Connect with us

Marketing

Report indicates that brands influence consumer buying behavior

Skyline Marketing, a company that makes use of the latest research on the buying behavior of the consumer by tapping into their awareness in order to overturn the objections into the sales direction has reported the buying behavior of the consumer is influenced by brands. In the study known as ‘Momentum’, carried out by MEC, a global media agency, various factors such as the consumer biasness founded on the brand and category, the relative influence communication and messaging has and the beliefs of the consumers and the influence they have on their decisions were taken into account.

brands influenceThe managing director of Skyline Marketing, Jamie Talbot, has reported that the identification of the consumer’s brand perception and their buying behavior is very important when it comes to the success of any business. He further said that the study had brought about new insights into the buying decisions of the consumers and it had helped to identify sales process and various fields within the cycle of buying that could be improved on.

The study conducted investigated the 4 stages of the purchasing decision journey of the consumer i.e. the trigger, the purchase, the active and the passive. The study revealed that those consumers whose passive stage was strong were inclined to biasing fewer brands and that their active stage was short. These consumers are also not that much concerned about the price and they are more contented about their decision after buying. According to Jamie Talbot, it was now apparent that these consumers were more open to new services or products as they are less concerned with a specific brand or comparing a product to a brand they desire. He said that Skyline Marketing plans to use this information by applying it in their sales process in order to personalize their services and also to refresh their marketing approach.

Being an outsourced agency for sales and marketing, Skyline Marketing is in personal contact with the consumers regularly by the use of their direct marketing and the frequent debate of the factors contributing to closing the sales and those affecting the buying decision of the consumers. The firm’s Managing Director has said that this study has provided them with more insight into the psyche of the consumers and will go a long way in helping with the production of more intricate sales pitches with the aim of addressing the crucial questions or any objections the consumers may have towards products.

The MEC’s study has become the most solid of its kind having scrutinized over 100,000 consumers’ buying decisions all over the world. Skyline Marketing, based at Birmingham, has encouraged other businesses to utilize this brand new information that the study has provided. The firm’s MD said that he found the study to be very interesting and that the understanding of the reasons affecting the buying decisions of the consumers and how they thought was a very important part of how objections are overturned into the sales direction. The MD further said that he hope to see future data on the topic.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Find Low Competition Long Tail Keywords Find Low Competition Long Tail Keywords
Business3 days ago

How To Find Low Competition Long Tail Keywords Using Free Tools

Keywords are the most fundamental and highest ROI activity when it comes to SEM and SEO.  Having the right keywords,...

Top Tips For Healthy Family Meals On A Budget Top Tips For Healthy Family Meals On A Budget
General1 week ago

Top Tips For Healthy Family Meals On A Budget

A healthy diet is not very difficult to follow since there is a lot of information available on the Internet...

Tips For Your Morning Skincare Routine Tips For Your Morning Skincare Routine
Lifestyle2 weeks ago

Tips For Your Morning Skincare Routine

Keeping your skin healthy can come down to numerous things. A healthy diet will be a good start in keeping...

How to Make SEO Work For You and Your Business How to Make SEO Work For You and Your Business
Business3 weeks ago

How to Make SEO Work For You and Your Business

The world of search engine optimization has changed a lot, but certain fundamental principles like focusing on target keywords to...

How to Increase Your Vegetable Garden Yield This Year How to Increase Your Vegetable Garden Yield This Year
Home Improvement4 weeks ago

How to Increase Your Vegetable Garden Yield This Year

If you are going thru the effort of planning, planting, caring, and growing your plants, you naturally want to get...

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues
General1 month ago

Why Families Benefit From A Family Dentist When Dealing With Oral Health Issues

Oral Health issues can be a source of conflict and stress in families, especially in families with young children. Not...

What Type Of SEO Is Effective? What Type Of SEO Is Effective?
Tech1 month ago

What Type Of SEO Is Effective?

Every business knows that it takes a huge amount of time and money to maintain a website. However, no one...

4 Reasons to Replace Your Car's Engine With Performance Parts 4 Reasons to Replace Your Car's Engine With Performance Parts
Autos2 months ago

4 Reasons to Replace Your Car’s Engine With Performance Parts

Performance parts are the best kind of upgrades you can make to a car. Performance cars have a higher price...

Maximum Power: Update Your Old House For Modern Electrical Needs Maximum Power: Update Your Old House For Modern Electrical Needs
Home Improvement2 months ago

Maximum Power: Update Your Old House For Modern Electrical Needs

An outdated electrical system can wreak havoc on your energy bills and greatly increase your risk of structural damage. If...

Key Techniques To Learn On A First Aid Course Key Techniques To Learn On A First Aid Course
Health2 months ago

Key Techniques To Learn On A First Aid Course

Introduction First aid training is an incredible qualification that can enable one to offer life saving assistance in an emergency....

Best Tips For Managing Your Building and Construction Projects Best Tips For Managing Your Building and Construction Projects
General2 months ago

Best Tips For Managing Your Building and Construction Projects

Building and construction projects consist of many tasks, from job-site duties to office paperwork. Juggling it all can oftentimes be...

How To Choose The Best Locksmith For The Job How To Choose The Best Locksmith For The Job
Home Improvement2 months ago

How To Choose The Best Locksmith For The Job

The existence of a locksmith is very crucial for society because they help out countless people on a daily basis....

5 Modern Conservatory Ideas To Create A Serene Escape 5 Modern Conservatory Ideas To Create A Serene Escape
General3 months ago

5 Modern Conservatory Ideas To Create A Serene Escape

Having a serene and relaxing conservatory is the dream, especially in the summer months. Creating an extension of your home...

4 Different Types Of Lifting Equipment For A Construction Site 4 Different Types Of Lifting Equipment For A Construction Site
Business3 months ago

4 Different Types Of Lifting Equipment For A Construction Site

One of the biggest challenges on a construction site is the problem of lifting heavy materials and tools to a...

5 Tips That Can Help Your Business Flourish 5 Tips That Can Help Your Business Flourish
Business3 months ago

5 Tips That Can Help Your Business Flourish

Many, both small and big, businesses were affected by the outbreak of the novel coronavirus, no one was spared. Overnight,...

Categories

Archives

Trending