Connect with us

Marketing

Report indicates that brands influence consumer buying behavior

Skyline Marketing, a company that makes use of the latest research on the buying behavior of the consumer by tapping into their awareness in order to overturn the objections into the sales direction has reported the buying behavior of the consumer is influenced by brands. In the study known as ‘Momentum’, carried out by MEC, a global media agency, various factors such as the consumer biasness founded on the brand and category, the relative influence communication and messaging has and the beliefs of the consumers and the influence they have on their decisions were taken into account.

brands influenceThe managing director of Skyline Marketing, Jamie Talbot, has reported that the identification of the consumer’s brand perception and their buying behavior is very important when it comes to the success of any business. He further said that the study had brought about new insights into the buying decisions of the consumers and it had helped to identify sales process and various fields within the cycle of buying that could be improved on.

The study conducted investigated the 4 stages of the purchasing decision journey of the consumer i.e. the trigger, the purchase, the active and the passive. The study revealed that those consumers whose passive stage was strong were inclined to biasing fewer brands and that their active stage was short. These consumers are also not that much concerned about the price and they are more contented about their decision after buying. According to Jamie Talbot, it was now apparent that these consumers were more open to new services or products as they are less concerned with a specific brand or comparing a product to a brand they desire. He said that Skyline Marketing plans to use this information by applying it in their sales process in order to personalize their services and also to refresh their marketing approach.

Being an outsourced agency for sales and marketing, Skyline Marketing is in personal contact with the consumers regularly by the use of their direct marketing and the frequent debate of the factors contributing to closing the sales and those affecting the buying decision of the consumers. The firm’s Managing Director has said that this study has provided them with more insight into the psyche of the consumers and will go a long way in helping with the production of more intricate sales pitches with the aim of addressing the crucial questions or any objections the consumers may have towards products.

The MEC’s study has become the most solid of its kind having scrutinized over 100,000 consumers’ buying decisions all over the world. Skyline Marketing, based at Birmingham, has encouraged other businesses to utilize this brand new information that the study has provided. The firm’s MD said that he found the study to be very interesting and that the understanding of the reasons affecting the buying decisions of the consumers and how they thought was a very important part of how objections are overturned into the sales direction. The MD further said that he hope to see future data on the topic.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Health8 hours ago

Health Informatics – The Strong Future of Healthcare

“The art of medicine consists of amusing the patient while nature cures the disease.” – Voltaire Check across any industry...

TheWiSpy Best Spyware For Android In 2020 TheWiSpy Best Spyware For Android In 2020
Tech2 days ago

TheWiSpy Best Spyware For Android In 2020

Are you trying to find the ideal mobile phone spyware program for this year? We have the one for you!...

Garden Shed Buying Guide Garden Shed Buying Guide
Home Improvement2 days ago

Garden Shed Buying Guide

Are you searching for the best and attractive solution for storing the extra items of the house? Do you also...

6 Most Common Gynaecology Surgeries and Procedures 6 Most Common Gynaecology Surgeries and Procedures
Health2 days ago

6 Most Common Gynaecology Surgeries and Procedures

Have you been advised by your Singapore gynaecologist that to further examine a GYN problem, you need a procedure?  You...

3 Keys if You Want to Look Better 3 Keys if You Want to Look Better
Health6 days ago

3 Keys If You Want to Look Better

Are you generally happy with your look these days? In the event you said no, what steps can you take...

What Can You Do to Strengthen Your Business What Can You Do to Strengthen Your Business
Business6 days ago

What Can You Do to Strengthen Your Business?

Operating a business means you have a lot of weight on your shoulders to say the least. With that in...

Should You Buy Real Estate At The End Of 2020 Should You Buy Real Estate At The End Of 2020
Investments7 days ago

Should You Buy Real Estate At The End Of 2020

Experts analyzed the prospects and possible scenarios for the development of events. Residents of the US are warned about the...

How To Be A Confident Person How To Be A Confident Person
Life Hacks1 week ago

How To Be A Confident Person

Attractive, confident, funny, charismatic. These are some characteristics that define an alpha individual. While we all know what the goal...

Why Do Cats Get Diarrhea? Why Do Cats Get Diarrhea?
Pets2 weeks ago

Why Do Cats Get Diarrhea?

If you’re a pet owner, then you’ll know that one of the most common problems you need to deal with...

Common Reasons For Visiting An Orthopaedic Surgeon Common Reasons For Visiting An Orthopaedic Surgeon
Health2 weeks ago

Common Reasons For Visiting An Orthopaedic Surgeon

Have you suffered regular knee or back pain? Do you feel tired or stiff for a long time after resting...

Best Wholesale Beauty Product Suppliers In 2020 Best Wholesale Beauty Product Suppliers In 2020
Business2 weeks ago

Best Wholesale Beauty Product Suppliers In 2020

Beauty products include a range of goods that are used to care and enhance the appearance of your face, hair,...

Understanding The Benefits and Uses Of Reusable, Washable Breast Pads Understanding The Benefits and Uses Of Reusable, Washable Breast Pads
General3 weeks ago

Understanding The Benefits and Uses Of Reusable, Washable Breast Pads

Breast pads are every mother’s best friend post the delivery. They’ve been a lifeline for various reasons and from numerous...

Big Things A Digital Marketing Business Conducts Big Things A Digital Marketing Business Conducts
Tech3 weeks ago

Big Things A Digital Marketing Business Conducts

The customary word “ad” is defined as a communication procedure between the group of onlookers and the imminent business moving...

International Shipping In A Global Pandemic International Shipping In A Global Pandemic
Business3 weeks ago

International Shipping In A Global Pandemic

The Covid-19 pandemic completely turned the world on its head, in more ways than one. Beyond the devastating medical challenges,...

8 Ways To Reduce Stoke Risk 8 Ways To Reduce Stoke Risk
Health3 weeks ago

8 Ways To Reduce Stoke Risk

Stroke is the fifth leading cause of death in the United States. To help you understand how severe and common...

Categories

Archives

Trending