Connect with us

Business

3 Top Mistakes In Ecommerce Website Design

3 Top Mistakes In Ecommerce Website Design

The internet makes it easier than ever for people to purchase exactly what they want, and a well-run ecommerce site can be quite the lucrative venture for anyone who would like to make a living with internet-based endeavors, or for businesses who would like to expand their offerings beyond physical locations.

But, simply throwing up a website loaded with your offerings, is not enough to ensure success. There is lots of competition that is only a mouse click away, and if you don’t create a good user experience, it is off to the next site. Here are just a few of the more common mistakes people make when designing their ecommerce sites.

Not Having the Site Be Compatible with All Web Browsers

A large majority of people still use Internet explorer for their browser, and for this reason, many sites just focus on ensuring their site is compatible with this one option. People using other browsers can still visit, but their experience will be much different, and it will be harder for them to make a purchase. It is worth the tweaking to ensure anyone will get the same user experience, regardless of the browser being used.  This is particularly important if your site caters to individual consumers, rather than businesses, as these visitors are more random, and are more likely to be using a mix of browsers. Take a look at your site on all the major browsers, and fix whatever needs to be fixed. Usually, it is just small things, not a major overhaul.

3 Top Mistakes In Ecommerce Website Design

Limiting Payment Options

The more ways a customer can pay, the better it is for your business. Limiting payment options may limit the success of your site. Don’t just offer one type of option, offer many. Some people may prefer to use a credit card; many people are leery of sites like Paypal, and don’t set up accounts there for fear people will steal their financial information, or make fraudulent withdrawals from the linked bank account. Some people don’t have credit cards at all, and would like the option to directly debit a payment right from their checking account. So, offer as many options as are practical for your business.

Not Getting Feedback on Usability

Big companies do tons of research on usability through focus groups and other means before launching a site ,and throughout its life, to optimize the user experience and maximize sales. An individual or a small business can’t afford this type of research, and the main feedback you are getting is from the people who are actually developing the site, and it is possible there is a bit of bias on their part.

But, even if you can’t get all ‘official’ with your evaluation, that doesn’t mean you can’t get any feedback at all. There are lots of people who can give you an outside perspective, such as employees not involved in the design process, your wife, friends and neighbors. So, ask them for their honest feedback, and use it to help you design a user-friendly site that will encourage purchasing.

These are just a sampling of the few mistakes that can be made, but are some of the biggies that can really affect your site negatively, and cause people to click away immediately, or abandon their shopping cart, never to return. If you are having issues and feel they are beyond your ability to fix, talk to site designers who can offer valuable insight and help you put together a professional design. This is certainly a worthy investment.

Continue Reading

Recent Posts

Best Ways to Improve Your Career Best Ways to Improve Your Career
Business6 days ago

Best Ways to Improve Your Career

Working on improving yourself is a continuous process. One that chisels you to perfection every time you do it. It...

New to Golfing? 4 Etiquette Tips You Need to Know New to Golfing? 4 Etiquette Tips You Need to Know
Entertainment3 weeks ago

New to Golfing? 4 Etiquette Tips You Need to Know

Golf is a sport that is governed by some very specific etiquette rules. If you are just taking up golf,...

How to Manage Scoliosis In Adult Period How to Manage Scoliosis In Adult Period
Health3 weeks ago

How to Manage Scoliosis In Adult Period

We always start thinking about our health, and the importance of it, once something goes wrong. When that inevitably happens,...

Simple Ways To Stay Warm This Winter Simple Ways To Stay Warm This Winter
Lifestyle3 weeks ago

Simple Ways To Stay Warm This Winter

You shouldn’t have to compromise on style for warmth, which is why we have put together this guide on how...

Staying On Schedule When Traveling With Family Staying On Schedule When Traveling With Family
Travel1 month ago

Staying On Schedule When Traveling With Family

There is a lot of planning that goes into traveling with your family, especially if you are trying to stick...

Do You Need A Lawyer When Filing For Divorce? Do You Need A Lawyer When Filing For Divorce?
Lifestyle1 month ago

Do You Need A Lawyer When Filing For Divorce?

Since divorce is a relatively common legal proceeding, some couples opt for a DIY approach. They decide to download the...

Unique First Home Gifts For Your Loved Ones Unique First Home Gifts For Your Loved Ones
Lifestyle1 month ago

Unique First Home Gifts For Your Loved Ones

If one of your loved ones is moving into their first home, we have the perfect gifts for you. Each...

Should Your Business Offer International Shipping? Should Your Business Offer International Shipping?
Business2 months ago

Should Your Business Offer International Shipping?

In today’s world, many businesses have the opportunity to reach a global audience and find new ways to grow. But,...

Why Isn't Your Company Website Seeing Traffic? Why Isn't Your Company Website Seeing Traffic?
Marketing2 months ago

Why Isn’t Your Company Website Seeing Traffic?

Are you hooked? Do you check your website’s Google Analytics frequently, only to be disappointed every time you see it? ...

Resources and Assistance For The Parents Of Children With Autism Resources and Assistance For The Parents Of Children With Autism
Education2 months ago

Resources and Assistance For The Parents Of Children With Autism

Raising a child with autism can be a challenge. For most neurotypical people (i.e., those who do not have autism),...

How to Improve Your Company Parking Lot Safety For Your Employees How to Improve Your Company Parking Lot Safety For Your Employees
General2 months ago

How to Improve Your Company Parking Lot Safety For Your Employees

When your workers park in the corporate lot, you want them to feel comfortable and protected. Your staff shouldn’t have...

Legacy Application Modernization – The Enterprise Perspective Legacy Application Modernization – The Enterprise Perspective
Tech2 months ago

Legacy Application Modernization – The Enterprise Perspective

The global application modernization services market size is expected to grow from USD 11.4 billion in 2020 to USD 24.8...

What You Need to Know Before Sending Important Packages What You Need to Know Before Sending Important Packages
General3 months ago

What You Need to Know Before Sending Important Packages

Many of us have at least once in our life faced the task of sending something to another city or...

4 Most Efficient Drainage Systems For Flat Roofs 4 Most Efficient Drainage Systems For Flat Roofs
Home Improvement3 months ago

4 Most Efficient Drainage Systems For Flat Roofs

The matter of drainage is the essential function of your roof. In fact, the very shape of a roof (a...

Google Algorithm Updates to Expect by The End Of 2021 Google Algorithm Updates to Expect by The End Of 2021
Business3 months ago

Google Algorithm Updates to Expect by The End Of 2021

Google’s algorithm updates tend to come with a lot of uncertainty and questions, and getting ahead of them is the...

Categories

Archives

Trending