Connect with us


Top 10 Digital PR Mistakes

Top 10 Digital PR Mistakes

There are several aspects to consider when it comes to planning and implementing a digital PR campaign. Some of the main things to think about include what message you want to get across, how to go get the word out, where to distribute content and which market to target.

While some of this might be quite straightforward, several factors associated with digital PR can be difficult and confusing. The more intricate aspects can be professionally dealt with by digital market agencies like Mintcandy, however here are some fundamental PR mistakes to avoid at all costs.

Top 10 Digital PR Mistakes

  • Boring Content

Whether it is a press release, news story or corporate blog, boring content that sounds too much like a sales pitch will put off any potential consumers. Strong content not only has the potential to attract and retain more readers, it can also markedly improve SEO.

  • No Personality

Lots of corporate or industry jargon will immediately discourage anyone from wanting to find out more. One of the great things about digital PR is that it’s an opportunity to express and enhance your brand’s image and identity.

  • Poor Distribution

Even if you have written interesting and engaging content, it needs to be distributed in the right places. There are numerous PR companies out there who are experienced in getting content out there, while industry blogs and news sites have great potential too.

  • Little to No Communication

Once you’ve distributed content, the job isn’t over and the work doesn’t stop. Failing to follow up on correspondence or poor communication with journalists and customers is a big mistake.

  • Ignoring the Power of Networking

To get the best results from a digital PR campaign, you’ll need to build up relationships with individuals and companies that have an interest in your company or strong influence in the industry. Reach out to the people that matter and provide them with valuable and relevant insights.

  • Not Paying Attention to Social Media

In recent years, social media has been one of the top priorities for several organisations. Although this should be managed and maintained on a daily basis anyway, a digital PR campaign can hugely benefit from utilising social networks to deliver and share content.

  • No Landing Page or Pressroom

If you’ve included contact details or a link to find out more information, have a dedicated landing page or press room so journalists, bloggers or even customers can get the full story quickly and easily. If you continually upload new content to this page, your search engine ranking will improve too.

  • Inconsistent Content and Communication

As mentioned previously, digital PR is an opportunity for any company to express itself. However, if press releases say one thing and your social media site says another, you’re bound to lose some respect.

  • Attracting Negative Press

The old adage all publicity is good publicity is not necessarily true. There are numerous examples of online PR campaigns that have attracted attention for all the wrong reasons. Stick to positive news and try not to react to negative feedback.

  • No Analysis

Following on from a news story or event, it is imperative to assess how successful the PR campaign was. This can help determine what will work in the future and what should be avoided. For more information on how to improve your digital PR campaign, contact Mintcandy today.

Continue Reading

Recent Posts

Business2 days ago

Why Is Quantity Surveying Essential in Construction Industry

Quantity surveying is an essential part of the Australian construction industry. It is the process of calculating and estimating the...

Home Improvement4 days ago

How to Maintain Upholstered Furniture

No matter if you have pets or kids, maintaining your upholstered furniture is quite a challenge. Even though vacuuming it...

Business1 week ago

How Do I Find a Good Developer?

Finding a good bubble developer to help build your app or digital product can seem challenging. How can you choose...

Home Improvement2 weeks ago

When is a right time for home repairs?

Summer is a popular time for a renovation around the globe. While it is true that bright days and warm...

Top Alteryx Competitors Top Alteryx Competitors
Tech3 weeks ago

Top 15 Alteryx Competitors

The world has seen a tremendous rise in startups and new incorporations in the business world. Companies have great potential...

Lifestyle1 month ago

Latest Wedding Trends for 2023

If you’re planning on getting married this year, chances are you’re probably overwhelmed and confused when it comes to wedding...

Lifestyle1 month ago

Tips To Make The Most Of Your City Break In London!

London is one of the best cities in the world, known for its quintessentially British culture, great nightlife, fantastic museums...

General1 month ago

The Ultimate Guide To Packing For A Trip To London

London is one of the best cities in the world, known for it’s rich history, quintessentially British culture, the best...

Tech2 months ago

Top 15 Web Development IDEs

The web development field has seen sustainable growth throughout the years. As technology is advancing, so is the web development...

devops devops
Tech2 months ago

12 Key DevOps Programming Languages to Still Popular in 2022

“DevOps is not a goal, but a never-ending process of continual improvement.” – Jez Humble Delivering the finest of services...

Entertainment2 months ago

Festival Fashion Style Tips For 2022

Summer is well and truly here and with that comes the festival season! From the biggest stars performing on stage...

Green & Energy2 months ago

4 Tips For Making Your Wardrobe More Sustainable

Everyone is trying to make more of an effort to make their wardrobe more sustainable, but often are unsure where...

General3 months ago

7 tips on how to organize a budget-friendly move

If you are planning a move any time soon, you might be worried about all the expenses that wait for...

Metal Roof Colors Metal Roof Colors
Home Improvement3 months ago

Metal Roof Colors: How to Select the Best Color for a New Roof

Choosing the right type of material for your roof is enough of a hassle already that the question of choosing...

Health3 months ago

Simple Ways To Feel More Confident At The Gym

If you are new to the gym, or you haven’t been in a while, sometimes you might not feel completely...