Connect with us

Marketing

Report indicates that brands influence consumer buying behavior

Skyline Marketing, a company that makes use of the latest research on the buying behavior of the consumer by tapping into their awareness in order to overturn the objections into the sales direction has reported the buying behavior of the consumer is influenced by brands. In the study known as ‘Momentum’, carried out by MEC, a global media agency, various factors such as the consumer biasness founded on the brand and category, the relative influence communication and messaging has and the beliefs of the consumers and the influence they have on their decisions were taken into account.

brands influenceThe managing director of Skyline Marketing, Jamie Talbot, has reported that the identification of the consumer’s brand perception and their buying behavior is very important when it comes to the success of any business. He further said that the study had brought about new insights into the buying decisions of the consumers and it had helped to identify sales process and various fields within the cycle of buying that could be improved on.

The study conducted investigated the 4 stages of the purchasing decision journey of the consumer i.e. the trigger, the purchase, the active and the passive. The study revealed that those consumers whose passive stage was strong were inclined to biasing fewer brands and that their active stage was short. These consumers are also not that much concerned about the price and they are more contented about their decision after buying. According to Jamie Talbot, it was now apparent that these consumers were more open to new services or products as they are less concerned with a specific brand or comparing a product to a brand they desire. He said that Skyline Marketing plans to use this information by applying it in their sales process in order to personalize their services and also to refresh their marketing approach.

Being an outsourced agency for sales and marketing, Skyline Marketing is in personal contact with the consumers regularly by the use of their direct marketing and the frequent debate of the factors contributing to closing the sales and those affecting the buying decision of the consumers. The firm’s Managing Director has said that this study has provided them with more insight into the psyche of the consumers and will go a long way in helping with the production of more intricate sales pitches with the aim of addressing the crucial questions or any objections the consumers may have towards products.

The MEC’s study has become the most solid of its kind having scrutinized over 100,000 consumers’ buying decisions all over the world. Skyline Marketing, based at Birmingham, has encouraged other businesses to utilize this brand new information that the study has provided. The firm’s MD said that he found the study to be very interesting and that the understanding of the reasons affecting the buying decisions of the consumers and how they thought was a very important part of how objections are overturned into the sales direction. The MD further said that he hope to see future data on the topic.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Best Ways to Improve Your Career Best Ways to Improve Your Career
Business3 days ago

Best Ways to Improve Your Career

Working on improving yourself is a continuous process. One that chisels you to perfection every time you do it. It...

New to Golfing? 4 Etiquette Tips You Need to Know New to Golfing? 4 Etiquette Tips You Need to Know
Entertainment2 weeks ago

New to Golfing? 4 Etiquette Tips You Need to Know

Golf is a sport that is governed by some very specific etiquette rules. If you are just taking up golf,...

How to Manage Scoliosis In Adult Period How to Manage Scoliosis In Adult Period
Health2 weeks ago

How to Manage Scoliosis In Adult Period

We always start thinking about our health, and the importance of it, once something goes wrong. When that inevitably happens,...

Simple Ways To Stay Warm This Winter Simple Ways To Stay Warm This Winter
Lifestyle2 weeks ago

Simple Ways To Stay Warm This Winter

You shouldn’t have to compromise on style for warmth, which is why we have put together this guide on how...

Staying On Schedule When Traveling With Family Staying On Schedule When Traveling With Family
Travel1 month ago

Staying On Schedule When Traveling With Family

There is a lot of planning that goes into traveling with your family, especially if you are trying to stick...

Do You Need A Lawyer When Filing For Divorce? Do You Need A Lawyer When Filing For Divorce?
Lifestyle1 month ago

Do You Need A Lawyer When Filing For Divorce?

Since divorce is a relatively common legal proceeding, some couples opt for a DIY approach. They decide to download the...

Unique First Home Gifts For Your Loved Ones Unique First Home Gifts For Your Loved Ones
Lifestyle1 month ago

Unique First Home Gifts For Your Loved Ones

If one of your loved ones is moving into their first home, we have the perfect gifts for you. Each...

Should Your Business Offer International Shipping? Should Your Business Offer International Shipping?
Business1 month ago

Should Your Business Offer International Shipping?

In today’s world, many businesses have the opportunity to reach a global audience and find new ways to grow. But,...

Why Isn't Your Company Website Seeing Traffic? Why Isn't Your Company Website Seeing Traffic?
Marketing2 months ago

Why Isn’t Your Company Website Seeing Traffic?

Are you hooked? Do you check your website’s Google Analytics frequently, only to be disappointed every time you see it? ...

Resources and Assistance For The Parents Of Children With Autism Resources and Assistance For The Parents Of Children With Autism
Education2 months ago

Resources and Assistance For The Parents Of Children With Autism

Raising a child with autism can be a challenge. For most neurotypical people (i.e., those who do not have autism),...

How to Improve Your Company Parking Lot Safety For Your Employees How to Improve Your Company Parking Lot Safety For Your Employees
General2 months ago

How to Improve Your Company Parking Lot Safety For Your Employees

When your workers park in the corporate lot, you want them to feel comfortable and protected. Your staff shouldn’t have...

Legacy Application Modernization – The Enterprise Perspective Legacy Application Modernization – The Enterprise Perspective
Tech2 months ago

Legacy Application Modernization – The Enterprise Perspective

The global application modernization services market size is expected to grow from USD 11.4 billion in 2020 to USD 24.8...

What You Need to Know Before Sending Important Packages What You Need to Know Before Sending Important Packages
General3 months ago

What You Need to Know Before Sending Important Packages

Many of us have at least once in our life faced the task of sending something to another city or...

4 Most Efficient Drainage Systems For Flat Roofs 4 Most Efficient Drainage Systems For Flat Roofs
Home Improvement3 months ago

4 Most Efficient Drainage Systems For Flat Roofs

The matter of drainage is the essential function of your roof. In fact, the very shape of a roof (a...

Google Algorithm Updates to Expect by The End Of 2021 Google Algorithm Updates to Expect by The End Of 2021
Business3 months ago

Google Algorithm Updates to Expect by The End Of 2021

Google’s algorithm updates tend to come with a lot of uncertainty and questions, and getting ahead of them is the...

Categories

Archives

Trending