet entrepreneurs also need to do competition research and invent (or copy from other markets) and implement business models, products and services that are not provided by their future rivals.

Step 2: Narrow Down Your Business

Do you know those handymen that think they can fix everything? Never ask them to fix your household appliances, because after that, you will definitely need to call an expert specialized in fixing the appliances the handyman just broke. Each online business should offer a very narrow list of services or products, at least in the beginning. The Internet gets more crowded each day, and that’s why we need to search for things that our company can do in a unique way and which we can deliver better, faster and cheaper results than our immediate competition.

Step 3: Choose the Right Domain Name

It is like choosing a name for your shop, just a little bit harder, because a domain also comes with a suffix that in most cases determines its price. A good domain name needs to:

  • Be short, catchy and memorable;
  • Be different than the names of rival companies;
  • Have a “.com” domain for international businesses, or a country domain for business that are run in one specific country;
  • Be creative;

Step 4: Build Your Website

If you are not into web design, you should definitely hire someone to build your website; especially if you plan to receive payments online. Online stores need to have secure and encrypted paying options like PayPal, credit and debit cards, and secure payment systems like escrow for bigger transactions. One of the ways to make website building less expensive is to hire a web designer on freelance market places such are Upwork or Fiverr. Of course you can also build your own website on platforms like WordPress or Joomla. Since this will be the most important channel through which you stay in contact with your customers, learning a thing or two about web design, or hiring a professional for this task will pay off big time in the future.

Step 5: Create and Run Social Network Accounts

Social networks are great for staying in touch with your audience. Some of the social networks you can use for marketing purposes are Facebook, Twitter, Tumblr, Pinterest, etc. Which social networks you choose mainly depends on the type of business your company is running. When it comes to social network marketing, you need to share interesting content and make people like, comment and share your posts, which will make your commercial offers more exposed online.

Online businesses have benn continuously growing since the invention of the Internet. Soon enough we will live in a world where only commercial offers posted online will be interesting to consumers and only companies with great websites and a wide network presence will stay competitive in their niches.

Continue Reading

Recent Posts

Autos2 days ago

How to Organize Your Garage

Do you have so much stuff in your garage, your car is left out in the cold? Keep reading. Your...

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe
Business1 week ago

Tips On Preventing Accidents In The Workplace and Keep Your Employees Safe

Preventing accidents in the workplace is both the moral and ethical responsibility of every employer. Knowing that there’s a safety...

4 Surprising Ways SaaS Can Be A Game Changer For Small Business 4 Surprising Ways SaaS Can Be A Game Changer For Small Business
Business1 week ago

4 Surprising Ways SaaS Can Be A Game Changer For Small Business

The World Wide Web will never run out of tips and strategies on how to grow your business. These days,...

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business
Tech2 weeks ago

Understanding SaaS, PaaS, IaaS Prior to Selecting One For Your Business

Summary: Cloud Computing is rising at a faster pace, and it’s crucially important for organizations to move to the Cloud...

5 Tips to Avoid Federal Tax Penalty For Taxpayers 5 Tips to Avoid Federal Tax Penalty For Taxpayers
Finance3 weeks ago

5 Tips to Avoid Federal Tax Penalty For Taxpayers

When you are undergoing a tax issue, then it is vital to have knowledge of what are you up against...

Spy App For Android A Tool For Keeping Workplace Spy App For Android A Tool For Keeping Workplace
Tech4 weeks ago

Spy App For Android A Tool For Keeping Workplace

Dealing with routine matters has been a lot easier and stress-free thanks to modern technology. Want to order food, use...

How to Create A Backyard Zen Oasis How to Create A Backyard Zen Oasis
Home Improvement1 month ago

How to Create A Backyard Zen Oasis

The lifestyle of the modern era usually depletes one’s energy by the time they get home from work. Whether or...

Mistakes You Need to Avoid When Preparing Your CV Mistakes You Need to Avoid When Preparing Your CV
Education1 month ago

Mistakes You Need to Avoid When Preparing Your CV

Writing a CV can be hard. You have to somehow condense all your experience into 1 or 2 A4 pages....

Home Decor Trends For 2021: What You Can Expect Home Decor Trends For 2021: What You Can Expect
Home Improvement1 month ago

Home Decor Trends For 2021: What You Can Expect

This year, the Covid pandemic has had a huge impact on many different industries and sectors and one which has...

5 Ways to Protect Your Teeth This Christmas 5 Ways to Protect Your Teeth This Christmas
Health1 month ago

5 Ways to Protect Your Teeth This Christmas

Christmas is just around the corner and the preparations are well underway for the festive day, even if it is...

How to Create A Referral Marketing Program In 6 Easy Steps How to Create A Referral Marketing Program In 6 Easy Steps
Marketing2 months ago

How to Create A Referral Marketing Program In 6 Easy Steps

You may have heard of the benefits of a referral program. Besides helping you attract more traffic to your website,...

5 Important Web Design Considerations to Make For Better SEO 5 Important Web Design Considerations to Make For Better SEO
Tech2 months ago

5 Important Web Design Considerations to Make For Better SEO

Ever since the birth of search engines, practices in optimising websites for better search rankings have changed considerably. Where it...

4 Reasons For Your Teeth Becoming Sensitive 4 Reasons For Your Teeth Becoming Sensitive
Health2 months ago

4 Reasons For Your Teeth Becoming Sensitive

Having sensitive teeth can be a common issue for many, but it can also be a sign that you have...

How To Keep Your Business Clean & Sanitised How To Keep Your Business Clean & Sanitised
Business2 months ago

How To Keep Your Business Clean & Sanitised

If your business offers any kind of public-facing services, then you will likely be thinking a lot more about the...

The Impact Of Covid-19 on Commercial Property The Impact Of Covid-19 on Commercial Property
Business2 months ago

The Impact Of Covid-19 on Commercial Property

The lives of people all over the world have been completely altered as a result of Covid-19, with businesses struggling...

Categories

Archives

Trending