Connect with us

Business

Top 4 Business Marketing Trends of 2013

Marketing trends change every year, making it vital to stay on top of the latest, most effective changes. This year, the best marketing techniques veer between high-tech and timeless. Including a mix is your best shot at gaining more customers and increasing overall knowledge of your brand.
2

Mobile Marketing Pulls Ahead

In the last few years, mobile marketing has been one of the biggest selling points for most businesses. Since people rely on mobile devices even more than their computers, you need to market your business in a way that lends itself well to mobile platforms. Make use of responsive design so that buying and checkout functions, user interface, images, and content look the same on any device.
To this end, app design is a big hit as well. Almost every brand either has an app or plans to design one. No matter what you offer, think about creating an app for your business. Whether you sell cakes, review sporting events, or offer freelance services, you can sell yourself even better through a comprehensive, attractive, and easy-to-use app.

Customer Loyalty Is Key

If you can ensure customer loyalty, you’re already ahead of the game. Customers are always an integral part of any marketing campaign because, without them, what do you really have? Giving back inspires loyalty. You might do that through special discounts or promotions, or by interacting with your consumers through social media. However, giving back physically is best.
Promotional items are central, because they allow you to give a gift to the customers who love your services while highlighting your brand. This year, steer clear of company coffee mugs or calendars. Instead, look into Customized stationery that clearly features your company logo and motto. Customers appreciate the thought behind it, plus you’re giving them something they can actually use.

Content Is King

The content you offer is often your best possible marketing strategy. However, it’s time to take things up a notch. As always, make sure the content you share on your social media accounts, your blog, and your company website is both relevant and interesting, as well as thought-provoking, funny, enlightening, and emotional. If you really want to market your brand, go further by:

  • Becoming the go-to expert in your field by offering top-notch content that’s knowledgeable and flawless
  • Using smart SEO tactics to bring more traffic and more customers to your blog and website
  • Incorporating stimulating visual images, infographics, and videos with your written content

Start Spreading the Wealth

Social media is still top dog in terms of marketing campaigns. Sharing on LinkedIn, Twitter, Facebook, Google+, Tumblr, Pinterest, and even Instagram will take you far, because all those sites let you interact with your customers. If you haven’t spread your wings beyond the biggest social media sites, now is the time to do so. Add a YouTube channel if you think it will help. Increase your category reach while still keeping everything relevant. The more channels you have, the easier it is to find you, and customers appreciate that kind of ease.
While some marketing strategies will cost you, most are kind to your budget while still making a huge impact. How are you going to market yourself this year?

Continue Reading

Recent Posts

Home Improvement4 months ago

How To Add More Value To Your Home

If you have some spare cash in the bank, it is likely you would like to spend it on your...

Lifestyle4 months ago

What is a Deep Plane Facelift

Cosmetic surgery is a choice that needs a lot of research and when it comes to thinking about a facelift...

Entrepreneur4 months ago

Unveiling the Demand for Digital Marketing Courses: A Comprehensive Analysis

In recent years, the realm of marketing has undergone a seismic shift propelled by the digital revolution. As businesses increasingly...

Home Improvement4 months ago

What Does an Effective Wardrobe Spring Clean Entail?

Spring is upon us which means one thing and one thing only. It is time for the annual purge of...

Business6 months ago

Your Basic Guide To Creating A Unique Investment Blog

Starting your own blog is great and once you get the ball rolling, it can be a good passive income...

Business6 months ago

3 Low-Risk Ways To Get Your New Business Started

Once you’ve got an initial business idea and believe that it will be a success, there are some basic things...

Lifestyle6 months ago

Conquering the Co-free Zone: Tips for Thriving as a Remote Worker

Adjusting to an office environment can come with its downfalls in the sense that it might be a shock to...

General7 months ago

3 Ways To Take Control Of Your Finances Starting Now

If your finances have taken over and are bringing stress to your life, we understand just how overwhelming it can...

Travel9 months ago

Best Places To Visit In The North Of England

If you live in England, you will know there are many different places to visit for the weekend. There are...

General9 months ago

Green Home Improvement Ideas

In a world where environmental concerns are growing, the concept of “green” has gone beyond a trendy catchphrase and is...

Lifestyle9 months ago

How to Host an Unforgettable House-Warming!

The time has finally come. You have moved into your dream pad, and are officially adulting in your very own...

Autos9 months ago

A Guide to Parking Lot Striping

The journey to a well-striped parking lot begins with the right paint. In this brief guide, we’ll unravel the mystery...

Business12 months ago

Business Tips For Protecting Your Finances During A Recession

In 2023, taking the necessary steps to protect your finances for your business is now more important than ever. The...

Lifestyle1 year ago

Tips For Cleaning Your Trainers

If you’re into your trainers and streetwear, you’re likely to be very conscious of keeping them looking their best! So,...

Marketing1 year ago

Branding Trends For Start-Ups in 2023

Branding is incredibly important as it impacts how your business reaches and connects with its target market. If you’re branding...

Categories

Archives

Trending