Connect with us

Business

What’s in a Name? Naming Your Brand

You’ve got the product or service. You’ve got the motivation to get your name out there. But what name are you going to use? Naming your new brand may sound like a fun and easy task, but when you consider it’s the name that people will be associating with your services for years to come the task is actually fairly daunting. With your new logo and name ready to go, you can start printing out promotional materials through companies like iconprinting.com. But before you commit to a thousand t-shirts with a horrible name, take these few easy steps to choose the name that’s right for you.
What’s in a Name? Naming Your Brand

  1. Hire an Expert – If you’re not the creative type, it may be difficult to come up with a brand name that’s catchy and memorable. It’s easy to go with standbys like your last name or clichéd names for the services you offer like ‘Lightning Delivery.’ It may be worth the price tag to hire an expert to help you out, but consultants can be costly, especially for a brand new business. The thing to keep in mind while deciding whether the cost is worth it is that your name will be around for as long as your business is. There’s nothing worse for businesses than switching names after building brand loyalty and alienating all of the customers you’ve worked so hard to find.
  2. Brainstorm – Before you meet with your consultant, or if you decide to try it on your own, brainstorm all of the things your business offers and lay it out so that you can visualize your business’s objectives. On a piece of paper list your main services, a few adjectives that describe your business, and your mission statement. If you haven’t already decided on a mission statement, now might be the time to work it out because it will directly correlate to the name that people see on your product.
  3. Be Creative – Keep in mind that your brand name should be short and simple, because you want customers to be able to remember it. While it may be tempting to go with a catchy word or something you think rings well, make sure that it accurately calls to mind what your actual business is. New customers won’t be able to tell what you’re offering them if your name brings to mind another type of business altogether. Also keep the name positive (hopefully you were already thinking that). And for legal reasons, don’t add “Inc.” to the end of your name unless you are actually incorporated. Although it may sound cutesy to call your dog boarding business Puppies Inc., don’t go that route.

Once you think you’ve found the one, or have narrowed it down to a few, test it out with friends and family to see which ones are the most popular. One will probably stand out and you’ll have a winner! Be careful when choosing so that you don’t change your mind later after building up a loyal clientele.

Continue Reading

Recent Posts

Autos2 days ago

In a Car Accident? Here’s How to Find a Great Lawyer

If you’ve recently been in a car accident, you know that it can be an overwhelming experience. Not only do...

Education3 days ago

Considering Therapy? Here’s a Few Common Therapy Techniques Explained

If you’re considering therapy as a means to improve your mental health, you may be curious about the type of...

home repairs home repairs
Home Improvement4 days ago

Top 5 Home Repairs You Should Never DIY

DIY home repairs are all the rage these days. But before you jump on the bandwagon, there are some things...

Health2 weeks ago

The Power of CBD Oil for Relaxation: How to Use it for Sleep and Stress Relief

If you’re struggling to get a good night’s sleep or feeling stressed, try CBD oil. CBD oil has a moment...

General2 weeks ago

Benefits of Getting your Mobile Phone Repair

Mobile phone repair is a task that needs high skills and experience. That is why we always recommend users trust...

Home Improvement2 weeks ago

Great Ways To Clean To Get Your Security Deposit Back In Full

Moving is almost always stressful as there are tons of things to plan and do. Getting your security deposit back...

Home Improvement2 weeks ago

DIY Garage Door Repair: Tips and Tricks for Fixing Common Problems and Maintaining Your System

If your garage door needs to be fixed, wait to call a repairer. Many common problems can be fixed quickly...

Education4 weeks ago

7 Tips to Choosing the Right University for You

Are you considering continuing your education at university? If so, it can be overwhelming to decide which school is right...

Finance1 month ago

3 Ways Loans from Credit Unions Are Different From Major Banks

If you’re in the loan market, you may wonder if a credit union is the right choice. Here are three...

Food1 month ago

The World of Coffee: Exploring the Aromas, Flavors, and Benefits of the World’s Most Popular Beverage

Coffee is one of the world’s most popular beverages, enjoyed by people of all ages and backgrounds. It’s also one...

Education2 months ago

New Driver? 5 Things to Consider When Looking for Driving School

When it comes to choosing a driving school, there are many factors to consider. Not all driving schools are created...

Home Improvement2 months ago

Landscape Irrigation Systems: The Basics

If you’re a homeowner, you know that keeping your lawn and landscaping looking nice can be a lot of work....

Travel2 months ago

5 Things to Look for in Luxury Hotels

When it comes to luxury hotels, there is a lot to look out for. Here are five key things that...

Home Improvement2 months ago

Is There a Difference Between Commercial and Residential Concrete?

If you’re a contractor, you know that concrete is a versatile construction material. But did you know that there are...

Law2 months ago

5 Tips to Find the Right Litigation Firm

When it comes to selecting the right litigation firm for your legal needs, choosing wisely is of utmost importance. It’s...

Categories

Archives

Trending