The internet makes it easier than ever for people to purchase exactly what they want, and a well-run ecommerce site can be quite the lucrative venture for anyone who would like to make a living with internet-based endeavors, or for businesses who would like to expand their offerings beyond physical locations.
But, simply throwing up a website loaded with your offerings, is not enough to ensure success. There is lots of competition that is only a mouse click away, and if you don’t create a good user experience, it is off to the next site. Here are just a few of the more common mistakes people make when designing their ecommerce sites.
Not Having the Site Be Compatible with All Web Browsers
A large majority of people still use Internet explorer for their browser, and for this reason, many sites just focus on ensuring their site is compatible with this one option. People using other browsers can still visit, but their experience will be much different, and it will be harder for them to make a purchase. It is worth the tweaking to ensure anyone will get the same user experience, regardless of the browser being used. This is particularly important if your site caters to individual consumers, rather than businesses, as these visitors are more random, and are more likely to be using a mix of browsers. Take a look at your site on all the major browsers, and fix whatever needs to be fixed. Usually, it is just small things, not a major overhaul.
Limiting Payment Options
The more ways a customer can pay, the better it is for your business. Limiting payment options may limit the success of your site. Don’t just offer one type of option, offer many. Some people may prefer to use a credit card; many people are leery of sites like Paypal, and don’t set up accounts there for fear people will steal their financial information, or make fraudulent withdrawals from the linked bank account. Some people don’t have credit cards at all, and would like the option to directly debit a payment right from their checking account. So, offer as many options as are practical for your business.
Not Getting Feedback on Usability
Big companies do tons of research on usability through focus groups and other means before launching a site ,and throughout its life, to optimize the user experience and maximize sales. An individual or a small business can’t afford this type of research, and the main feedback you are getting is from the people who are actually developing the site, and it is possible there is a bit of bias on their part.
But, even if you can’t get all ‘official’ with your evaluation, that doesn’t mean you can’t get any feedback at all. There are lots of people who can give you an outside perspective, such as employees not involved in the design process, your wife, friends and neighbors. So, ask them for their honest feedback, and use it to help you design a user-friendly site that will encourage purchasing.
These are just a sampling of the few mistakes that can be made, but are some of the biggies that can really affect your site negatively, and cause people to click away immediately, or abandon their shopping cart, never to return. If you are having issues and feel they are beyond your ability to fix, talk to site designers who can offer valuable insight and help you put together a professional design. This is certainly a worthy investment.
Simple Ways To Feel More Confident At The Gym
If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...
Can You Use Residential Property for Commercial Use
Having extra income, constantly flowing in can make all the difference in the current economy. Getting creative with how you...
Running a Business? How to Minimize Supply Chain Issues
Supply chain issues have always been an issue for businesses but over the last few years, the effect and widespread...
How to Increase Your House Value Before Selling
Increasing home value is the first step to making your place more attractive for future buyers. Whether you are trying...
Why Calorie Control Is Still The Best Way To Diet
There are a great deal of different options when it comes to dieting, every day there seems to be a...
The Benefits Of Trade Credit Insurance For Your Business
Trade credit insurance provides cover for businesses who trade on a credit basis. If the people who owe money for...
5 Charming Restaurant Decor Ideas In 2022
Making your restaurant memorable and stand out is a feat worthy of praise. The sheer pressure of wanting to succeed...
Bank Won’t Fund Your Business? 4 Loan Alternatives To Get You Started
Businesses typically require some sort of collateral or proof of concept before funding their business venture. However, it is possible...
Planning A Stag Do
If you’re a Best Man then you’re in a unique position of responsibility, and before the day itself when you’ll...
What Triggers Eczema | Tips to Reduce Eczema Flare-Ups
Eczema is a skin condition that can induce redness, itchiness, and skin inflammation. Its root cause is not fully understood,...
Women’s Fashion Trends To Expect In 2022
A new year means new fashion trends. We cannot wait for what is in store in 2022. It seems that...
Home Makeover Trends: Insights from The Pros
Are you considering a home makeover but don’t know where to start? You’re in luck! In this article, we will...
Interior Design Trends 2022
We all spend time pining over other people’s interior’s on Pinterest or Instagram, but with these trends, it’s easy to...
Top Commonly Overlooked Car Maintenance and Repairs
Maintaining a car is a huge responsibility. There’s a lot that goes into that given how complicated a machine it...
What Is The Difference Between Strata and Property Manager
Real estate is a diverse market, and as such, it can be hard to determine the differences between various types...
Tech7 years ago
Creating An e-Commerce Website
Tech7 years ago
Design Template Guidelines For Mobile Apps
Business6 years ago
The Key Types Of Brochure Printing Services
Business2 years ago
What Is AdsSupply? A Comprehensive Review
Travel10 years ago
Who Else Wants Also Nfl Hat
General7 years ago
Kobe Bryant With His Unique Nba Jerseys
Tech8 years ago
Why Small Businesses Can't Ignore Mobile Technology
Tech7 years ago
Climb Google Using These Checklists