Connect with us

Business

Why You Should Not Neglect Traditional Print Advertising For Your Store

With the advent of online marketing and new media, many businesses, stores and shops routinely abandon proven, traditional marketing practices in favor this new medium.

While there’s nothing necessarily wrong with using online marketing channels – in fact, many companies have benefitted tremendously from this medium – the traditional marketing channels and media are still just as potent and powerful.

In fact, companies who are taking advantage of this medium are quietly making a killing and spending far less than rival businesses focused on just the online medium. Don’t get me wrong, marketing your business online works well. However, when combined with proven traditional methods, the results can be phenomenal.

One of these is the traditional print advertising medium. Anyone who neglects this marketing tool is leaving money on the table. Here’s why:

More People are Researching Businesses Online and Visiting Offline

Recent studies show that more people are checking out companies online and then visiting them offline. In other words, chances are that companies without proper signage are likely to lose prospective clients because these prospects cannot find your store when they are ready to buy whatever they need from you.

Storefronts,_Depoe_Bay,_Oregon_(2012)

Has Huge Capabilities for Bringing in Foot Traffic

Having banners and signs can do wonders for your business. There’s a better chance of people walking into your store to purchase stuff if they know what you are selling. Having banners and signs prominently displayed in front of your store, on the windows, and everywhere else you think it will maximum impact.

The same goes for when you are having an open house, or doing an exhibit at conventions, seminars and workshops. Having a banner with compelling designs and concise message will help draw people in to visit your property if only to find out what you’re selling.

Effective Branding Tool

The average business needs an effective branding strategy to help it get the recognition and revenue it requires. A good branding strategy often requires the use of multiple tools that will help the business gain maximum exposure.

While some of these tools can be quite pricey, banners and signs are often cost effective and capable of delivering excellent results for your business. While placing some ads in your favorite newspapers is good, it may not be sustainable if you are on a budget. However, if you were to invest on banners and signs, you’ll get more bang for your buck and more returns on your investment.

Permanent Advertising Medium

Banners and signages can be permanent if you want them to. Not just that, even if you were to create some seasonal or special offer banners, you can always roll them away and bring them out again when you have the next sale. The reality is that you can never go wrong with traditional print advertising objects like banners and signs. Their returns over their lifetime are usually enormous.

Increases Revenue and Sales

One of the best ways to increase sales and revenue among many small businesses is to offer discounts, do some clearance sales and give extra bonuses. To get the word out about this, you will need prominently displayed banners, distribute flyers, put some ads in the local dailies and put up some posters.

This particularly gets great results during the holiday season. Apart from that, traditional print advertising media such as the previously mentioned and the more common ones such as newspaper ads can do wonders for your business all year round.

So, if you have been ignoring traditional print advertising in favor of online marketing, advertising, you should have a rethink. Get some custom banners and signs made today. They are essential to your business, and can be easily found through excellent online outlets such as www.qualitysigndesigner.com.

The writer, Oscar King, is the one his friends often turn to for business advice, and has taken in compiling some of his best advice and pushing it online for them to read. If you wish to learn more about Oscar you can visit him on Google+.

Continue Reading

Recent Posts

How Best Is Automation Helping The Retail Industry to Survive? How Best Is Automation Helping The Retail Industry to Survive?
Business1 day ago

How Best Is Automation Helping The Retail Industry to Survive?

“In the post Covid-19 world, the only place cos are willing to invest is in automation. The return on investment...

Best Artificial Intelligence Trends to Watch Out In 2021 Best Artificial Intelligence Trends to Watch Out In 2021
Tech1 week ago

Best Artificial Intelligence Trends to Watch Out In 2021

Technologies are getting advanced day by day, and according to that, the developers and the mobile app development companies should...

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm
Markets & Finance2 weeks ago

Keeping Your Assets Safe — Crypto Insurance May Soon Become The Norm

Many people all over the world have compared the cryptocurrency market to the wild West, largely because of the fact...

Which VPN Is Best For The Windows 10? Which VPN Is Best For The Windows 10?
Tech2 weeks ago

Which VPN Is Best For The Windows 10?

VPN is necessary whether you are doing personal or professional activities. Fully secure VPN for the Windows 10 are hard...

How to Deal With Aching Muscles After Exercise How to Deal With Aching Muscles After Exercise
Health2 weeks ago

How to Deal With Aching Muscles After Exercise

Suffering from aching muscles and joints after exercise can be very common in many of us. Especially if you have...

How Can A Divorce Lawyer Help You Get Through Divorce? How Can A Divorce Lawyer Help You Get Through Divorce?
Law2 weeks ago

How Can A Divorce Lawyer Help You Get Through Divorce?

Hiring a divorce lawyer can help you cope with more than just legal problems during your divorce. They can help...

Can I Open A Robinhood Account For My Child? Can I Open A Robinhood Account For My Child?
Markets & Finance3 weeks ago

Can I Open A Robinhood Account For My Child?

Your children are the topmost priority for you. What best you can do for your kid is to provide them...

Elevating Your Writing Skills With These Simple Steps Elevating Your Writing Skills With These Simple Steps
Education3 weeks ago

Elevating Your Writing Skills With These Simple Steps

Writing skills are an essential part of communication and is not something that naturally comes from within. You have to...

When to Replace Your Car’s Tires and How to See The Warning Signs When to Replace Your Car’s Tires and How to See The Warning Signs
Autos4 weeks ago

When to Replace Your Car’s Tires and How to See The Warning Signs

Trying to get by with tires that may be long past their prime can lead to many problems. Worn tires...

4 Reasons Why Your Small Business Should Hire An SEO Company 4 Reasons Why Your Small Business Should Hire An SEO Company
Business4 weeks ago

4 Reasons Why Your Small Business Should Hire An SEO Company

Starting a small business is a very noble endeavor. It takes a lot of courage to step away from the...

What Effects Would Artificial Intelligence Have on the Future of Digital Marketing? What Effects Would Artificial Intelligence Have on the Future of Digital Marketing?
Tech1 month ago

What Effects Would Artificial Intelligence Have on the Future of Digital Marketing?

In the past few years, the wave of technology has drastically transformed digital marketing. From connecting with people to working...

Best Affiliate Marketing Software Of 2021 Best Affiliate Marketing Software Of 2021
Business1 month ago

Best Affiliate Marketing Software Of 2021

The best affiliate marketing software makes earning advertising revenue from your website quick and convenient. The next challenge is to...

When Is It Time For You to Declare Bankruptcy? When Is It Time For You to Declare Bankruptcy?
General1 month ago

When Is It Time For You to Declare Bankruptcy?

If you’ve reached a point where you can no longer pay your debts, you need to file for bankruptcy protection....

Paying More For The Same Flawed Healthcare Insurance Paying More For The Same Flawed Healthcare Insurance
Law1 month ago

Paying More For The Same Flawed Healthcare Insurance

Chances are, you are paying more for your health insurance this year than last year. You may well wonder, why...

Conveyor Belt Systems: 6 Ways to Improve Efficiency Conveyor Belt Systems: 6 Ways to Improve Efficiency
Business2 months ago

Conveyor Belt Systems: 6 Ways to Improve Efficiency

You might think that conveyor belt systems cannot be improved because of the simplicity of their design. After all, how...

Categories

Archives

Trending